Ad headline
GenAI that redefines what’s humanly possible
Understory ranks No. 140 on Inc. 5000 list of fastest-growing companies in U.S. Read more about Understory on the 2026 Inc. 5000 list
Esker has 58 distinct ad creatives in our B2B ad libraries, 39 on LinkedIn and 19 on Google (10 search, 9 display). Its longest running ad has been shown on Google for 5 months.
Finance & accounting · esker.com
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. None of Esker's ads scored 6 or higher, so these are its best scored. We show the best in English, one per message and spread across channels, so no single campaign fills the list.
Ad headline
GenAI that redefines what’s humanly possible
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Make AP Smarter with AI | Get Your eBook
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Free 63-Point AI Vendor Questionnaire Template Excel
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A Better Way to Measure Deductions
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AI Vendor Assessment Template - Customizable Excel Download
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Discover How Finance Leaders Can Leverage AI for Growth
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What Can AI Really Do for Finance?
39 distinct creatives, run as 200 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Esker reruns it. These are the creatives it reruns most.
| Type | Esker | Finance & accounting advertisers |
|---|---|---|
| Single Image | 97% (38) | 63% |
| Video | 3% (1) | 17% |
| Type | Esker | Finance & accounting advertisers |
|---|---|---|
| No offer (brand) | 56% (22) | 77% |
| Report or guide | 28% (11) | 12% |
| Calculator or tool | 15% (6) | 3% |
Ad headline
The Metrics Behind High-Performing AP Teams | Get Your eBook ⬇️
Ad copy
Ready to improve your AP team’s efficiency, productivity, and performance?
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The AP Leader's KPI Checklist
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Ready to improve your AP team’s efficiency, productivity, and performance?
Ad headline
Make AP Smarter with AI | Get Your eBook
Ad copy
From invoice coding to anomaly detection, discover how AI helps AP teams work faster and with fewer errors.
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Smarter Finance Starts Here
Ad copy
What can AI agents actually do for your finance team?
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Discover How Finance Leaders Can Leverage AI for Growth
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What if Agentic AI could help turn financial data into faster, smarter decisions?
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Better KPIs. Better Order Performance.
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Are your order management KPIs showing you where performance is slipping?
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What’s Next for Accounts Payable?
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What will separate leading AP teams from the rest in 2026?
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How Much Control Should Finance Give AI? Get the Report. ⬇️
Ad copy
AI is delivering results for finance teams. But can leaders prove what those results are worth?
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
10 search ads and 9 display ads that ran for a month or more, 2 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Esker | Finance & accounting advertisers |
|---|---|---|
| Search text ad | 53% (10) | 89% |
| Display image ad | 47% (9) | 11% |
See the best B2B Google ads from every advertiser in the Google ad library.
In the public ad libraries we track, Esker runs ads on LinkedIn and Google, 58 distinct creatives in all, 39 on LinkedIn and 19 on Google (10 search, 9 display). Most of its creatives are on LinkedIn.
39 distinct creatives, run as 200 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 27 ads.
19 on Google (10 search, 9 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 5 months.
Search Esker by name in each platform’s own public library, LinkedIn’s Ad Library and Google’s Ads Transparency Center. Every ad on this page links to its entry there.
Every ad belongs to Esker. Understory is not affiliated with Esker. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
Or browse every B2B ad library.
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.