
Pattern: Named customer as hero
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HCLTech has 117 distinct ad creatives in our B2B ad libraries, 56 on Google (45 search, 11 display), 52 on Meta and 9 on LinkedIn. Its longest running ad has been shown on Google for 8 months. 2 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Enterprise IT & suites · hcltech.com
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 2 of HCLTech's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.

Pattern: Named customer as hero

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Pattern: Named customer as hero

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Break the Cycle with HCLTech’s AI-led Op
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Banking transformation at scale

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Download the case study


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Scale Without Limits
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Plan your next MES move
45 search ads and 11 display ads that ran for a month or more, 13 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | HCLTech | Enterprise IT & suites advertisers |
|---|---|---|
| Search text ad | 80% (45) | 95% |
| Display image ad | 20% (11) | 5% |
See the best B2B Google ads from every advertiser in the Google ad library.
52 distinct creatives, 0 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
| Type | HCLTech | Enterprise IT & suites advertisers |
|---|---|---|
| Video | 50% (26) | 29% |
| Single image | 31% (16) | 55% |
| Carousel | 10% (5) | 4% |
| Flexible (several images) | 10% (5) | 12% |
| Type | HCLTech | Enterprise IT & suites advertisers |
|---|---|---|
| No offer (brand) | 81% (42) | 75% |
| Report or guide | 13% (7) | 11% |
| Webinar or event | 6% (3) | 10% |

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93.8% employee satisfaction achieved
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dsm-firmenich reimagined IT with providers such as HCLTech—boosting employee satisfaction to 93.8%.

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Pega modernization journey with HCLTech
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Achmea builds a sustainable digital future with HCLTech

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Digital transformation at scale
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We’re expanding our digital transformation partnership with Aurobay Technologies to accelerate global growth and elevate manufacturing excellence in the automotive sector. The partnership integrates SAP-led digital initiatives with HCLTech AI Force to unlock: 🔹 Smarter, more efficient automotive manufacturing 🔹 Enhanced operational resilience 🔹 Streamlined engineering and core business functions 🔹 Scalable, future-ready digital capabilities

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HCLTech
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You didn’t hear it from us. You’re hearing from those who matter most: our clients.

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HCLTech
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We believe this recognition highlights the consistency of our delivery and industry leadership across a broad spectrum of technology areas — and the relationships we’ve built along the way.

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HCLTech
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We believe it reflects what matters most: consistent results, trusted partnerships and impactful outcomes that scale.

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Learn more
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75% faster incident response. 93.8% employee satisfaction. 18% revenue growth.

See the best B2B Meta ads from every advertiser in the Meta ad library.
9 distinct creatives, run as 27 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often HCLTech reruns it. These are the creatives it reruns most.
| Type | HCLTech | Enterprise IT & suites advertisers |
|---|---|---|
| Single Image | 67% (6) | 62% |
| Document | 33% (3) | 9% |
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AI visibility that pays back, from Day 1
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Intelligence that Optimizes Every Technology Investment
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HCLTech eSIM Solutions helps travelers
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Explore how HCLTech eSIM Management Solutions simplify roaming for travelers worldwide
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Plan your next MES move
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SAP ME End-of-Life Is Near. Is Your Manufacturing Ready?
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Banking transformation at scale
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Modern banking operations demand more than efficiency.
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Our investment in Sarvam brings together frontier AI research and HCLTech's global presence.
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Application excellence at scale
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Managing complex application landscapes requires more than keeping systems running.
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As financial services moves toward greater autonomy, the role of human judgment is changing, not disappearing.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
In the public ad libraries we track, HCLTech runs ads on Google, Meta and LinkedIn, 117 distinct creatives in all, 56 on Google (45 search, 11 display), 52 on Meta and 9 on LinkedIn. Most of its creatives are on Google.
56 on Google (45 search, 11 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 8 months.
52 distinct creatives in Meta’s Ad Library. Longest shown for 3 months.
9 distinct creatives, run as 27 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 9 ads.
Search HCLTech by name in each platform’s own public library, Google’s Ads Transparency Center, Meta’s Ad Library and LinkedIn’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to HCLTech. Understory is not affiliated with HCLTech. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
Or browse every B2B ad library.
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.