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PostHog ads

PostHog has 100 distinct ad creatives in our B2B ad libraries, 62 on LinkedIn and 38 on Google (all search). Its longest running ad has been shown on Google for 11 months. 10 of its ads scored 6 or higher out of 10 for B2B fit and craft.

Data & analytics · posthog.com

100distinct creatives
2channels
11 monthslongest run
10top-rated ads

Where PostHog advertises

Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.

ChannelCreativesMost used formatPublic signal
LinkedIn62Video (32%)Its most rerun creative runs as 24 ads
Google38Search text ad (100%)Longest shown for 11 months

PostHog's best ads across every channel

Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 10 of PostHog's ads made the top-rated tier, and these are the 9 highest scoring.

PostHog LinkedIn ad: Set up AI Observability in five minutes. 100K free events/mo.
LinkedInSingle Image AdOur score 7.1/10

Ad headline

Set up AI Observability in five minutes. 100K free events/mo.

Pattern: Hand-made illustration twist

PostHog LinkedIn ad: JUDGE: The defense claims the AI never said that. USER: It told me to throw my laptop out the window... I call PostHog to the stand. TRACE ID 8B3F9X
LinkedInSingle Image AdRunning as 3 adsOur score 6.7/10

Ad headline

100K free events/mo. No credit card required.

Why it works

A numbered courtroom transcript where PostHog produces the trace ID as evidence is a hilarious, specific demo of AI observability. text-heavy but rewards reading.

Pattern: Overheard message thread

PostHog LinkedIn ad: Start using evals in five minutes. 100K free events/mo.
LinkedInSingle Image AdOur score 6.7/10

Ad headline

Start using evals in five minutes. 100K free events/mo.

Pattern: Overheard message thread

PostHog LinkedIn ad: Start using AI evals in five minutes. 100K free events/mo.
LinkedInSingle Image AdOur score 6.5/10

Ad headline

Start using AI evals in five minutes. 100K free events/mo.

Pattern: Overheard message thread

PostHog LinkedIn ad: A bug at midnight, a draft PR by 6amWatch on LinkedIn ↗
LinkedInVideo AdRunning as 5 adsOur score 6.3/10

Ad headline

A bug at midnight, a draft PR by 6am

Pattern: Hand-made illustration twist

PostHog LinkedIn ad: Sixty seconds on a case that was closed before it openedWatch on LinkedIn ↗
LinkedInVideo AdRunning as 5 adsOur score 6.2/10

Ad headline

Sixty seconds on a case that was closed before it opened

Pattern: Physical metaphor, photographed

PostHog LinkedIn ad: Investigated, fixed, and waiting for review. Nobody asked.Watch on LinkedIn ↗
LinkedInVideo AdRunning as 5 adsOur score 6.2/10

Ad headline

Investigated, fixed, and waiting for review. Nobody asked.

Pattern: Physical metaphor, photographed

PostHog LinkedIn ad: Set up AI Observability in five minutes. 100K free events/mo.
LinkedInSingle Image AdOur score 6.2/10

Ad headline

Set up AI Observability in five minutes. 100K free events/mo.

Pattern: Hand-made illustration twist

PostHog Google ad:
GoogleSearch text adLive for 11 monthsOur score 5.4/10

Pattern: Typographic sting

PostHog LinkedIn ads

62 distinct creatives, run as 200 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often PostHog reruns it. These are the creatives it reruns most.

Ad formats
TypePostHogData & analytics advertisers
Video32% (20)19%
Single Image26% (16)63%
Article19% (12)2%
Carousel18% (11)2%
Document3% (2)7%
Event2% (1)0%
Offers
TypePostHogData & analytics advertisers
No offer (brand)90% (56)82%
Free trial6% (4)0%
Report or guide3% (2)10%
PostHog LinkedIn ad: From error spike to PR, no prompt requiredWatch on LinkedIn ↗
Running as 24 adsOur score 2.7/10
Video

Ad headline

From error spike to PR, no prompt required

Ad copy

Error spike at 2am? Your product already shipped the fix. PostHog turns signals like errors into PRs while you sleep.

