LinkedInSingle Image AdRunning as 10 adsOur score 5.4/10
Ad headline
Put AI to work for your customers
ServiceNow ads
ServiceNow has 172 distinct ad creatives in our B2B ad libraries, 61 on Google (all search), 60 on LinkedIn and 51 on Meta. Its longest running ad has been shown on Google for 2 years. 3 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Enterprise IT & suites · servicenow.com
172distinct creatives
3channels
2 yearslongest run
3top-rated ads
Where ServiceNow advertises
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
ServiceNow's best ads across every channel
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 3 of ServiceNow's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.
LinkedInSingle Image AdRunning as 13 adsOur score 5.3/10
Ad headline
ServiceNow Named Leader in Forrester Conversational AI Wave
LinkedInSingle Image AdRunning as 14 adsOur score 5.2/10
Ad headline
Evaluating Employee Experience AI: A CHROs & CIOs Guide
LinkedInSingle Image AdRunning as 4 adsOur score 5/10
Ad headline
Gartner® Magic Quadrant™ for Digital Employee Experience Report
LinkedInDocument AdRunning as 4 adsOur score 4.9/10
MetaFlexible (several images)Ran for 26 daysOur score 4.8/10
MetaSingle imageOur score 4.7/10
Ad headline
World Forum puts AI in your hands. Join us 20 October in London.
MetaSingle imageRan for 26 daysOur score 4.6/10
Ad headline
Register by February 28 to save $200 on a full-conference pass.
MetaSingle imageRan for 30 daysOur score 4.6/10
Ad headline
Save your spot now to join us at Knowledge: May 5–7 in Las Vegas.
ServiceNow Google ads
61 search ads and 0 display ads that ran for a month or more, 54 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | ServiceNow | Enterprise IT & suites advertisers |
|---|---|---|
| Search text ad | 100% (61) | 95% |
ServiceNow search ads
Ran for 26 monthsOur score 3.5/10
Search text adRan for 17 monthsOur score 3.2/10
Search text adRan for 16 monthsOur score 3.6/10
Search text adRan for 14 monthsOur score 3.8/10
Search text adRan for 14 monthsOur score 3.6/10
Search text adRan for 13 monthsOur score 2.5/10
Search text adRan for 12 monthsOur score 3.9/10
Search text adRan for 12 monthsOur score 4.1/10
Search text adSee the best B2B Google ads from every advertiser in the Google ad library.
ServiceNow LinkedIn ads
60 distinct creatives, run as 167 separate ads, 5 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often ServiceNow reruns it. These are the creatives it reruns most.
| Type | ServiceNow | Enterprise IT & suites advertisers |
|---|---|---|
| Single Image | 57% (34) | 62% |
| Video | 30% (18) | 18% |
| Message | 8% (5) | 10% |
| Document | 5% (3) | 9% |
| Type | ServiceNow | Enterprise IT & suites advertisers |
|---|---|---|
| No offer (brand) | 90% (54) | 75% |
| Report or guide | 3% (2) | 13% |
| Free trial | 3% (2) | 0% |
| Webinar or event | 3% (2) | 5% |
Running as 14 adsOur score 5.2/10
Single ImageAd headline
Evaluating Employee Experience AI: A CHROs & CIOs Guide
Running as 13 adsOur score 5.3/10
Single ImageAd headline
ServiceNow Named Leader in Forrester Conversational AI Wave
Ad copy
A Leader in Forrester's Q3 2026 Wave.
Running as 10 adsOur score 5.4/10
Single ImageAd headline
Put AI to work for your customers
Ad copy
Lenovo cut case resolution time by 35% with AI agents handling the grind. Your customers deserve faster service.
Running as 8 adsOur score 4.4/10
DocumentRunning as 4 adsOur score 5/10
Single ImageAd headline
Gartner® Magic Quadrant™ for Digital Employee Experience Report
Ad copy
Read all about it: ServiceNow landed in the Visionary quadrant. Recognized by Gartner®.
Running as 4 adsOur score 4.9/10
Document
Running as 4 adsOur score 4.9/10
Single ImageAd headline
EX AI Maturity Index: Closing the Gap Between AI & Execution
Ad copy
ServiceNow's third annual EX AI Maturity Index reveals how organizations turn AI into execution.
Running as 4 adsOur score 4.6/10
Single ImageAd headline
World Forum puts AI in your hands. Join us 2 December in Paris.
Ad copy
One complimentary day. One incredible lineup of sessions, innovations, and experts.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
ServiceNow Meta ads
51 distinct creatives, 0 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
| Type | ServiceNow | Enterprise IT & suites advertisers |
|---|---|---|
| Single image | 86% (44) | 55% |
| Video | 12% (6) | 29% |
| Flexible (several images) | 2% (1) | 12% |
| Type | ServiceNow | Enterprise IT & suites advertisers |
|---|---|---|
| No offer (brand) | 67% (34) | 75% |
| Webinar or event | 20% (10) | 10% |
| Free trial | 10% (5) | 4% |
| Report or guide | 4% (2) | 11% |
Ran for 3 monthsOur score 3.7/10
Single imageAd headline
Start learning for free at ServiceNow University
Ad copy
Susan unlocked new opportunities by tapping into the ServiceNow platform. It starts with learning—and you can start free. Your next career move begins here.
Ran for 3 monthsOur score 3.3/10
Single imageAd headline
A platform full of possibilities
Ad copy
Susan led by example—now her son’s following in tech. She saw a platform full of possibilities and carved her own path. Now her son is building his future with ServiceNow. Ready to begin yours?
Ran for 3 monthsOur score 3/10
Single imageAd headline
From creative work to ServiceNow
Ad copy
From a creative job to a tech career, her passion for learning led her to ServiceNow. Put AI to work for your career.
Ran for 3 monthsOur score 2/10
Single imageAd headline
Family inspiration: From construction to ServiceNow
Ad copy
He took the leap to tech for his family—finding more than just a job. Explore now.
Watch on Meta ↗Ran for 3 monthsOur score 4.5/10
VideoAd headline
No experience? No problem
Ad copy
Whether you're new to tech or switching fields, ServiceNow University welcomes all learners—no degree required.
Watch on Meta ↗Ran for 3 monthsOur score 3.5/10
VideoAd headline
Meet Professor Idris
Ad copy
Providing answers to your biggest questions on ServiceNow University.
Ran for 3 monthsOur score 1.2/10
VideoAd headline
From stage to platform
Ran for 2 monthsOur score 1.1/10
VideoAd headline
From village to ServiceNow
See the best B2B Meta ads from every advertiser in the Meta ad library.
ServiceNow ads, answered
Where does ServiceNow advertise?
In the public ad libraries we track, ServiceNow runs ads on Google, LinkedIn and Meta, 172 distinct creatives in all, 61 on Google (all search), 60 on LinkedIn and 51 on Meta. Most of its creatives are on Google.
How many Google ads is ServiceNow running?
61 on Google (all search), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 2 years.
How many LinkedIn ads is ServiceNow running?
60 distinct creatives, run as 167 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 14 ads.
How many Meta ads is ServiceNow running?
51 distinct creatives in Meta’s Ad Library. Longest shown for 3 months.
How can I see ServiceNow's ads myself?
Search ServiceNow by name in each platform’s own public library, Google’s Ads Transparency Center, LinkedIn’s Ad Library and Meta’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to ServiceNow. Understory is not affiliated with ServiceNow. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
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