
Ad headline
Automate all month-end close tasks
Why it works
An Apple Notes checklist of the controller's real close tasks, fading out to '142 tasks pending', is instantly relatable, sarcastic and native-looking.
Pattern: Familiar artifact, rewritten
Understory ranks No. 140 on Inc. 5000 list of fastest-growing companies in U.S. Read more about Understory on the 2026 Inc. 5000 list
Ledge has 52 distinct ad creatives in our B2B ad libraries, 29 on Google (all search) and 23 on LinkedIn. Its longest running ad has been shown on Google for 10 months. 3 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Finance & accounting · ledge.co
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 3 of Ledge's ads made the top-rated tier.

Ad headline
Automate all month-end close tasks
Why it works
An Apple Notes checklist of the controller's real close tasks, fading out to '142 tasks pending', is instantly relatable, sarcastic and native-looking.
Pattern: Familiar artifact, rewritten
Ad headline
Let AI agents run your flux analysis
Why it works
A WhatsApp thread dramatises the 9pm close pain and lands the product as a friend's tip. native, human and instantly read.
Pattern: Overheard message thread
Ad headline
See how we close for you with AI agents
Pattern: Overheard message thread
29 search ads and 0 display ads that ran for a month or more, 20 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Ledge | Finance & accounting advertisers |
|---|---|---|
| Search text ad | 100% (29) | 89% |
See the best B2B Google ads from every advertiser in the Google ad library.
23 distinct creatives, run as 105 separate ads, 3 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Ledge reruns it. These are the creatives it reruns most.
| Type | Ledge | Finance & accounting advertisers |
|---|---|---|
| Single Image | 87% (20) | 63% |
| Message | 13% (3) | 11% |
| Type | Ledge | Finance & accounting advertisers |
|---|---|---|
| No offer (brand) | 83% (19) | 77% |
| Webinar or event | 13% (3) | 3% |
| Calculator or tool | 4% (1) | 3% |
Ad headline
Automate all month-end close tasks
Ad copy
Ledge automates reconciliations, workpapers, and journal entries so you can simply review and not manually rebuild.
Ad headline
Let AI agents run your flux analysis
Ad copy
Ledge agents find what changed, explain why, and do the heavy lifting so your team can review and leave on time.
Ad headline
Let AI agents run your NetSuite close
Ad copy
Ledge automates the manual prep behind reconciliations, workpapers, flux, and journal entries. Your team just reviews.
Ad headline
Take manual prep out of your close
Ad copy
Ledge’s AI agents automatically pull live NetSuite data, match transactions, and prepare your reconciliation for review.
Ad headline
Cross manual off your list with AI agents
Ad copy
Your close isn’t complex, it’s just manual. Ledge agents automate repetitive tasks, your team just reviews.
Ad headline
Automate workpaper generation with AI agents
Ad copy
Ledge rebuilds workpapers from live data, keeps formulas intact, and rolls balances forward, so you never start over.
Ad headline
See how we close for you with AI agents
Ad copy
Your team's time is too valuable for manual rebuilds.
Ad headline
Let AI agents run your NetSuite close
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
In the public ad libraries we track, Ledge runs ads on Google and LinkedIn, 52 distinct creatives in all, 29 on Google (all search) and 23 on LinkedIn. Most of its creatives are on Google.
29 on Google (all search), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 10 months.
23 distinct creatives, run as 105 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 8 ads.
Search Ledge by name in each platform’s own public library, Google’s Ads Transparency Center and LinkedIn’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to Ledge. Understory is not affiliated with Ledge. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
Or browse every B2B ad library.
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.