Pigment ads

Pigment has 88 distinct ad creatives in our B2B ad libraries, 64 on Google (63 search, 1 display) and 24 on LinkedIn. Its longest running ad has been shown on Google for 16 months. 5 of its ads scored 6 or higher out of 10 for B2B fit and craft.

Finance & accounting · pigment.com

88distinct creatives

2channels

16 monthslongest run

5top-rated ads

Where Pigment advertises

Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.

Channel	Creatives	Most used format	Public signal
Google	64	Search text ad (98%)	Longest shown for 16 months
LinkedIn	24	Single Image (63%)	Its most rerun creative runs as 24 ads

Pigment's best ads across every channel

Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 5 of Pigment's ads made the top-rated tier.

Pigment LinkedIn ad: [Webinar] How Chime rebuilt finance for hypergrowth and AI

LinkedInSingle Image AdOur score 6.8/10

Ad headline

[Webinar] How Chime rebuilt finance for hypergrowth and AI

Pattern: Named customer as hero

Pigment LinkedIn ad: WEBINAR Faster finance, with Unilever. With Keith Masiulis, Associate Director of Finance. PORTRAITS by PIGMENT

LinkedInSingle Image AdRunning as 11 adsOur score 6.5/10

Ad headline

[Webinar] Positioning finance for faster, more confident decisions.

Why it works

Shorter headline that leads with the Unilever name, so the enterprise logo does the work.

What stands out

Real named customer portrait with editorial serif and brush-stroke accents.

Pattern: Named customer as hero

Pigment LinkedIn ad: [Webinar] The planning transformation behind Coca-Cola's supply chain

LinkedInSingle Image AdOur score 6.5/10

Ad headline

[Webinar] The planning transformation behind Coca-Cola's supply chain

Pattern: Named customer as hero

LinkedInSingle Image AdOur score 6.3/10

Ad headline

[Webinar] The planning transformation behind Coca-Cola's supply chain

Pattern: Named customer as hero

Pigment LinkedIn ad: Try Pigment for free

LinkedInSingle Image AdRunning as 2 adsOur score 6/10

Ad headline

Try Pigment for free

Pattern: Product UI with real numbers

Pigment Google ads

63 search ads and 1 display ad that ran for a month or more, 56 of them for three months or more. Below are the ones Google has shown longest, search and display apart.

Ad formats
Type	Pigment	Finance & accounting advertisers
Search text ad	98% (63)	89%
Display image ad	2% (1)	11%

Pigment search ads

Ran for 16 monthsOur score 3.8/10

Search text ad

Ran for 15 monthsOur score 3.8/10

Search text ad

Ran for 12 monthsOur score 3.9/10

Search text ad

Ran for 12 monthsOur score 4/10

Search text ad

Ran for 11 monthsOur score 3.9/10

Search text ad

Ran for 11 monthsOur score 4.2/10

Search text ad

Ran for 11 monthsOur score 3.9/10

Search text ad

Ran for 11 monthsOur score 3.9/10

Search text ad

Pigment display ads

Ran for 38 daysOur score 3.6/10

Display image ad

See the best B2B Google ads from every advertiser in the Google ad library.

Pigment LinkedIn ads

24 distinct creatives, run as 146 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Pigment reruns it. These are the creatives it reruns most.

Ad formats
Type	Pigment	Finance & accounting advertisers
Single Image	63% (15)	63%
Video	25% (6)	17%
Document	13% (3)	4%

Offers
Type	Pigment	Finance & accounting advertisers
No offer (brand)	42% (10)	77%
Webinar or event	29% (7)	3%
Report or guide	17% (4)	12%
Free trial	13% (3)	1%

Pigment LinkedIn ad: [Webinar] How Unilever reduced trade close times from days to hours

Running as 24 adsOur score 5.7/10

Single Image

Ad headline

[Webinar] How Unilever reduced trade close times from days to hours

Pigment LinkedIn ad: Frames: From whiteboard to strategy, in minutes.

Watch on LinkedIn ↗

Running as 14 adsOur score 5.4/10

Video

Ad headline

Frames: From whiteboard to strategy, in minutes.

Ad copy

Sales capacity analysis can be an incredibly manual process.

Watch on LinkedIn ↗

Running as 14 adsOur score 4.9/10

Video

Ad headline

Frames: From whiteboard to strategy, in minutes.

Ad copy

Quarterly planning shouldn’t take 20 spreadsheets.

Pigment LinkedIn ad: [Webinar] Positioning finance for faster, more confident decisions.

Running as 11 adsOur score 6.5/10

Single Image

Ad headline

[Webinar] Positioning finance for faster, more confident decisions.

Pigment LinkedIn ad: Get your CFO Trends report

Running as 9 adsOur score 5.6/10

Single Image

Ad headline

Get your CFO Trends report

Ad copy

Only 13% have stayed within budget, and 4% can't measure their spend at all. Sound familiar?

Pigment LinkedIn ad: Meet Pigment Frames 🖼️

Watch on LinkedIn ↗

Running as 9 adsOur score 1.2/10

Video

Ad headline

Meet Pigment Frames 🖼️

Ad copy

Today, we’re launching Pigment Frames and bringing generative UI into the heart of enterprise planning.

Pigment LinkedIn ad: "Can you add a tile with the number of sales?

Running as 7 adsOur score 5.2/10

Single Image

Ad copy

"Can you add a tile with the number of sales?

Watch on LinkedIn ↗

Running as 7 adsOur score 4.8/10

Video

Ad headline

Uber: Frame It 🖼️

Ad copy

There's been a lot of enthusiasm about Pigment Frames, and rightfully so. Just look at what Uber has built with it.

See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.

Pigment ads, answered

Where does Pigment advertise?

In the public ad libraries we track, Pigment runs ads on Google and LinkedIn, 88 distinct creatives in all, 64 on Google (63 search, 1 display) and 24 on LinkedIn. Most of its creatives are on Google.

How many Google ads is Pigment running?

64 on Google (63 search, 1 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 16 months.

How many LinkedIn ads is Pigment running?

24 distinct creatives, run as 146 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 24 ads.

How can I see Pigment's ads myself?

Search Pigment by name in each platform’s own public library, Google’s Ads Transparency Center and LinkedIn’s Ad Library. Every ad on this page links to its entry there.

Every ad belongs to Pigment. Understory is not affiliated with Pigment. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.

More Finance & accounting advertisers

Or browse every B2B ad library.

Let's make ads like these for you

We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.