PostHog LinkedIn ad: Rank features by the revenue behind themWatch on LinkedIn ↗
Running as 12 adsOur score 5.4/10
Video

Ad headline

Rank features by the revenue behind them

Ad copy

Some assembly required, beginner level.

PostHog LinkedIn ad: Investigated and fixed before the ticket. Reviewed by your engineers.Watch on LinkedIn ↗
Running as 10 adsOur score 5.9/10
Video

Ad headline

Investigated and fixed before the ticket. Reviewed by your engineers.

Ad copy

We run this on PostHog itself. Over 90 scouts read the app's own data, investigate, and open PRs our engineers review.

PostHog LinkedIn ad: Your churn had a warning label all alongWatch on LinkedIn ↗
Running as 9 adsOur score 5.8/10
Video

Ad headline

Your churn had a warning label all along

PostHog LinkedIn ad: Rank channels by retained revenue and CAC paybackWatch on LinkedIn ↗
Running as 9 adsOur score 5.8/10
Video

Ad headline

Rank channels by retained revenue and CAC payback

PostHog LinkedIn ad: Fortified with everything a growing product needsWatch on LinkedIn ↗
Running as 8 adsOur score 5.6/10
Video

Ad headline

Fortified with everything a growing product needs

Ad copy

Now fortified with everything a growing product needs: replays, error tracking, and a coding agent that acts on them.

PostHog LinkedIn ad: The prize inside every box: a merged PRWatch on LinkedIn ↗
Running as 8 adsOur score 5.6/10
Video

Ad headline

The prize inside every box: a merged PR

Ad copy

The prize inside? A merged PR. PostHog turns your product data into shipped fixes while the milk's still cold.

PostHog LinkedIn ad: Context-aware code, finallyWatch on LinkedIn ↗
Running as 8 adsOur score 3.4/10
Video

Ad headline

Context-aware code, finally

Ad copy

A coding agent that's read your session replays and error logs makes very different decisions. That's the whole point.

See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.

PostHog Google ads

38 search ads and 0 display ads that ran for a month or more, 37 of them for three months or more. Below are the ones Google has shown longest, search and display apart.

Ad formats
TypePostHogData & analytics advertisers
Search text ad100% (38)89%

PostHog search ads

PostHog Google ad: Search text ad
Ran for 11 monthsOur score 4.9/10
Search text ad
PostHog Google ad: Search text ad
Ran for 11 monthsOur score 5.4/10
Search text ad
PostHog Google ad: Search text ad
Ran for 11 monthsOur score 5.3/10
Search text ad
PostHog Google ad: Search text ad
Ran for 9 monthsOur score 4.8/10
Search text ad
PostHog Google ad: Search text ad
Ran for 9 monthsOur score 4.9/10
Search text ad
PostHog Google ad: Search text ad
Ran for 9 monthsOur score 4.5/10
Search text ad
PostHog Google ad: Search text ad
Ran for 9 monthsOur score 4.5/10
Search text ad
PostHog Google ad: Search text ad
Ran for 9 monthsOur score 4.4/10
Search text ad

See the best B2B Google ads from every advertiser in the Google ad library.

PostHog ads, answered

Where does PostHog advertise?

In the public ad libraries we track, PostHog runs ads on LinkedIn and Google, 100 distinct creatives in all, 62 on LinkedIn and 38 on Google (all search). Most of its creatives are on LinkedIn.

How many LinkedIn ads is PostHog running?

62 distinct creatives, run as 200 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 24 ads.

How many Google ads is PostHog running?

38 on Google (all search), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 11 months.

How can I see PostHog's ads myself?

Search PostHog by name in each platform’s own public library, LinkedIn’s Ad Library and Google’s Ads Transparency Center. Every ad on this page links to its entry there.

Every ad belongs to PostHog. Understory is not affiliated with PostHog. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.

More Data & analytics advertisers

Or browse every B2B ad library.

Let's make ads like these for you

We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.