LinkedInSingle Image AdOur score 6.8/10
Ad headline
From trusted data to trusted AI: get the guide
Pattern: Named customer as hero
dbt Labs ads
dbt Labs has 118 distinct ad creatives in our B2B ad libraries, 47 on LinkedIn, 37 on Meta, 33 on Google (27 search, 6 display) and 1 on Reddit. Its longest running ad has been shown on Google for 18 months. 3 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Data & analytics · getdbt.com
118distinct creatives
4channels
18 monthslongest run
3top-rated ads
Where dbt Labs advertises
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
dbt Labs's best ads across every channel
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 3 of dbt Labs's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.
LinkedInSingle Image AdRunning as 6 adsOur score 6.1/10
Ad headline
see whats new in dbt Core v1.12, live August 26 4PM BST
MetaSingle imageRan for 18 daysOur score 6/10
Ad headline
New parser. New UDFs. A clearer path to v2.0. Catch the dbt Core team live Aug 26–27 for demos, roadmap, and Q&A — plus a few giveaways for attendees.
Pattern: Physical metaphor, photographed
MetaCarouselRan for 52 daysOur score 5.8/10
Ad headline
dbt Labs
LinkedInSingle Image AdRunning as 8 adsOur score 5.7/10
Ad headline
Save your seat 👉
MetaSingle imageRan for 15 daysOur score 5.7/10
Ad headline
Save your spot for Sept 1 or 2
MetaSingle imageRan for 15 daysOur score 5.6/10
Ad headline
Make Your Data Agent-Ready
MetaSingle imageRan for 15 daysOur score 5.6/10
Ad headline
Dashboards as Code Webinar
LinkedInSingle Image AdRunning as 3 adsOur score 5.6/10
Ad headline
Your AI Data Foundation Starts Here
dbt Labs LinkedIn ads
47 distinct creatives, run as 150 separate ads, 9 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often dbt Labs reruns it. These are the creatives it reruns most.
| Type | dbt Labs | Data & analytics advertisers |
|---|---|---|
| Single Image | 77% (36) | 63% |
| Message | 19% (9) | 6% |
| Carousel | 2% (1) | 2% |
| Document | 2% (1) | 7% |
| Type | dbt Labs | Data & analytics advertisers |
|---|---|---|
| No offer (brand) | 43% (20) | 82% |
| Webinar or event | 34% (16) | 5% |
| Demo | 13% (6) | 1% |
| Report or guide | 6% (3) | 10% |
| Gift card | 4% (2) | 1% |
Running as 11 adsOur score 5.5/10
Single ImageAd headline
Register now ➡
Ad copy
If you're rebuilding unchanged models on every run, you're burning warehouse spend and slowing your team down.
Running as 9 adsOur score 4.2/10
Single ImageAd headline
See the dbt platform live — built for agents and analytics you trust
Ad copy
Join our live, one-hour walkthrough of the dbt platform — dbt Core v2.
Running as 8 adsOur score 5.7/10
Single ImageAd headline
Save your seat 👉
Running as 7 adsOur score 5.2/10
Single ImageAd headline
25% off with code mktg-pa-25
Ad copy
Product keynotes on where the dbt platform and Fusion are headed. Hands-on labs you leave with working code from.
Running as 6 adsOur score 6.1/10
Single ImageAd headline
see whats new in dbt Core v1.12, live August 26 4PM BST
Ad copy
New parser. New UDF support. New semantic layer spec.
Running as 6 adsOur score 5.2/10
Single ImageAd headline
Get Straight Answers on dbt State from the People Who Built It
Ad copy
Rebuilding everything on every run? dbt State detects what changed so only the work that needs rebuilding gets rebuilt.
Running as 6 adsOur score 4.9/10
Single ImageAd headline
Join us May 28 at 1pm BST
Running as 6 adsOur score 4.2/10
Single ImageAd headline
Ask us anything: dbt platform demo
Ad copy
Got questions about the dbt platform? Bring them.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
dbt Labs Meta ads
37 distinct creatives, 0 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
| Type | dbt Labs | Data & analytics advertisers |
|---|---|---|
| Single image | 97% (36) | 57% |
| Carousel | 3% (1) | 3% |
| Type | dbt Labs | Data & analytics advertisers |
|---|---|---|
| No offer (brand) | 46% (17) | 70% |
| Webinar or event | 38% (14) | 16% |
| Demo | 14% (5) | 6% |
| Report or guide | 3% (1) | 8% |
Ran for 3 monthsOur score 5.4/10
Single imageAd headline
Your AI Data Foundation Starts Here
Ad copy
Most orgs are still guessing how to make conversational analytics actually work. This new O’Reilly report explains why structured context is the foundation for governed, explainable AI-powered analytics.
