Perplexity ads

Perplexity has 143 distinct ad creatives in our B2B ad libraries, 64 on LinkedIn, 48 on Google (44 search, 4 display), 29 on Meta and 2 on X. Its longest running ad has been shown on Meta for 6 months. 6 of its ads scored 6 or higher out of 10 for B2B fit and craft.

AI & GPU cloud · perplexity.ai

143distinct creatives

4channels

6 monthslongest run

6top-rated ads

Where Perplexity advertises

Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.

Channel	Creatives	Most used format	Public signal
LinkedIn	64	Message (53%)	Its most rerun creative runs as 11 ads
Google	48	Search text ad (92%)	Longest shown for 6 months
Meta	29	Video (69%)	Longest shown for 6 months
X	2	Carousel (50%)	1,156,520 impressions in the EU

Perplexity's best ads across every channel

Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 6 of Perplexity's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.

Perplexity LinkedIn ad: See Perplexity Enterprise in action.

LinkedInSingle Image AdOur score 6.6/10

Ad headline

See Perplexity Enterprise in action.

Pattern: Typographic sting

Perplexity LinkedIn ad: See how ops teams save hours with Perplexity

LinkedInSingle Image AdOur score 6.6/10

Ad headline

See how ops teams save hours with Perplexity

Pattern: Named customer as hero

LinkedInSingle Image AdRunning as 2 adsOur score 6.3/10

Pattern: Typographic sting

LinkedInDocument AdRunning as 2 adsOur score 6.2/10

Pattern: Report made physical

LinkedInDocument AdRunning as 4 adsOur score 5.8/10

Watch on Meta ↗

MetaVideoRan for 3 monthsOur score 5/10

MetaSingle imageRan for 2 monthsOur score 4.6/10

Ad headline

Scale your DTC brand with AI

GoogleDisplay image adRan for 2 monthsOur score 4.6/10

GoogleDisplay image adRan for 58 daysOur score 4.5/10

Perplexity LinkedIn ads

64 distinct creatives, run as 150 separate ads, 34 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Perplexity reruns it. These are the creatives it reruns most.

Ad formats
Type	Perplexity	AI & GPU cloud advertisers
Message	53% (34)	9%
Single Image	31% (20)	61%
Document	16% (10)	6%

Offers
Type	Perplexity	AI & GPU cloud advertisers
No offer (brand)	83% (53)	81%
Demo	13% (8)	2%
Report or guide	5% (3)	6%

Running as 11 adsOur score 5.5/10

Single Image

Ad headline

See Perplexity Enterprise in action.

Ad copy

Standardizing on one approved model is the safe move, until it isn't.

Perplexity LinkedIn ad: See how IT leaders govern AI with Perplexity

Running as 10 adsOur score 5.5/10

Single Image

Ad headline

See how IT leaders govern AI with Perplexity

Ad copy

Standardizing on one approved model is the safe move, until it isn't.

Perplexity LinkedIn ad: Only 23% of organizations have scaled AI. See the 7 practices behind Perplexity deployments hitting 80%+ adoption.

Running as 10 adsOur score 5.5/10

Document

Ad copy

Only 23% of organizations have scaled AI. See the 7 practices behind Perplexity deployments hitting 80%+ adoption.

LinkedIn message adKate MurphySponsored · PerplexityHi {first name}! As %JOBTITLE% at %COMPANYNAME%, standardizing on one approved AI model is the safe move. But models are specializing fast, and one model means mediocre output for half your teams. I'd love to show you how AI leaders give every team the right model through one deployment and one admin console with Perplexity Enterprise. Have 15 minutes to check it out? After, I'll send your team free $5,000 access codes for Perplexity so they can test it too.

Running as 7 ads

Message · from Kate Murphy

LinkedIn message adKate MurphySponsored · PerplexityHey {first name}, I’m on the commercial legal team here at Perplexity. We just released our legal product and it's been a huge help for the teams we work with at Latham and Gunderson. Would you be interested?

Running as 7 ads

Message · from Kate Murphy

Perplexity LinkedIn ad: See how legal teams run cited research

Running as 4 adsOur score 5.7/10

Single Image

Ad headline

See how legal teams run cited research

Ad copy

Research shouldn't need a second pass. Perplexity cites every source, with every answer.

