Open source and GitHub activity
Developers at an account star, fork, or contribute to repositories in your category.
Developers try tools before anyone buys them. Activity on a repository in your space is the earliest sign a technical team is evaluating the category.
- Strength
- Good
- Act within
- Within 2 weeks
- Best for
- Developer tools and infrastructure companies
How we detect it
Runs on Apify, Claude Code, and Clay.
- Pull stargazers and contributors on your repository and competitors’.
- Map the profiles to companies and filter to your ICP.
What it triggers
An opening line, to show the angle. It never goes out as written.
A few of your engineers have been looking at open source vector databases. Happy to share the benchmark we ran at your scale.
- Email: Reach the engineering leader with what the team is trying.
- Content: Send the technical guide.
Where it goes wrong
- Pitching the individual developer.
Stack it with
A second signal on the same account moves it up.
Product sign-up from an ICP account
Someone from a company that fits your ICP signs up for your free plan or trial.
Job posting names a tool
A job description lists a tool in your category, a competitor, or a tool yours replaces or connects to.
More custom scrapes signals
Every custom scrapes signalGoogle Maps listing
Local and physical businesses found through their Google Maps listings, with their category, location, and reviews.
Review volume change
A business’s Google or app store review count or rating moves sharply up or down.
New directory or marketplace listing
A company lists itself on a marketplace, partner directory, or app store in your ecosystem.
FAQs about this signal
Developers at an account star, fork, or contribute to repositories in your category. Developers try tools before anyone buys them. Activity on a repository in your space is the earliest sign a technical team is evaluating the category.
Pull stargazers and contributors on your repository and competitors’. Map the profiles to companies and filter to your ICP. Understory Agency runs it on Apify, Claude Code, and Clay.
The window to act is within 2 weeks. Understory Agency routes it to email and content. Reach the engineering leader with what the team is trying. Send the technical guide.
It works best for developer tools and infrastructure companies. It is strongest alongside “Product sign-up from an ICP account” and “Job posting names a tool”.
Or let us run it for you
Understory Agency's GTM engineers build the detection in Clay, wire it to the play that fits, and sync every touch to your CRM. Tell us who you sell to, and we'll show you where we would start.