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The Metrics Behind High-Performing AP Teams | Get Your eBook ⬇️
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Ready to improve your AP team’s efficiency, productivity, and performance?
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Esker has 58 distinct ad creatives in our B2B ad libraries, 39 on LinkedIn and 19 on Google (10 search, 9 display). Its longest running ad has been shown on Google for 5 months.
Finance & accounting · esker.com
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
39 distinct creatives, run as 200 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Esker reruns it. These are the creatives it reruns most.
| Type | Esker | Finance & accounting advertisers |
|---|---|---|
| Single Image | 97% (38) | 63% |
| Video | 3% (1) | 17% |
| Type | Esker | Finance & accounting advertisers |
|---|---|---|
| No offer (brand) | 56% (22) | 77% |
| Report or guide | 28% (11) | 12% |
| Calculator or tool | 15% (6) | 3% |
Ad headline
The Metrics Behind High-Performing AP Teams | Get Your eBook ⬇️
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Ready to improve your AP team’s efficiency, productivity, and performance?
Ad headline
The AP Leader's KPI Checklist
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Ready to improve your AP team’s efficiency, productivity, and performance?
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Los KPI de los equipos de cuentas a pagar de alto rendimiento | Descarga el eBook
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¿Quieres mejorar la eficiencia, la productividad y el rendimiento de tu equipo de cuentas a pagar?
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Make AP Smarter with AI | Get Your eBook
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From invoice coding to anomaly detection, discover how AI helps AP teams work faster and with fewer errors.
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I KPI dei team di contabilità fornitori più efficienti | Scarica l’eBook
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Vuoi migliorare l’efficienza, la produttività e le prestazioni del tuo team di contabilità fornitori?
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Smarter Finance Starts Here
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What can AI agents actually do for your finance team?
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Les KPI d’une comptabilité fournisseurs performante
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Prêt à améliorer l’efficacité, la productivité et les performances de votre équipe de comptabilité fournisseurs ?
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Discover How Finance Leaders Can Leverage AI for Growth
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What if Agentic AI could help turn financial data into faster, smarter decisions?
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
10 search ads and 9 display ads that ran for a month or more, 2 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Esker | Finance & accounting advertisers |
|---|---|---|
| Search text ad | 53% (10) | 89% |
| Display image ad | 47% (9) | 11% |
See the best B2B Google ads from every advertiser in the Google ad library.
In the public ad libraries we track, Esker runs ads on LinkedIn and Google, 58 distinct creatives in all, 39 on LinkedIn and 19 on Google (10 search, 9 display). Most of its creatives are on LinkedIn.
39 distinct creatives, run as 200 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 27 ads.
19 on Google (10 search, 9 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 5 months.
Search Esker by name in each platform’s own public library, LinkedIn’s Ad Library and Google’s Ads Transparency Center. Every ad on this page links to its entry there.
Every ad belongs to Esker. Understory is not affiliated with Esker. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
Or browse every B2B ad library.
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.