Ran for 52 daysOur score 5.8/10
CarouselAd headline
dbt Labs
Ad copy
60% of organizations plan to deploy AI agents in the next two years. 40% of those projects will get canceled. The difference usually comes down to data readiness, not the AI itself. Swipe through for why agents fail — and what it actually takes to make them work. →
Ran for 31 daysOur score 4.3/10
Single imageAd headline
Join us June 4 at 1pm BST
Ad copy
Ready to fast track your way into dbt? Whether you're building reports, cleaning up messy data, or exploring new tools to streamline your workflow, this hands-on workshop is the perfect place to start.
Ran for 27 daysOur score 5.1/10
Single imageAd headline
Build context pipelines your agents can trust
Ad copy
AI agents are only as good as the context they read. Most of it is stuck in source systems. Join dbt Labs Oct 14 or 15 to see how we fix that inside dbt.
Ran for 26 daysOur score 4.8/10
Single imageAd headline
Context engineering is analytics engineering's new last mile
Ad copy
Call transcripts, tickets, contracts. Your best context is buried and your agents cannot read it. dbt Labs is sharing the exact patterns we use internally to change that.
Ran for 24 daysOur score 5.5/10
Single imageAd headline
Your data team deserves faster pipelines
Ad copy
Rebuilding unchanged models on every run is one of the most common sources of wasted warehouse compute — and most teams don't even know it's happening. dbt State fixes it. Come to our free live event on July 16 and see exactly how it works, what customers are saving, and how to get started.
Ran for 23 daysOur score 4.4/10
Single imageAd headline
Join us August 12th 1:00 PM BST
Ad copy
Ready to fast track your way into dbt? Whether you're building reports, cleaning up messy data, or exploring new tools to streamline your workflow, this hands-on workshop is the perfect place to start.
Ran for 22 daysOur score 5.4/10
Single imageAd headline
Three answers, one simple question Description: Find your AI data maturity stage
Ad copy
A CEO asks how many active customers the company has. Finance says one number, sales says another, ops says a third — same thread. That's why AI pilots stall before production. In this session, Russell Christopher (dbt Labs) and Petyo Pahunchev (Infinite Lambda) walk through the five stages of AI data maturity, and what it takes to move up one. Sept 2 & 3, global-friendly times.
See the best B2B Meta ads from every advertiser in the Meta ad library.
dbt Labs Google ads
27 search ads and 6 display ads that ran for a month or more, 19 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | dbt Labs | Data & analytics advertisers |
|---|---|---|
| Search text ad | 82% (27) | 89% |
| Display image ad | 18% (6) | 11% |
dbt Labs search ads
Ran for 18 monthsOur score 3.7/10
Search text adRan for 12 monthsOur score 4.6/10
Search text adRan for 11 monthsOur score 4/10
Search text adRan for 10 monthsOur score 4.8/10
Search text adRan for 9 monthsOur score 4/10
Search text adRan for 9 monthsOur score 3.6/10
Search text adRan for 8 monthsOur score 3.5/10
Search text adRan for 7 monthsOur score 4/10
Search text addbt Labs display ads
Ran for 7 monthsOur score 4.8/10
Display image adRan for 4 monthsOur score 3.9/10
Display image adRan for 3 monthsOur score 3.9/10
Display image adRan for 2 monthsOur score 3.6/10
Display image adRan for 38 daysOur score 5/10
Display image adRan for 35 daysOur score 4.7/10
Display image adSee the best B2B Google ads from every advertiser in the Google ad library.
dbt Labs Reddit ads
1 ad in Reddit’s Ad Inspiration Library, highest scored first.
Our score 4.4/10
ImageAd headline
We built dbt with two core beliefs: 1. Transformation logic should be defined in code; and 2. Data teams should have the tools to be able to work like software engineers so they can treat their data assets like a product.
See the best B2B Reddit ads from every advertiser in the Reddit ad library.
dbt Labs ads, answered
Where does dbt Labs advertise?
In the public ad libraries we track, dbt Labs runs ads on LinkedIn, Meta, Google and Reddit, 118 distinct creatives in all, 47 on LinkedIn, 37 on Meta, 33 on Google (27 search, 6 display) and 1 on Reddit. Most of its creatives are on LinkedIn.
How many LinkedIn ads is dbt Labs running?
47 distinct creatives, run as 150 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 11 ads.
How many Meta ads is dbt Labs running?
37 distinct creatives in Meta’s Ad Library. Longest shown for 3 months.
How many Google ads is dbt Labs running?
33 on Google (27 search, 6 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 18 months.
How many Reddit ads is dbt Labs running?
1 distinct creative in Reddit’s Ad Inspiration Library. Reddit publishes no performance data.
How can I see dbt Labs's ads myself?
Search dbt Labs by name in each platform’s own public library, LinkedIn’s Ad Library, Meta’s Ad Library, Google’s Ads Transparency Center and Reddit’s Ad Inspiration Library. Every ad on this page links to its entry there.
Every ad belongs to dbt Labs. Understory is not affiliated with dbt Labs. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
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