Sourcegraph ads

Sourcegraph has 111 distinct ad creatives in our B2B ad libraries, 57 on LinkedIn and 54 on Google (51 search, 3 display). Its longest running ad has been shown on Google for 3 years. 4 of its ads scored 6 or higher out of 10 for B2B fit and craft.

Dev tools & infrastructure · sourcegraph.com

111distinct creatives

2channels

3 yearslongest run

4top-rated ads

Where Sourcegraph advertises

Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.

Channel	Creatives	Most used format	Public signal
LinkedIn	57	Single Image (65%)	Its most rerun creative runs as 11 ads
Google	54	Search text ad (94%)	Longest shown for 3 years

Sourcegraph's best ads across every channel

Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 4 of Sourcegraph's ads made the top-rated tier.

LinkedInSingle Image AdOur score 6.8/10

Pattern: Named customer as hero

Sourcegraph LinkedIn ad: Search the code instead of the group chat

LinkedInSingle Image AdOur score 6.4/10

Ad headline

Search the code instead of the group chat

Pattern: Before and after split

Sourcegraph LinkedIn ad: Make your agents effective with full codebase context

LinkedInSingle Image AdOur score 6.4/10

Ad headline

Make your agents effective with full codebase context

Pattern: Product UI with real numbers

Sourcegraph LinkedIn ad: Skip the manual digging, ask Deep Search instead

LinkedInSingle Image AdOur score 6.4/10

Ad headline

Skip the manual digging, ask Deep Search instead

Pattern: Before and after split

Sourcegraph LinkedIn ads

57 distinct creatives, run as 150 separate ads, 16 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Sourcegraph reruns it. These are the creatives it reruns most.

Ad formats
Type	Sourcegraph	Dev tools & infrastructure advertisers
Single Image	65% (37)	70%
Message	28% (16)	13%
Video	4% (2)	12%
Article	2% (1)	1%
Document	2% (1)	3%

Offers
Type	Sourcegraph	Dev tools & infrastructure advertisers
No offer (brand)	46% (26)	75%
Gift card	28% (16)	3%
Report or guide	21% (12)	9%
Webinar or event	4% (2)	10%
Demo	2% (1)	2%

LinkedIn message adDevon PrattSponsored · SourcegraphHey {first name}, free lunch for the %COMPANYNAME% team... and 90% faster migrations. Right now, big code changes probably feel slow and risky. Agentic Batch Changes lets you roll them out across repos without the risk. Want to see it in action? Well send you a $100 UberEats voucher after.

Running as 11 ads

Message · from Devon Pratt

LinkedIn message adDevon PrattSponsored · SourcegraphHey {first name}, can I buy the %COMPANYNAME% team lunch? It’s about fixing your code search problem. When your codebase spans thousands of repos, native search just doesnt cut it. Code Search indexes your codebase so anyone can find code instantly. Want to take a look? Well send you a $100 UberEats voucher after.

Running as 8 ads

Message · from Devon Pratt

LinkedIn message adDevon PrattSponsored · SourcegraphHey {first name}, lets give your AI agents codebase context. Team lunch on us 🍕Agents without deep codebase context:→ keep retrying→ keep missing things→ keep costing you more than they shouldSourcegraph MCP gives agents the context they need before they run. Want to see it in action? Well send you a $100 UberEats voucher after.

Running as 8 ads

Message · from Devon Pratt

LinkedIn message adDevon PrattSponsored · SourcegraphHey {first name}, lets give your AI agents a brain. Lunch on us 🍕Agents without full codebase context:→ keep retrying→ keep missing things→ keep costing you more than they shouldSourcegraph MCP gives agents the context they need before they run. Want to see it in action? Well send you a $50 UberEats voucher after.

Running as 7 ads

Message · from Devon Pratt

Sourcegraph LinkedIn ad: Get our free enterprise coding agent playbook

Running as 6 adsOur score 5.6/10

Single Image

Ad headline

Get our free enterprise coding agent playbook

Ad copy

Most agent advice is too abstract to act on. This guide is not.

LinkedIn message adDevon PrattSponsored · SourcegraphHey {first name}, can I buy you lunch? It’s about fixing your code search problem. When your codebase spans thousands of repos, native search just doesnt cut it. Code Search indexes your codebase so anyone can find code instantly. Want to take a look? Well send you a $50 UberEats voucher after.

Running as 6 ads

Message · from Devon Pratt

Sourcegraph LinkedIn ad: Automate your next large scale migration

Running as 5 adsOur score 2/10

Single Image

Ad headline

Automate your next large scale migration

Ad copy

Large scale code changes just got a lot simpler. Describe what you need.

Sourcegraph LinkedIn ad: Stay in control of your codebase

Running as 4 adsOur score 5.9/10

Single Image

Ad headline

Stay in control of your codebase

Ad copy

AI is making it easier than ever to generate code.

See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.

Sourcegraph Google ads

51 search ads and 3 display ads that ran for a month or more, 28 of them for three months or more. Below are the ones Google has shown longest, search and display apart.

Ad formats
Type	Sourcegraph	Dev tools & infrastructure advertisers
Search text ad	94% (51)	88%
Display image ad	6% (3)	12%

Sourcegraph search ads

Ran for 32 monthsOur score 3.8/10

Search text ad

Ran for 31 monthsOur score 3.4/10

Search text ad

Ran for 31 monthsOur score 3.4/10

Search text ad

Ran for 20 monthsOur score 3.9/10

Search text ad

Ran for 17 monthsOur score 4.1/10

Search text ad

Ran for 17 monthsOur score 4/10

Search text ad

Ran for 10 monthsOur score 3.7/10

Search text ad

Ran for 7 monthsOur score 4.2/10

Search text ad

Sourcegraph display ads

Ran for 4 monthsOur score 4.1/10

Display image ad

Ran for 3 monthsOur score 5.3/10

Display image ad

Ran for 49 daysOur score 5.3/10

Display image ad

See the best B2B Google ads from every advertiser in the Google ad library.

Sourcegraph ads, answered

Where does Sourcegraph advertise?

In the public ad libraries we track, Sourcegraph runs ads on LinkedIn and Google, 111 distinct creatives in all, 57 on LinkedIn and 54 on Google (51 search, 3 display). Most of its creatives are on LinkedIn.

How many LinkedIn ads is Sourcegraph running?

57 distinct creatives, run as 150 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 11 ads.

How many Google ads is Sourcegraph running?

54 on Google (51 search, 3 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 3 years.

How can I see Sourcegraph's ads myself?

Search Sourcegraph by name in each platform’s own public library, LinkedIn’s Ad Library and Google’s Ads Transparency Center. Every ad on this page links to its entry there.

Every ad belongs to Sourcegraph. Understory is not affiliated with Sourcegraph. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.

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