Abacum ads

Abacum has 135 distinct ad creatives in our B2B ad libraries, 108 on LinkedIn and 27 on Google (all search). Its longest running ad has been shown on Google for 3 years. 18 of its ads scored 6 or higher out of 10 for B2B fit and craft.

Finance & accounting · abacum.ai

135distinct creatives

2channels

3 yearslongest run

18top-rated ads

Where Abacum advertises

Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.

Channel	Creatives	Most used format	Public signal
LinkedIn	108	Single Image (64%)	Its most rerun creative runs as 11 ads
Google	27	Search text ad (100%)	Longest shown for 3 years

Abacum's best ads across every channel

Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 18 of Abacum's ads made the top-rated tier, and these are the 9 highest scoring.

Abacum LinkedIn ad: What Abacum + NetSuite looks like in action

LinkedInSingle Image AdOur score 7.1/10

Ad headline

What Abacum + NetSuite looks like in action

Pattern: Named customer as hero

Abacum LinkedIn ad: Your business outgrew the budgeting spreadsheet.

LinkedInSingle Image AdRunning as 2 adsOur score 7/10

Ad headline

Your business outgrew the budgeting spreadsheet.

Pattern: Overheard message thread

Abacum LinkedIn ad: See how Strava scaled FP&A without scaling spreadsheet chaos.

LinkedInSingle Image AdOur score 7/10

Ad headline

See how Strava scaled FP&A without scaling spreadsheet chaos.

Pattern: Named customer as hero

Abacum LinkedIn ad: Flipside eliminated 5 days of manual work

LinkedInSingle Image AdRunning as 2 adsOur score 6.7/10

Ad headline

Flipside eliminated 5 days of manual work

Pattern: Named customer as hero

Abacum LinkedIn ad: See how Strava forecasts 2 days faster with Abacum.

LinkedInSingle Image AdOur score 6.7/10

Ad headline

See how Strava forecasts 2 days faster with Abacum.

Pattern: Named customer as hero

Abacum LinkedIn ad: Less manual work. More strategic finance.

LinkedInSingle Image AdRunning as 3 adsOur score 6.6/10

Ad headline

Less manual work. More strategic finance.

Pattern: Named customer as hero

Abacum LinkedIn ad: Answer every "what if" in the room, not afterwards.

LinkedInSingle Image AdRunning as 2 adsOur score 6.6/10

Ad headline

Answer every "what if" in the room, not afterwards.

Pattern: Product UI with real numbers

Abacum LinkedIn ad: See how Biofire runs a lean FP&A team with Abacum.

LinkedInSingle Image AdOur score 6.6/10

Ad headline

See how Biofire runs a lean FP&A team with Abacum.

Pattern: Named customer as hero

Abacum LinkedIn ad: 70% less time reporting • 50% faster budgets

LinkedInSingle Image AdOur score 6.6/10

Ad headline

70% less time reporting • 50% faster budgets

Pattern: Named customer as hero

Abacum LinkedIn ads

108 distinct creatives, run as 199 separate ads, 9 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Abacum reruns it. These are the creatives it reruns most.

Ad formats
Type	Abacum	Finance & accounting advertisers
Single Image	64% (69)	63%
Spotlight	13% (14)	1%
Video	13% (14)	17%
Message	8% (9)	11%
Document	2% (2)	4%

Offers
Type	Abacum	Finance & accounting advertisers
No offer (brand)	87% (94)	77%
Gift card	6% (7)	2%
Calculator or tool	2% (2)	3%
Demo	2% (2)	2%
Webinar or event	2% (2)	3%
Report or guide	1% (1)	12%

LinkedIn message adMolly SelinSponsored · AbacumHi {first name}, I spent the last few years marketing to the office of the CFO so Ive seen a lot of finance tools up close. When I decided to make a move, I looked hard and chose Abacum, the AI-native FPamp;A platform. The AI works inside your model, so you can answer the hard questions the moment they land, what a pricing change does to the forecast, what a hiring freeze does to runway, instead of promising an answer next week. Worth a quick look at where itd sit in your stack? As a thanks for your time, Ill send over a $100 Amazon Gift card afterwards. Book your demo here ➡

