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Billtrust ads

Billtrust has 91 distinct ad creatives in our B2B ad libraries, 47 on Google (34 search, 13 display) and 44 on LinkedIn. Its longest running ad has been shown on Google for 13 months. 3 of its ads scored 6 or higher out of 10 for B2B fit and craft.

Finance & accounting · billtrust.com

91distinct creatives
2channels
13 monthslongest run
3top-rated ads

Where Billtrust advertises

Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.

ChannelCreativesMost used formatPublic signal
Google47Search text ad (72%)Longest shown for 13 months
LinkedIn44Single Image (61%)Its most rerun creative runs as 8 ads

Billtrust's best ads across every channel

Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 3 of Billtrust's ads made the top-rated tier.

Billtrust LinkedIn ad: Get the IDC Report
LinkedInSingle Image AdRunning as 3 adsOur score 6.3/10

Ad headline

Get the IDC Report

Pattern: Editorial data page

Billtrust Google ad:
GoogleDisplay image adRan for 3 monthsOur score 6.1/10

Pattern: Overheard message thread

Billtrust LinkedIn ad:
LinkedInDocument AdRunning as 2 adsOur score 6/10

Pattern: Product UI with real numbers

Billtrust Google ads

34 search ads and 13 display ads that ran for a month or more, 36 of them for three months or more. Below are the ones Google has shown longest, search and display apart.

Ad formats
TypeBilltrustFinance & accounting advertisers
Search text ad72% (34)89%
Display image ad28% (13)11%

Billtrust search ads

Billtrust Google ad: Search text ad
Ran for 12 monthsOur score 3.7/10
Search text ad
Billtrust Google ad: Search text ad
Ran for 11 monthsOur score 3.8/10
Search text ad
Billtrust Google ad: Search text ad
Ran for 10 monthsOur score 3.8/10
Search text ad
Billtrust Google ad: Search text ad
Ran for 9 monthsOur score 3.7/10
Search text ad
Billtrust Google ad: Search text ad
Ran for 9 monthsOur score 3.6/10
Search text ad
Billtrust Google ad: Search text ad
Ran for 8 monthsOur score 4.3/10
Search text ad
Billtrust Google ad: Search text ad
Ran for 8 monthsOur score 5.1/10
Search text ad
Billtrust Google ad: Search text ad
Ran for 8 monthsOur score 3.9/10
Search text ad

Billtrust display ads

Billtrust Google ad: Display image ad
Ran for 13 monthsOur score 4.3/10
Display image ad
Billtrust Google ad: Display image ad
Ran for 9 monthsOur score 4.3/10
Display image ad
Billtrust Google ad: Display image ad
Ran for 7 monthsOur score 4.9/10
Display image ad
Billtrust Google ad: Display image ad
Ran for 6 monthsOur score 5.1/10
Display image ad
Billtrust Google ad: Display image ad
Ran for 6 monthsOur score 4.5/10
Display image ad
Billtrust Google ad: Display image ad
Ran for 3 monthsOur score 4.4/10
Display image ad
Billtrust Google ad: Display image ad
Ran for 3 monthsOur score 6.1/10
Display image ad
Billtrust Google ad: Display image ad
Ran for 3 monthsOur score 5.6/10
Display image ad

See the best B2B Google ads from every advertiser in the Google ad library.

Billtrust LinkedIn ads

44 distinct creatives, run as 151 separate ads, 1 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Billtrust reruns it. These are the creatives it reruns most.

Ad formats
TypeBilltrustFinance & accounting advertisers
Single Image61% (27)63%
Document23% (10)4%
Video14% (6)17%
Message2% (1)11%
Offers
TypeBilltrustFinance & accounting advertisers
No offer (brand)82% (36)77%
Report or guide18% (8)12%
Billtrust LinkedIn ad: How AI Is Transforming Accounts Receivable
Running as 8 adsOur score 5.5/10
Single Image

Ad headline

How AI Is Transforming Accounts Receivable

Ad copy

Accounts Receivable Meets AI: Data-Driven Insights from 500 Global Finance Leaders.

Billtrust LinkedIn ad: Download the eBook
Running as 8 adsOur score 4.5/10
Single Image

Ad headline

Download the eBook

Ad copy

Not all KPIs move the needle. These 20 do.

Billtrust LinkedIn ad: How Our AR Software Solutions Can Deliver an Average of 384% ROIWatch on LinkedIn ↗
Running as 8 adsOur score 3.8/10
Video

Ad headline

How Our AR Software Solutions Can Deliver an Average of 384% ROI

Billtrust LinkedIn ad: See Why ERP Alone Isn’t Enough
Running as 6 adsOur score 5.7/10
Single Image

Ad headline

See Why ERP Alone Isn’t Enough

Ad copy

Manual AR processes are slowing down your cash flow.

Billtrust LinkedIn ad: Download the eBook
Running as 6 adsOur score 5.3/10
Single Image

Ad headline

Download the eBook

Ad copy

20 Accounts Receivable KPIs Every Finance Leader Should Track.

Billtrust LinkedIn ad: Schedule a Consultation to Reduce Manual Work, Get Paid Faster, and Deliver Superior Customer ExperiencesWatch on LinkedIn ↗
Running as 6 adsOur score 2.2/10
Video

Ad headline

Schedule a Consultation to Reduce Manual Work, Get Paid Faster, and Deliver Superior Customer Experiences

Ad copy

Still chasing payments the old way? It’s costing more than you think.

Billtrust LinkedIn ad: Data-Backed Tips to Get Invoices Paid Faster
Running as 5 adsOur score 5.1/10
Document

Ad copy

Data-Backed Tips to Get Invoices Paid Faster

Billtrust LinkedIn ad: Revolutionize Your AR Processes with AI
Running as 5 adsOur score 4.9/10
Single Image

Ad headline

Revolutionize Your AR Processes with AI

Ad copy

Is your AR like a time machine back to 1998?

See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.

Billtrust ads, answered

Where does Billtrust advertise?

In the public ad libraries we track, Billtrust runs ads on Google and LinkedIn, 91 distinct creatives in all, 47 on Google (34 search, 13 display) and 44 on LinkedIn. Most of its creatives are on Google.

How many Google ads is Billtrust running?

47 on Google (34 search, 13 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 13 months.

How many LinkedIn ads is Billtrust running?

44 distinct creatives, run as 151 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 8 ads.

How can I see Billtrust's ads myself?

Search Billtrust by name in each platform’s own public library, Google’s Ads Transparency Center and LinkedIn’s Ad Library. Every ad on this page links to its entry there.

Every ad belongs to Billtrust. Understory is not affiliated with Billtrust. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.

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Or browse every B2B ad library.

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