ROI or pricing calculator used
Someone enters their own numbers into your ROI, savings, or pricing calculator.
Running a calculator means the buyer is building a business case, often for someone above them. The numbers they enter tell you their size, their costs, and what they need to prove.
- Strength
- Strong
- Act within
- The week after the calculator is used
- Best for
- Companies with an ROI or pricing calculator on their site
How we detect it
Runs on HubSpot or Salesforce, Clay, and Warmly.
- Capture the inputs and the company, with an email gate or visitor identification.
- Write the inputs to the CRM so the rep can see them before any call.
What it triggers
An opening line, to show the angle. It never goes out as written.
If you’re building the case for this internally, I can turn your numbers into a one-page version your CFO will actually read.
- Email: Send a one-page business case built from their inputs, ready to forward.
- Rep alert: Alert the account owner with the inputs and the result.
Where it goes wrong
- Asking for the meeting before offering the business case.
Stack it with
A second signal on the same account moves it up.
Pricing page visit
An identified ICP visitor reads your pricing page.
Repeat visits
The same person or account comes back to your site several times in a short window.
More your website signals
Every your website signalWebsite visitor identified
A person or company from your ICP visits your website and is identified by a visitor identification tool.
Comparison page visit
An identified visitor reads a page comparing you with a competitor or alternatives.
Case study visit
An identified visitor reads a case study, especially one from their industry or stage.
FAQs about this signal
Someone enters their own numbers into your ROI, savings, or pricing calculator. Running a calculator means the buyer is building a business case, often for someone above them. The numbers they enter tell you their size, their costs, and what they need to prove.
Capture the inputs and the company, with an email gate or visitor identification. Write the inputs to the CRM so the rep can see them before any call. Understory Agency runs it on HubSpot or Salesforce, Clay, and Warmly.
The window to act is the week after the calculator is used. Understory Agency routes it to email and rep alert. Send a one-page business case built from their inputs, ready to forward. Alert the account owner with the inputs and the result.
It works best for companies with an ROI or pricing calculator on their site. It is strongest alongside “Pricing page visit” and “Repeat visits”.
Or let us run it for you
Understory Agency's GTM engineers build the detection in Clay, wire it to the play that fits, and sync every touch to your CRM. Tell us who you sell to, and we'll show you where we would start.