Running as 11 ads

Message · from Molly Selin

LinkedIn message adNathan CullSponsored · AbacumHi {first name}, were at the point in the year where the plan you built in January no longer matches reality, and next years budget is already creeping onto the calendar. I spent years in FPamp;A and remember when re-forecasting used to mean rebuilding the model by hand, right when you were supposed to be starting the next one. Abacum is what I wish Id had then. You re-forecast against live actuals instead of starting from scratch, so the mid-year reset takes hours, not weeks. Want me to show you how it works? As a thanks for your time, Ill send over a $100 Amazon Gift card afterwards. Book your demo here ➡

Running as 11 ads

Message · from Nathan Cull

LinkedIn message adLaura QuinnSponsored · AbacumHi {first name}, I spent years in finance, so I know the planning cycle where nobody trusts the number until its been rebuilt by hand three times. Stravas team lived it too, before Abacum. Now its their single source of truth. They move through each cycle two days faster and spend that time on the analysis instead of the rework. Worth a chat to see Abacum in action? As a thanks for your time, Ill send over a $100 Amazon Gift card afterwards. Book your demo here ➡

Running as 11 ads

Message · from Laura Quinn

Abacum LinkedIn ad: 🤖 Most AI tools stop at the interface. Finance leaders need more than a polished answer box.

Running as 6 adsOur score 5/10

Document

Ad copy

🤖 Most AI tools stop at the interface. Finance leaders need more than a polished answer box.

Abacum LinkedIn ad: See how Abacum clears one painful FP&A workflow each week.

Running as 6 adsOur score 4.5/10

Single Image

Ad headline

See how Abacum clears one painful FP&A workflow each week.

LinkedIn message adAmeesh MaruSponsored · AbacumHi {first name}, have you come across Abacum yet? We’ve recently partnered with NetSuite to launch the only AI-native FPamp;A platform certified on the SuiteApp in over a decade. Teams at companies like Strava, CoreWeave, Aiven, and BetterUp are already using Abacum with NetSuite to modernize their planning and reporting. I noticed %COMPANYNAME% is strong on NetSuite, is that right? If so, we’d really value your perspective. Would you be open to a short demo and feedback session? Book your demo here ➡As a thanks for your time, Ill send over a $100 Amazon Gift card afterwards.

Running as 6 ads

Message · from Ameesh Maru

Abacum LinkedIn ad: The Budget Planning Ledger, from Abacum, the AI-native FP&A platform.

Running as 4 adsOur score 5.5/10

Single Image

Ad headline

The Budget Planning Ledger, from Abacum, the AI-native FP&A platform.

Ad copy

Budget season, mapped out in one file.

Abacum LinkedIn ad: AI-native FP&A, built on your NetSuite data.

Running as 4 adsOur score 5.2/10

Single Image

Ad headline

AI-native FP&A, built on your NetSuite data.

Ad copy

The casino doesn't hope. It knows. Abacum gives finance teams the same edge.

See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.

Abacum Google ads

27 search ads and 0 display ads that ran for a month or more, 19 of them for three months or more. Below are the ones Google has shown longest, search and display apart.

Ad formats
Type	Abacum	Finance & accounting advertisers
Search text ad	100% (27)	89%

Abacum search ads

Ran for 34 monthsOur score 3.9/10

Search text ad

Ran for 32 monthsOur score 4.2/10

Search text ad

Ran for 32 monthsOur score 4/10

Search text ad

Ran for 19 monthsOur score 4/10

Search text ad

Ran for 15 monthsOur score 3.3/10

Search text ad

Ran for 14 monthsOur score 4/10

Search text ad

Ran for 10 monthsOur score 3.6/10

Search text ad

Ran for 5 monthsOur score 3.2/10

Search text ad

See the best B2B Google ads from every advertiser in the Google ad library.

Abacum ads, answered

Where does Abacum advertise?

In the public ad libraries we track, Abacum runs ads on LinkedIn and Google, 135 distinct creatives in all, 108 on LinkedIn and 27 on Google (all search). Most of its creatives are on LinkedIn.

How many LinkedIn ads is Abacum running?

108 distinct creatives, run as 199 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 11 ads.

How many Google ads is Abacum running?

27 on Google (all search), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 3 years.

How can I see Abacum's ads myself?

Search Abacum by name in each platform’s own public library, LinkedIn’s Ad Library and Google’s Ads Transparency Center. Every ad on this page links to its entry there.

Every ad belongs to Abacum. Understory is not affiliated with Abacum. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.

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