Ad headline
Get the IDC Report
Pattern: Editorial data page
Understory ranks No. 140 on Inc. 5000 list of fastest-growing companies in U.S. Read more about Understory on the 2026 Inc. 5000 list
Billtrust has 91 distinct ad creatives in our B2B ad libraries, 47 on Google (34 search, 13 display) and 44 on LinkedIn. Its longest running ad has been shown on Google for 13 months. 3 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Finance & accounting · billtrust.com
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 3 of Billtrust's ads made the top-rated tier.
34 search ads and 13 display ads that ran for a month or more, 36 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Billtrust | Finance & accounting advertisers |
|---|---|---|
| Search text ad | 72% (34) | 89% |
| Display image ad | 28% (13) | 11% |

See the best B2B Google ads from every advertiser in the Google ad library.
44 distinct creatives, run as 151 separate ads, 1 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Billtrust reruns it. These are the creatives it reruns most.
| Type | Billtrust | Finance & accounting advertisers |
|---|---|---|
| Single Image | 61% (27) | 63% |
| Document | 23% (10) | 4% |
| Video | 14% (6) | 17% |
| Message | 2% (1) | 11% |
| Type | Billtrust | Finance & accounting advertisers |
|---|---|---|
| No offer (brand) | 82% (36) | 77% |
| Report or guide | 18% (8) | 12% |
Ad headline
How AI Is Transforming Accounts Receivable
Ad copy
Accounts Receivable Meets AI: Data-Driven Insights from 500 Global Finance Leaders.
Ad headline
Download the eBook
Ad copy
Not all KPIs move the needle. These 20 do.
Ad headline
How Our AR Software Solutions Can Deliver an Average of 384% ROI
Ad headline
See Why ERP Alone Isn’t Enough
Ad copy
Manual AR processes are slowing down your cash flow.
Ad headline
Download the eBook
Ad copy
20 Accounts Receivable KPIs Every Finance Leader Should Track.
Ad headline
Schedule a Consultation to Reduce Manual Work, Get Paid Faster, and Deliver Superior Customer Experiences
Ad copy
Still chasing payments the old way? It’s costing more than you think.
Ad copy
Data-Backed Tips to Get Invoices Paid Faster
Ad headline
Revolutionize Your AR Processes with AI
Ad copy
Is your AR like a time machine back to 1998?
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
In the public ad libraries we track, Billtrust runs ads on Google and LinkedIn, 91 distinct creatives in all, 47 on Google (34 search, 13 display) and 44 on LinkedIn. Most of its creatives are on Google.
47 on Google (34 search, 13 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 13 months.
44 distinct creatives, run as 151 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 8 ads.
Search Billtrust by name in each platform’s own public library, Google’s Ads Transparency Center and LinkedIn’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to Billtrust. Understory is not affiliated with Billtrust. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
Or browse every B2B ad library.
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.