GitLab ads

GitLab has 75 distinct ad creatives in our B2B ad libraries, 44 on LinkedIn and 31 on Google (26 search, 5 display). Its longest running ad has been shown on Google for 4 months. 2 of its ads scored 6 or higher out of 10 for B2B fit and craft.

Dev tools & infrastructure · gitlab.com

75distinct creatives

2channels

4 monthslongest run

2top-rated ads

Where GitLab advertises

Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.

Channel	Creatives	Most used format	Public signal
LinkedIn	44	Single Image (68%)	Its most rerun creative runs as 50 ads
Google	31	Search text ad (84%)	Longest shown for 4 months

GitLab's best ads across every channel

Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 2 of GitLab's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.

GitLab LinkedIn ad: Modernize CI/CD With Agentic AI: Get the Guide

LinkedInSingle Image AdRunning as 6 adsOur score 6.3/10

Ad headline

Modernize CI/CD With Agentic AI: Get the Guide

Pattern: Report made physical

GitLab LinkedIn ad: 40,000+ Siemens users. One platform for DevSecOps.

LinkedInSingle Image AdOur score 6/10

Ad headline

40,000+ Siemens users. One platform for DevSecOps.

Pattern: Named customer as hero

GitLab LinkedIn ad: Download the AI Accountability Report

LinkedInSingle Image AdRunning as 6 adsOur score 5.7/10

Ad headline

Download the AI Accountability Report

GitLab LinkedIn ad: Give Your AI Agents the Full Picture with Gitlab

LinkedInSingle Image AdRunning as 4 adsOur score 5.7/10

Ad headline

Give Your AI Agents the Full Picture with Gitlab

GitLab LinkedIn ad: Register Now: Can Regulated Organizations Have It All?

LinkedInSingle Image AdRunning as 12 adsOur score 5.5/10

Ad headline

GoogleDisplay image adRan for 42 daysOur score 5.4/10

GoogleDisplay image adRan for 42 daysOur score 5.1/10

GoogleDisplay image adRan for 35 daysOur score 4.8/10

GoogleDisplay image adRan for 34 daysOur score 4.7/10

GitLab LinkedIn ads

44 distinct creatives, run as 200 separate ads, 4 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often GitLab reruns it. These are the creatives it reruns most.

Ad formats
Type	GitLab	Dev tools & infrastructure advertisers
Single Image	68% (30)	70%
Video	20% (9)	12%
Message	9% (4)	13%
Document	2% (1)	3%

Offers
Type	GitLab	Dev tools & infrastructure advertisers
No offer (brand)	75% (33)	75%
Report or guide	9% (4)	9%
Webinar or event	9% (4)	10%
Demo	7% (3)	2%

Running as 50 adsOur score 4.7/10

Single Image

Ad headline

Ship At Agent Speed with Control. Register Today!

Ad copy

AI can generate code fast. See how to review, secure, and ship it without turning speed into chaos.

Running as 12 adsOur score 5.5/10

Single Image

Ad headline

Ad copy

Outages, concentration risk, AI agents inside the perimeter...

GitLab LinkedIn ad: Less Tool Chaos. More Shipping.

Running as 11 adsOur score 4.3/10

Single Image

Ad headline

Less Tool Chaos. More Shipping.

Ad copy

Too many tools. Too many tabs. Too much time lost connecting the dots.

GitLab LinkedIn ad: Download the Enterprise Guide to Agentic AI

Running as 9 adsOur score 4.1/10

Single Image

Ad headline

Download the Enterprise Guide to Agentic AI

Ad copy

AI coding assistants only solve part of the problem.

GitLab LinkedIn ad: See AI Agents Remediate Vulnerabilities

Running as 8 adsOur score 5.1/10

Single Image

Ad headline

See AI Agents Remediate Vulnerabilities

Ad copy

Vulnerabilities don’t fix themselves. Watch the on-demand demo to see GitLab Duo Agent Platform help remediate risk.

GitLab LinkedIn ad: Less Searching. More Building.

Watch on LinkedIn ↗

Running as 8 adsOur score 4.6/10

Video

Ad headline

Less Searching. More Building.

Ad copy

How much time does your team waste figuring out what's happening across projects?

Running as 6 adsOur score 6.3/10

Single Image

Ad headline

Modernize CI/CD With Agentic AI: Get the Guide

Ad copy

CI/CD modernization no longer has to take years.

Running as 6 adsOur score 5.7/10

Single Image

Ad headline

Download the AI Accountability Report

Ad copy

AI is speeding up coding. but can your governance keep up?

See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.

GitLab Google ads

26 search ads and 5 display ads that ran for a month or more, 13 of them for three months or more. Below are the ones Google has shown longest, search and display apart.

Ad formats
Type	GitLab	Dev tools & infrastructure advertisers
Search text ad	84% (26)	88%
Display image ad	16% (5)	12%

GitLab search ads

Ran for 4 monthsOur score 3.8/10

Search text ad

Ran for 4 monthsOur score 4.1/10

Search text ad

Ran for 4 monthsOur score 4.3/10

Search text ad

Ran for 4 monthsOur score 3.6/10

Search text ad

Ran for 3 monthsOur score 3.7/10

Search text ad

Ran for 3 monthsOur score 3.6/10

Search text ad

Ran for 3 monthsOur score 3.8/10

Search text ad

Ran for 3 monthsOur score 3.7/10

Search text ad

GitLab display ads

Ran for 42 daysOur score 5.4/10

Display image ad

Ran for 42 daysOur score 5.1/10

Display image ad

Ran for 42 daysOur score 2.8/10

Display image ad

Ran for 35 daysOur score 4.8/10

Display image ad

Ran for 34 daysOur score 4.7/10

Display image ad

See the best B2B Google ads from every advertiser in the Google ad library.

GitLab ads, answered

Where does GitLab advertise?

In the public ad libraries we track, GitLab runs ads on LinkedIn and Google, 75 distinct creatives in all, 44 on LinkedIn and 31 on Google (26 search, 5 display). Most of its creatives are on LinkedIn.

How many LinkedIn ads is GitLab running?

44 distinct creatives, run as 200 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 50 ads.

How many Google ads is GitLab running?

31 on Google (26 search, 5 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 4 months.

How can I see GitLab's ads myself?

Search GitLab by name in each platform’s own public library, LinkedIn’s Ad Library and Google’s Ads Transparency Center. Every ad on this page links to its entry there.

Every ad belongs to GitLab. Understory is not affiliated with GitLab. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.

More Dev tools & infrastructure advertisers

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