LinkedInSingle Image AdRunning as 3 adsOur score 6.7/10
Pattern: Named customer as hero
Grafana Labs ads
Grafana Labs has 142 distinct ad creatives in our B2B ad libraries, 76 on Google (67 search, 9 display) and 66 on LinkedIn. Its longest running ad has been shown on Google for 4 years. 5 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Dev tools & infrastructure · grafana.com
142distinct creatives
2channels
4 yearslongest run
5top-rated ads
Where Grafana Labs advertises
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Grafana Labs's best ads across every channel
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 5 of Grafana Labs's ads made the top-rated tier.
LinkedInSingle Image AdRunning as 2 adsOur score 6.2/10
Ad headline
UKG planned 15 months. Delivered in under 4. Hear how in SF.
Pattern: Named customer as hero
LinkedInSingle Image AdRunning as 3 adsOur score 6.1/10
LinkedInSingle Image AdRunning as 2 adsOur score 6.1/10
Pattern: Named customer as hero
LinkedInSingle Image AdRunning as 2 adsOur score 6.1/10
Pattern: Named customer as hero
Grafana Labs Google ads
67 search ads and 9 display ads that ran for a month or more, 73 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Grafana Labs | Dev tools & infrastructure advertisers |
|---|---|---|
| Search text ad | 88% (67) | 88% |
| Display image ad | 12% (9) | 12% |
Grafana Labs search ads
Ran for 52 monthsOur score 3.6/10
Search text adRan for 51 monthsOur score 4.2/10
Search text adRan for 51 monthsOur score 4.7/10
Search text adRan for 51 monthsOur score 3/10
Search text adRan for 49 monthsOur score 1/10
Search text adRan for 48 monthsOur score 3.5/10
Search text adRan for 48 monthsOur score 3.9/10
Search text adRan for 47 monthsOur score 3.9/10
Search text adGrafana Labs display ads
Ran for 12 monthsOur score 4.5/10
Display image adRan for 12 monthsOur score 4.6/10
Display image adRan for 12 monthsOur score 4.3/10
Display image adRan for 12 monthsOur score 4.4/10
Display image adRan for 8 monthsOur score 4.4/10
Display image adRan for 7 monthsOur score 4.7/10
Display image adRan for 7 monthsOur score 4.2/10
Display image adRan for 7 monthsOur score 4.5/10
Display image adSee the best B2B Google ads from every advertiser in the Google ad library.
Grafana Labs LinkedIn ads
66 distinct creatives, run as 200 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Grafana Labs reruns it. These are the creatives it reruns most.
| Type | Grafana Labs | Dev tools & infrastructure advertisers |
|---|---|---|
| Single Image | 95% (63) | 70% |
| Video | 3% (2) | 12% |
| Carousel | 2% (1) | 1% |
| Type | Grafana Labs | Dev tools & infrastructure advertisers |
|---|---|---|
| No offer (brand) | 88% (58) | 75% |
| Report or guide | 6% (4) | 9% |
| Webinar or event | 5% (3) | 10% |
| Demo | 2% (1) | 2% |
Running as 20 adsOur score 5.8/10
Single ImageAd headline
Grafana Labs named a Leader again in the 2026 Gartner® Magic Quadrant™ for Observability Platforms
Running as 17 adsOur score 5/10
Single ImageAd headline
ObservabilityCON London: save 30% by 22 Oct
Ad copy
𝗛𝗼𝘄 𝗶𝘀 𝗕𝗮𝘆𝗲𝗿 𝘀𝗰𝗮𝗹𝗶𝗻𝗴 𝗼𝗯𝘀𝗲𝗿𝘃𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝗰𝗿𝗼𝘀𝘀 𝗵𝘂𝗻𝗱𝗿𝗲𝗱𝘀 𝗼𝗳 𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝘀?
Running as 16 adsOur score 4.6/10
Single ImageAd headline
Explore the future of Grafana + AI
Ad copy
𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝗼𝗯𝘀𝗲𝗿𝘃𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗹𝗼𝗼𝗸 𝗹𝗶𝗸𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗔𝗜 𝗲𝗿𝗮?
Running as 12 adsOur score 5/10
Single ImageAd headline
Grafana AI Week: agentic observability is here
Ad copy
ICYMI, Grafana AI week wrapped!
Running as 6 adsOur score 5.1/10
Single ImageAd copy
🫡 Your teams deserve #observability that helps you work smarter (not harder), solve faster, and spend better.
Running as 6 adsOur score 5.1/10
Single ImageAd headline
See what monitoring misses. London early bird ends 22 Oct
Ad copy
𝗗𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱𝘀 𝗴𝗿𝗲𝗲𝗻. 𝗨𝘀𝗲𝗿𝘀 𝘀𝘁𝘂𝗰𝗸. 𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗺𝗶𝘀𝘀𝗶𝗻𝗴? 𝗦𝗮𝘃𝗲 𝟯𝟬%.
Running as 6 adsOur score 5.1/10
Single ImageAd headline
Less than 3 weeks to ObservabilityCON. Get your ticket.
Ad copy
𝗙𝗿𝗼𝗺 𝗯𝗿𝗼𝗸𝗲𝗻 𝘂𝘀𝗲𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆𝘀 𝘁𝗼 𝗿𝗼𝗼𝘁 𝗰𝗮𝘂𝘀𝗲.
Running as 5 adsOur score 5.2/10
Single ImageAd copy
💰 Cloud cost optimization shouldn’t be a manual battle.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
Grafana Labs ads, answered
Where does Grafana Labs advertise?
In the public ad libraries we track, Grafana Labs runs ads on Google and LinkedIn, 142 distinct creatives in all, 76 on Google (67 search, 9 display) and 66 on LinkedIn. Most of its creatives are on Google.
How many Google ads is Grafana Labs running?
76 on Google (67 search, 9 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 4 years.
How many LinkedIn ads is Grafana Labs running?
66 distinct creatives, run as 200 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 20 ads.
How can I see Grafana Labs's ads myself?
Search Grafana Labs by name in each platform’s own public library, Google’s Ads Transparency Center and LinkedIn’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to Grafana Labs. Understory is not affiliated with Grafana Labs. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
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