Ad headline
Trusted with $7.5B+ in technology spend
Pattern: Editorial data page
Understory ranks No. 140 on Inc. 5000 list of fastest-growing companies in U.S. Read more about Understory on the 2026 Inc. 5000 list
Ternary has 64 distinct ad creatives in our B2B ad libraries, 36 on Google (all search), 27 on LinkedIn and 1 on Reddit. Its longest running ad has been shown on Google for 23 months. 4 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Cloud cost & FinOps · ternary.app
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 4 of Ternary's ads made the top-rated tier.
Ad headline
Trusted with $7.5B+ in technology spend
Pattern: Editorial data page
Ad headline
Your engineers added headcount. They just didn't call it that.
Pattern: Familiar artifact, rewritten
Ad headline
Your AI accrual is wrong. Every month.
Pattern: Editorial data page
36 search ads and 0 display ads that ran for a month or more, 33 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Ternary | Cloud cost & FinOps advertisers |
|---|---|---|
| Search text ad | 100% (36) | 90% |
See the best B2B Google ads from every advertiser in the Google ad library.
27 distinct creatives, run as 46 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Ternary reruns it. These are the creatives it reruns most.
| Type | Ternary | Cloud cost & FinOps advertisers |
|---|---|---|
| Single Image | 93% (25) | 75% |
| Document | 7% (2) | 2% |
| Type | Ternary | Cloud cost & FinOps advertisers |
|---|---|---|
| No offer (brand) | 96% (26) | 80% |
| Report or guide | 4% (1) | 8% |
Ad headline
See how much you can save today!
Ad copy
Slashing cloud costs shouldn’t feel like rocket science.
Ad headline
Stop Guessing at Your AI ROI. Test the Agent.
Ad copy
The board's AI ROI question is not going away.
Ad copy
FinOps Leaders: Having trouble talking tokens with your Finance team?
Ad headline
Test the Ternary Agent in a Live Sandbox
Ad copy
Ask multi-cloud margin, SaaS unit cost, and token attribution in plain English.
Ad headline
Faster Cloud Cost Insights with Ternary
Ad copy
Ternary simplifies cloud cost analysis, helping you turn hours of work into just minutes.
Ad headline
Deliver Multi-Cloud Success with Ternary FinOps
Ad copy
See why Aztek Technologies trusts Ternary for expert driven multi-cloud support and FinOps excellence.
Ad headline
One data model. Built for Finance, not retrofitted.
Ad headline
Recreate Your Cloud Cost Report Inside Your LLM
Ad copy
Paste your existing cloud cost report spec into Claude or ChatGPT and get the same numbers back in seconds.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
1 ad in Reddit’s Ad Inspiration Library, highest scored first.

Ad headline
See how Ternary, the only FinOps-native platform for GCP, brings transparency, efficiency, and collaboration to your cloud investments. Benefit from fixed-fee pricing, flexible deployment options, and powerful features like agentless Kubernetes monitoring and AI-powered anomaly detection.
See the best B2B Reddit ads from every advertiser in the Reddit ad library.
In the public ad libraries we track, Ternary runs ads on Google, LinkedIn and Reddit, 64 distinct creatives in all, 36 on Google (all search), 27 on LinkedIn and 1 on Reddit. Most of its creatives are on Google.
36 on Google (all search), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 23 months.
27 distinct creatives, run as 46 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 5 ads.
1 distinct creative in Reddit’s Ad Inspiration Library. Reddit publishes no performance data.
Search Ternary by name in each platform’s own public library, Google’s Ads Transparency Center, LinkedIn’s Ad Library and Reddit’s Ad Inspiration Library. Every ad on this page links to its entry there.
Every ad belongs to Ternary. Understory is not affiliated with Ternary. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
Or browse every B2B ad library.
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.