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Zappi has 72 distinct ad creatives in our B2B ad libraries, 39 on LinkedIn and 33 on Google (24 search, 9 display). Its longest running ad has been shown on Google for 24 months. 4 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Data & analytics · zappi.io
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 4 of Zappi's ads made the top-rated tier.
Ad headline
Insights and marketing don't see synthetic data the same way
Why it works
A bold 47% stat plus a figure dissolving into pixels makes the synthetic-data tension visible in one glance on a loud yellow ground that owns the feed.
What stands out
Distinctive glitch-pixel portrait art and confident gradient type, clearly art-directed.
Pattern: Typographic sting
Ad headline
What brand teams believe vs. what's actually happening
Pattern: Typographic sting
Ad headline
Chipotle's "Behind the Foil" is in the report
Pattern: Report made physical
Ad headline
Brand Tracking for Modern Insights
Pattern: Named customer as hero
39 distinct creatives, run as 114 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Zappi reruns it. These are the creatives it reruns most.
| Type | Zappi | Data & analytics advertisers |
|---|---|---|
| Single Image | 74% (29) | 63% |
| Video | 26% (10) | 19% |
| Type | Zappi | Data & analytics advertisers |
|---|---|---|
| No offer (brand) | 82% (32) | 82% |
| Report or guide | 18% (7) | 10% |
Ad headline
What makes social video ads win with consumers
Ad copy
Ads with a memorable visual are 2.4x more likely to rank in the top 20% of the 3,000+ social video ads we analyzed.
Ad headline
Insights and marketing don't see synthetic data the same way
Ad copy
47% of insights pros won't use synthetic data for major decisions. Only 18% of marketers agree.
Ad headline
What brand teams believe vs. what's actually happening
Ad copy
46% of brand managers say consumers see creative before development starts. The industry average is 21%.
Ad headline
Where insights functions stand on continuous insights streams
Ad copy
Only 12% of insights teams have built continuous insights streams. Half still commission every study one at a time.
Ad headline
93% of insights teams use AI. Only 8% are using it to work differently.
Ad copy
93% of insights teams are using AI. Only 8% have changed how insights actually get delivered.
Ad headline
9% vs. 75%: what actually predicts insights satisfaction
Ad copy
How satisfied insights leaders are with their function's output ranges from 9% to 75%.
Ad headline
Your insights function improved. Satisfaction dropped anyway.
Ad copy
Insights functions got more organized this year. Executives got less impressed.
Ad headline
What Chipotle's creator content got right
Ad copy
Creator content often struggles to make sure the brand gets the credit. Chipotle's "Behind the Foil" scored 6.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
24 search ads and 9 display ads that ran for a month or more, 28 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Zappi | Data & analytics advertisers |
|---|---|---|
| Search text ad | 73% (24) | 89% |
| Display image ad | 27% (9) | 11% |
See the best B2B Google ads from every advertiser in the Google ad library.
In the public ad libraries we track, Zappi runs ads on LinkedIn and Google, 72 distinct creatives in all, 39 on LinkedIn and 33 on Google (24 search, 9 display). Most of its creatives are on LinkedIn.
39 distinct creatives, run as 114 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 10 ads.
33 on Google (24 search, 9 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 24 months.
Search Zappi by name in each platform’s own public library, LinkedIn’s Ad Library and Google’s Ads Transparency Center. Every ad on this page links to its entry there.
Every ad belongs to Zappi. Understory is not affiliated with Zappi. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
Or browse every B2B ad library.
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.
