Stack Overflow ads

Stack Overflow has 35 distinct ad creatives in our B2B ad libraries, 30 on LinkedIn and 5 on Google (all search). Its longest running ad has been shown on Google for 2 years.

Dev tools & infrastructure · stackoverflow.co

35distinct creatives

2channels

2 yearslongest run

0top-rated ads

Where Stack Overflow advertises

Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.

Channel	Creatives	Most used format	Public signal
LinkedIn	30	Single Image (40%)	Its most rerun creative runs as 16 ads
Google	5	Search text ad (100%)	Longest shown for 2 years

Stack Overflow's best ads across every channel

Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. None of Stack Overflow's ads scored 6 or higher, so these are its best scored. We show the best in English, one per message and spread across channels, so no single campaign fills the list.

Stack Overflow LinkedIn ad: Stack Internal: The Verified Knowledge Layer for Enterprise AI

LinkedInSingle Image AdRunning as 16 adsOur score 5.3/10

Ad headline

Stack Internal: The Verified Knowledge Layer for Enterprise AI

Stack Overflow LinkedIn ad: Build More Reliable AI with Verified Knowledge

LinkedInSingle Image AdRunning as 2 adsOur score 5.1/10

Ad headline

Build More Reliable AI with Verified Knowledge

Stack Overflow LinkedIn ad: Replace Search with Trusted Knowledge

LinkedInSingle Image AdOur score 4.7/10

Ad headline

Replace Search with Trusted Knowledge

Stack Overflow LinkedIn ad: AI Needs Trusted Answers

LinkedInSingle Image AdOur score 4.5/10

Ad headline

AI Needs Trusted Answers

LinkedInSingle Image AdOur score 4.5/10

Stack Overflow LinkedIn ads

30 distinct creatives, run as 114 separate ads, 7 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Stack Overflow reruns it. These are the creatives it reruns most.

Ad formats
Type	Stack Overflow	Dev tools & infrastructure advertisers
Single Image	40% (12)	70%
Video	37% (11)	12%
Message	23% (7)	13%

Offers
Type	Stack Overflow	Dev tools & infrastructure advertisers
No offer (brand)	73% (22)	75%
Gift card	20% (6)	3%
Demo	3% (1)	2%
Report or guide	3% (1)	9%

Running as 16 adsOur score 5.3/10

Single Image

Ad headline

Stack Internal: The Verified Knowledge Layer for Enterprise AI

Ad copy

Capture, curate, validate, and deliver enterprise knolwedge your teams and AI can actually trust.

Stack Overflow LinkedIn ad: Stack Internal: The Trusted Knowledge Layer for Teams and AI

Running as 16 adsOur score 1.9/10

Single Image

Ad headline

Stack Internal: The Trusted Knowledge Layer for Teams and AI

Ad copy

Stack Internal turns unstructured knowledge into verified business context for people, teams, and agents.

Stack Overflow LinkedIn ad: Just Launched! Stack Internal: Verified Knowledge for Teams and AI

Watch on LinkedIn ↗

Running as 10 adsOur score 1.8/10

Video

Ad headline

Just Launched! Stack Internal: Verified Knowledge for Teams and AI

LinkedIn message adScott GoldenSponsored · Stack OverflowHi {first name}, How much of your engineers’ week is detective work: digging through chat threads, Confluence, Jira, and old repos for the “why” behind a decision? Every AI tool you roll out inherits the same scavenger hunt. Stack Internal turns that scattered knowledge into reusable organizational context: captured once, validated by your experts, and delivered to your teams and AI agents where they work. Open to a 30-minute walkthrough of the new platform? We’ll send a $100 Amazon gift card as a thank-you for your time.

Running as 8 ads

Message · from Scott Golden

LinkedIn message adEmanuel CarpenterSponsored · Stack OverflowHi {first name}, Your team is adding AI copilots, agents, and automations faster than ever. But they may be running on fragmented, outdated, and unverified knowledge your engineers already struggle to trust. Stack Internal is the missing layer in your AI stack: a trusted knowledge layer that validates, governs, and delivers your organisations context, so every AI tool your team uses is grounded in verified truth, not best guesses. Open to a brief conversation about where this fits? We’ll send a £100 Amazon gift card as a thank-you for your time.

Running as 8 ads

Message · from Emanuel Carpenter

LinkedIn message adEmanuel CarpenterSponsored · Stack OverflowHi {first name}, When an AI tool answers a question about your systems, can you verify that answer should be trusted? Stack Internal’s new platform adds a trust system to your knowledge: validation from the engineers who actually know, visible evidence behind every answer, and trust signals that tell your AI what is current and what isnt. Teams and agents get the same verified context. Worth a brief chat to see how it fits in your tech stack? We’ll send a £100 Amazon gift card as a thank-you for your time.

Running as 8 ads

Message · from Emanuel Carpenter

Stack Overflow LinkedIn ad: Most enterprise AI initiatives don't fail from a lack of data. They fail from a lack of verified, centralized context.

Watch on LinkedIn ↗

Running as 5 adsOur score 3/10

Video

Ad copy

Most enterprise AI initiatives don't fail from a lack of data. They fail from a lack of verified, centralized context.

Stack Overflow LinkedIn ad: Context Teams and AI Can Trust

Watch on LinkedIn ↗

Running as 4 adsOur score 1.9/10

Video

Ad headline

Context Teams and AI Can Trust

Ad copy

More context alone isn't enough. That's why we built Stack Internal: the trusted knowledge layer for enterprise AI.

See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.

Stack Overflow Google ads

5 search ads and 0 display ads that ran for a month or more, 5 of them for three months or more. Below are the ones Google has shown longest, search and display apart.

Ad formats
Type	Stack Overflow	Dev tools & infrastructure advertisers
Search text ad	100% (5)	88%

Stack Overflow search ads

Ran for 26 monthsOur score 3.5/10

Search text ad

Ran for 25 monthsOur score 2.4/10

Search text ad

Ran for 21 monthsOur score 3.7/10

Search text ad

Ran for 18 monthsOur score 4.2/10

Search text ad

Ran for 5 monthsOur score 4/10

Search text ad

See the best B2B Google ads from every advertiser in the Google ad library.

Stack Overflow ads, answered

Where does Stack Overflow advertise?

In the public ad libraries we track, Stack Overflow runs ads on LinkedIn and Google, 35 distinct creatives in all, 30 on LinkedIn and 5 on Google (all search). Most of its creatives are on LinkedIn.

How many LinkedIn ads is Stack Overflow running?

30 distinct creatives, run as 114 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 16 ads.

How many Google ads is Stack Overflow running?

5 on Google (all search), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 2 years.

How can I see Stack Overflow's ads myself?

Search Stack Overflow by name in each platform’s own public library, LinkedIn’s Ad Library and Google’s Ads Transparency Center. Every ad on this page links to its entry there.

Every ad belongs to Stack Overflow. Understory is not affiliated with Stack Overflow. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.

More Dev tools & infrastructure advertisers

Or browse every B2B ad library.

Let's make ads like these for you

We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.