LinkedInSingle Image AdOur score 6.5/10
Ad headline
Simpler foundation. Faster results.
Pattern: Named customer as hero
Snowflake ads
Snowflake has 171 distinct ad creatives in our B2B ad libraries, 78 on Google (67 search, 11 display), 64 on LinkedIn and 29 on Meta. Its longest running ad has been shown on Google for 5 years. 5 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Data & analytics · snowflake.com
171distinct creatives
3channels
5 yearslongest run
5top-rated ads
Where Snowflake advertises
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Snowflake's best ads across every channel
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 5 of Snowflake's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.
LinkedInSingle Image AdOur score 6.1/10
Ad headline
One platform. Every business unit.
Pattern: Named customer as hero
Watch on Meta ↗MetaVideoOur score 5.7/10
LinkedInSingle Image AdRunning as 21 adsOur score 5.6/10
Ad headline
Snowflake CoWork for Finance
LinkedInSingle Image AdOur score 5.5/10
Ad headline
Let any finance leader query the GL in plain language
LinkedInSingle Image AdOur score 5.3/10
Ad headline
AI doesn't have to wait for transformation
Watch on Meta ↗MetaVideoRan for 34 daysOur score 5.1/10
MetaFlexible (several images)Ran for 15 monthsOur score 4.8/10
MetaSingle imageRan for 8 monthsOur score 4.8/10
Ad headline
Redefining Data Engineering
Snowflake Google ads
67 search ads and 11 display ads that ran for a month or more, 69 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Snowflake | Data & analytics advertisers |
|---|---|---|
| Search text ad | 86% (67) | 89% |
| Display image ad | 14% (11) | 11% |
Snowflake search ads
Ran for 56 monthsOur score 3.1/10
Search text adRan for 56 monthsOur score 3.1/10
Search text adRan for 56 monthsOur score 3/10
Search text adRan for 56 monthsOur score 2.8/10
Search text adRan for 54 monthsOur score 3.6/10
Search text adRan for 54 monthsOur score 3.7/10
Search text adRan for 53 monthsOur score 3/10
Search text adRan for 47 monthsOur score 3.6/10
Search text adSnowflake display ads
Ran for 27 monthsOur score 3.8/10
Display image adRan for 25 monthsOur score 3.5/10
Display image adRan for 17 monthsOur score 4.4/10
Display image adRan for 15 monthsOur score 4.3/10
Display image adRan for 11 monthsOur score 4.3/10
Display image adRan for 11 monthsOur score 4.2/10
Display image adRan for 9 monthsOur score 3.6/10
Display image adRan for 9 monthsOur score 4.3/10
Display image adSee the best B2B Google ads from every advertiser in the Google ad library.
Snowflake LinkedIn ads
64 distinct creatives, run as 194 separate ads, 8 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Snowflake reruns it. These are the creatives it reruns most.
| Type | Snowflake | Data & analytics advertisers |
|---|---|---|
| Single Image | 58% (37) | 63% |
| Video | 27% (17) | 19% |
| Message | 13% (8) | 6% |
| Carousel | 2% (1) | 2% |
| Document | 2% (1) | 7% |
| Type | Snowflake | Data & analytics advertisers |
|---|---|---|
| No offer (brand) | 75% (48) | 82% |
| Webinar or event | 19% (12) | 5% |
| Calculator or tool | 3% (2) | 1% |
| Demo | 2% (1) | 1% |
| Report or guide | 2% (1) | 10% |
Running as 21 adsOur score 5.6/10
Single ImageAd headline
Snowflake CoWork for Finance
Ad copy
Your CFO has questions. Your data should have answers.
Watch on LinkedIn ↗Running as 17 adsOur score 3.8/10
VideoAd headline
Trusted marketing insights, in plain English
Running as 10 adsOur score 5/10
Single ImageAd headline
Secure Data + AI for Financial Firms
Ad copy
Snowflake + AWS: Built for Finance
Running as 10 ads
Message · from Dash DesAI
Running as 8 adsOur score 4.8/10
Single ImageAd headline
Read what they have to say
Ad copy
AI is redefining what data engineers do and the companies that get this right move faster.
Running as 8 adsOur score 4.7/10
Single ImageAd headline
Register Now
Ad copy
The CEOs of Snowflake and Microsoft. Workday's SVP of Data Cloud. One event.
Watch on LinkedIn ↗Running as 8 adsOur score 4.2/10
VideoAd headline
CoCo is now enabled for Medtronic
Ad copy
Snowflake CoCo is now enabled for Medtronic, and thousands of your colleagues are already building with it.
Running as 7 adsOur score 4.8/10
Single ImageAd headline
Register today
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
Snowflake Meta ads
29 distinct creatives, 6 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
| Type | Snowflake | Data & analytics advertisers |
|---|---|---|
| Flexible (several images) | 48% (14) | 30% |
| Video | 34% (10) | 10% |
| Single image | 17% (5) | 57% |
| Type | Snowflake | Data & analytics advertisers |
|---|---|---|
| No offer (brand) | 72% (21) | 70% |
| Webinar or event | 14% (4) | 16% |
| Report or guide | 10% (3) | 8% |
| Demo | 3% (1) | 6% |
Ran for 25 monthsOur score 4/10
Single imageAd headline
Get Started With Gen AI
Ad copy
Learn techniques for training, tuning, and deploying machine learning models.
Ran for 15 monthsOur score 4.8/10
Flexible (several images)
Ran for 15 monthsOur score 3.4/10
Flexible (several images)Ran for 8 monthsOur score 4.8/10
Single imageAd headline
Redefining Data Engineering
Ad copy
Explore AI's influence on data engineering from ETL processes to the management of unstructured and real-time data.
Ran for 8 monthsOur score 3.7/10
Flexible (several images)
Ran for 7 monthsOur score 3.3/10
Flexible (several images)
Ran for 3 monthsOur score 4.5/10
Flexible (several images)
Ran for 3 monthsOur score 3.9/10
Flexible (several images)See the best B2B Meta ads from every advertiser in the Meta ad library.
Snowflake ads, answered
Where does Snowflake advertise?
In the public ad libraries we track, Snowflake runs ads on Google, LinkedIn and Meta, 171 distinct creatives in all, 78 on Google (67 search, 11 display), 64 on LinkedIn and 29 on Meta. Most of its creatives are on Google.
How many Google ads is Snowflake running?
78 on Google (67 search, 11 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 5 years.
How many LinkedIn ads is Snowflake running?
64 distinct creatives, run as 194 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 21 ads.
How many Meta ads is Snowflake running?
29 distinct creatives in Meta’s Ad Library. Longest shown for 2 years.
How can I see Snowflake's ads myself?
Search Snowflake by name in each platform’s own public library, Google’s Ads Transparency Center, LinkedIn’s Ad Library and Meta’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to Snowflake. Understory is not affiliated with Snowflake. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
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