Ad headline
Shot to the heart: How Novo Nordisk injects AI into their core
Pattern: Named customer as hero
Understory ranks No. 140 on Inc. 5000 list of fastest-growing companies in U.S. Read more about Understory on the 2026 Inc. 5000 list
Celonis has 135 distinct ad creatives in our B2B ad libraries, 73 on Google (68 search, 5 display), 56 on LinkedIn and 6 on Meta. Its longest running ad has been shown on Google for 15 months. 5 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Data & analytics · celonis.com
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 5 of Celonis's ads made the top-rated tier.
Ad headline
Shot to the heart: How Novo Nordisk injects AI into their core
Pattern: Named customer as hero
Ad headline
Shot to the heart: How Novo Nordisk injects AI into their core
Pattern: Named customer as hero
Ad headline
Scaling Excellence: How Standard Bank Hit 90%+ STP
Pattern: Named customer as hero
Ad headline
Warum 95% aller KI-Projekte scheitern – und Ihre nicht | Celonis
Pattern: Named customer as hero
Ad headline
Celonis x Vinmar | Get the full story >
Pattern: Named customer as hero
68 search ads and 5 display ads that ran for a month or more, 71 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Celonis | Data & analytics advertisers |
|---|---|---|
| Search text ad | 93% (68) | 89% |
| Display image ad | 7% (5) | 11% |
See the best B2B Google ads from every advertiser in the Google ad library.
56 distinct creatives, run as 120 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Celonis reruns it. These are the creatives it reruns most.
| Type | Celonis | Data & analytics advertisers |
|---|---|---|
| Single Image | 52% (29) | 63% |
| Video | 30% (17) | 19% |
| Document | 13% (7) | 7% |
| Article | 5% (3) | 2% |
| Type | Celonis | Data & analytics advertisers |
|---|---|---|
| No offer (brand) | 89% (50) | 82% |
| Report or guide | 9% (5) | 10% |
| Webinar or event | 2% (1) | 5% |
Ad headline
🔥 Stream Hot Takes on Enterprise AI now
Ad copy
One room. Four leaders. Zero filters.
Ad copy
Physical AI – what it is, why it matters, and what it can do for YOUR business. Read the free ebook >
Ad copy
Enterprises with a CoE are 8.8x more likely to see positive ROI. Build a CoE that delivers.
Ad headline
Get the skinny on Novo Nordisk's AI transformation
Ad copy
Novo Nordisk's secret recipe for getting life-changing drugs to patients sooner? Context. https://lnkd.in/ebVvKJkR
Ad headline
Scaling Excellence: How Standard Bank Hit 90%+ STP
Ad copy
“To compete, we have to rethink ourselves as digital providers.
Ad headline
AI needs context. Celonis provides it.
Ad copy
Data isn't enough. Enterprise AI needs context. Watch this.
Ad copy
Most enterprise AI pilots are stuck in the lab. Not because the models aren't good.
Ad headline
Warum Kontext für KI entscheidend ist.
Ad copy
Daten allein reichen nicht aus. Unternehmens-KI braucht Kontext. Mehr erfahren – https://lnkd.in/eJ_6QN_x
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
6 distinct creatives, 1 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
| Type | Celonis | Data & analytics advertisers |
|---|---|---|
| Single image | 50% (3) | 57% |
| Flexible (several images) | 33% (2) | 30% |
| Video | 17% (1) | 10% |
| Type | Celonis | Data & analytics advertisers |
|---|---|---|
| No offer (brand) | 83% (5) | 70% |
| Report or guide | 17% (1) | 8% |

Ad headline
無料e-bookはこちらからダウンロード
Ad copy
AIのプロになり、昇進を目指しましょう! 無料の電子書籍を読む

Ad headline
AIのすべてがわかる最新レポートを今すぐダウンロード
Ad copy
AIのROIを最大化。82% のリーダーが「ビジネスのコンテキストなしにAIの成果は出ない」と答える理由とは?

Ad headline
今すぐ無料で視聴
Ad copy
自動車業界のSCMを激変させる「AI×プロセス」の新常識。属人化を解消し、納期予測や在庫最適化を叶えるDXの具体策とは?
Watch on Meta ↗Ad headline
やり直し、やり直し、やり直し
Ad copy
エンタープライズAIには、データだけでは不十分です。コンテキストが必要です。まずはこちらをご覧ください


See the best B2B Meta ads from every advertiser in the Meta ad library.
In the public ad libraries we track, Celonis runs ads on Google, LinkedIn and Meta, 135 distinct creatives in all, 73 on Google (68 search, 5 display), 56 on LinkedIn and 6 on Meta. Most of its creatives are on Google.
73 on Google (68 search, 5 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 15 months.
56 distinct creatives, run as 120 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 13 ads.
6 distinct creatives in Meta’s Ad Library. Longest shown for 4 months.
Search Celonis by name in each platform’s own public library, Google’s Ads Transparency Center, LinkedIn’s Ad Library and Meta’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to Celonis. Understory is not affiliated with Celonis. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
Or browse every B2B ad library.
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.