LinkedInSingle Image AdOur score 7.3/10
Ad headline
Download the eBook
Pattern: Named customer as hero
Apptio ads
Apptio has 175 distinct ad creatives in our B2B ad libraries, 96 on Google (84 search, 12 display) and 79 on LinkedIn. Its longest running ad has been shown on Google for 5 years. 3 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Other B2B · apptio.com
175distinct creatives
2channels
5 yearslongest run
3top-rated ads
Where Apptio advertises
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Apptio's best ads across every channel
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 3 of Apptio's ads made the top-rated tier.
LinkedInCarousel AdOur score 6.2/10
Pattern: Product UI with real numbers
LinkedInSingle Image AdOur score 6.1/10
Ad headline
Download the eBook
Pattern: Product UI with real numbers
Apptio Google ads
84 search ads and 12 display ads that ran for a month or more, 92 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Apptio | Other B2B advertisers |
|---|---|---|
| Search text ad | 88% (84) | 89% |
| Display image ad | 13% (12) | 11% |
Apptio search ads
Ran for 60 monthsOur score 3.6/10
Search text adRan for 60 monthsOur score 4/10
Search text adRan for 56 monthsOur score 3.7/10
Search text adRan for 55 monthsOur score 4/10
Search text adRan for 55 monthsOur score 3.8/10
Search text adRan for 55 monthsOur score 3.6/10
Search text adRan for 51 monthsOur score 4/10
Search text adRan for 51 monthsOur score 3.5/10
Search text adApptio display ads
Ran for 11 monthsOur score 4.6/10
Display image adRan for 11 monthsOur score 4.5/10
Display image adRan for 11 monthsOur score 4.4/10
Display image adRan for 11 monthsOur score 4.3/10
Display image adRan for 11 monthsOur score 4.3/10
Display image adRan for 11 monthsOur score 4.2/10
Display image adRan for 11 monthsOur score 4.2/10
Display image adRan for 11 monthsOur score 4.1/10
Display image adSee the best B2B Google ads from every advertiser in the Google ad library.
Apptio LinkedIn ads
79 distinct creatives, run as 200 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Apptio reruns it. These are the creatives it reruns most.
| Type | Apptio |
|---|---|
| Single Image | 91% (72) |
| Document | 5% (4) |
| Carousel | 4% (3) |
| Type | Apptio |
|---|---|
| No offer (brand) | 84% (66) |
| Report or guide | 16% (13) |
Running as 20 adsOur score 4.6/10
Single ImageAd headline
A clear path to stronger IT Financial Management
Ad copy
Disconnected data, rising costs, and increased complexity slow IT teams down.
Running as 16 adsOur score 3.5/10
Single ImageAd headline
The Hidden Costs Behind Enterprise AI
Ad copy
Without infrastructure economics, AI cost models tell only part of the story. Learn what drives the full cost of AI:
Running as 10 adsOur score 3.8/10
DocumentAd copy
Generative AI costs are rising. Is your FinOps practice positioned to manage them strategically?
Running as 9 adsOur score 4.8/10
Single ImageAd headline
Build an Agentic AI Strategy Delivers ROI
Ad copy
Only 11% of leaders are prepared to scale AI agents. Discover how to control costs, govern risk, and maximize value.
Running as 9 adsOur score 4.6/10
DocumentAd copy
Most FinOps teams track Al costs, but only 13% optimize them-leaving most organizations open to variability and risk.
Running as 7 adsOur score 4.7/10
DocumentAd copy
Only 11% of leaders are prepared to scale AI agents. Discover how to control costs, govern risk, and maximize value
Running as 6 adsOur score 5.5/10
Single ImageAd headline
Take control of your IT costs with IBM Apptio
Ad copy
The ITFM leader that always has your back (for 1800 deployments and counting).
Running as 5 adsOur score 4.8/10
Single ImageAd headline
See how to mature your ITFM practice for the AI era
Ad copy
Mature ITFM practices help organizations optimize operating expenses and create capacity for AI investments.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
Apptio ads, answered
Where does Apptio advertise?
In the public ad libraries we track, Apptio runs ads on Google and LinkedIn, 175 distinct creatives in all, 96 on Google (84 search, 12 display) and 79 on LinkedIn. Most of its creatives are on Google.
How many Google ads is Apptio running?
96 on Google (84 search, 12 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 5 years.
How many LinkedIn ads is Apptio running?
79 distinct creatives, run as 200 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 20 ads.
How can I see Apptio's ads myself?
Search Apptio by name in each platform’s own public library, Google’s Ads Transparency Center and LinkedIn’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to Apptio. Understory is not affiliated with Apptio. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
More Other B2B advertisers
- Procore ads 169
- Wipfli ads 152
- OptiSigns ads 132
- Entertainment Partners ads 118
- Polar Analytics ads 115
- Front ads 114
- Triple Whale ads 114
- Boomi ads 111
- Red Points ads 106
- MuleSoft ads 105
- HeyGen ads 102
- Sikich ads 101
Or browse every B2B ad library.
Let's make ads like these for you
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.