Viewed your marketplace listing
An account views or installs your listing in an app marketplace, such as HubSpot’s, Salesforce’s, or Shopify’s.
People browse marketplaces when they are adding to a platform they already run. A listing view from an ICP account says they use the platform and are looking for what you do on it.
- Strength
- Good
- Act within
- Within a week
- Best for
- Companies listed in a platform marketplace
How we detect it
Runs on HubSpot or Salesforce and Clay.
- Pull listing analytics where the marketplace offers them.
- Match accounts to your ICP and check for open deals.
What it triggers
An opening line, to show the angle. It never goes out as written.
If you are looking at apps for your HubSpot portal, happy to show how ours fits next to what you already run.
- Email: Offer setup help for their platform.
- Rep alert: Flag installs to sales the same day.
Where it goes wrong
- Ignoring installs that never activate.
Stack it with
A second signal on the same account moves it up.
Tech stack change
An account adds, removes, or replaces a tool that matters to your sale.
Product sign-up from an ICP account
Someone from a company that fits your ICP signs up for your free plan or trial.
More your website signals
Every your website signalWebsite visitor identified
A person or company from your ICP visits your website and is identified by a visitor identification tool.
Pricing page visit
An identified ICP visitor reads your pricing page.
Repeat visits
The same person or account comes back to your site several times in a short window.
FAQs about this signal
An account views or installs your listing in an app marketplace, such as HubSpot’s, Salesforce’s, or Shopify’s. People browse marketplaces when they are adding to a platform they already run. A listing view from an ICP account says they use the platform and are looking for what you do on it.
Pull listing analytics where the marketplace offers them. Match accounts to your ICP and check for open deals. Understory Agency runs it on HubSpot or Salesforce and Clay.
The window to act is within a week. Understory Agency routes it to email and rep alert. Offer setup help for their platform. Flag installs to sales the same day.
It works best for companies listed in a platform marketplace. It is strongest alongside “Tech stack change” and “Product sign-up from an ICP account”.
Or let us run it for you
Understory Agency's GTM engineers build the detection in Clay, wire it to the play that fits, and sync every touch to your CRM. Tell us who you sell to, and we'll show you where we would start.