LinkedIn message adKate MurphySponsored · PerplexityHi {first name}! As %JOBTITLE% at %COMPANYNAME%, the hard part of enterprise AI is not access, it is adoption your teams actually sustain. I'd love to show you how companies like Ramp made their teams 47% more productive with Perplexity, with every frontier model governed in one place. Have 15 minutes to check it out? After, I'll send your team free $1,000 access codes for Perplexity so they can test it too.

Running as 4 ads

Message · from Kate Murphy

LinkedIn message adKate MurphySponsored · PerplexityHi {first name}! As %JOBTITLE% at %COMPANYNAME%, you know every firm works from the same public sources. The edge is how fast you turn them into a defensible answer. I'd love to show you how consulting teams use Perplexity to turn a week of background research into one cited brief on day one. Have 15 minutes to see it live? Afterwards, I'll send your team Max codes with $5,000 in Perplexity credits each to test it.

Running as 3 ads

Message · from Kate Murphy

See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.

Perplexity Google ads

44 search ads and 4 display ads that ran for a month or more, 11 of them for three months or more. Below are the ones Google has shown longest, search and display apart.

Ad formats
Type	Perplexity	AI & GPU cloud advertisers
Search text ad	92% (44)	82%
Display image ad	8% (4)	18%

Perplexity search ads

Ran for 6 monthsOur score 2.5/10

Search text ad

Ran for 6 monthsOur score 3/10

Search text ad

Ran for 5 monthsOur score 2.2/10

Search text ad

Ran for 5 monthsOur score 3.1/10

Search text ad

Ran for 5 monthsOur score 2.6/10

Search text ad

Ran for 5 monthsOur score 2.7/10

Search text ad

Ran for 5 monthsOur score 2.4/10

Search text ad

Ran for 5 monthsOur score 2.6/10

Search text ad

Perplexity display ads

Ran for 3 monthsOur score 4.2/10

Display image ad

Ran for 2 monthsOur score 4.6/10

Display image ad

Ran for 58 daysOur score 4.5/10

Display image ad

Ran for 58 daysOur score 3.1/10

Display image ad

See the best B2B Google ads from every advertiser in the Google ad library.

Perplexity Meta ads

29 distinct creatives, 1 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.

Ad formats
Type	Perplexity	AI & GPU cloud advertisers
Video	69% (20)	20%
Single image	21% (6)	35%
Flexible (several images)	7% (2)	43%
Carousel	3% (1)	2%

Offers
Type	Perplexity	AI & GPU cloud advertisers
No offer (brand)	90% (26)	79%
Free trial	7% (2)	6%
Calculator or tool	3% (1)	0%

Perplexity Meta ad: Introducing Computer

Watch on Meta ↗

Ran for 6 monthsOur score 2.5/10

Video

Ad headline

Introducing Computer

Ad copy

Chat gives you answers. Agents can run a task. Computer executes entire workflows from start to finish — research, build, deploy — all from a single prompt. 19 specialized AI models working in parallel 400+ connected apps

Perplexity Meta ad: Perplexity just reinvented the computer, with Computer. Think of it like OpenClaw without the security vulnerabilities. To me this is the closest thing we have to Jarvis for the average consumer. The magic of Computer is the multi-model orchestration. Meaning, when you give it a high-level task, this beast breaks it down into multiple sub-tasks to run in parallel, tapping into 19+ frontier models to automatically assign the right one to each sub-task. Combined with thousands of app connections, @perplexity Computer is capable of end-to-end execution across the entire context of your work.

Watch on Meta ↗

Ran for 3 monthsOur score 5/10

Video

Ad copy

Perplexity just reinvented the computer, with Computer. Think of it like OpenClaw without the security vulnerabilities. To me this is the closest thing we have to Jarvis for the average consumer. The magic of Computer is the multi-model orchestration. Meaning, when you give it a high-level task, this beast breaks it down into multiple sub-tasks to run in parallel, tapping into 19+ frontier models to automatically assign the right one to each sub-task. Combined with thousands of app connections, @perplexity Computer is capable of end-to-end execution across the entire context of your work.

Ran for 2 monthsOur score 4.6/10

Single image

Ad headline

Scale your DTC brand with AI

Ad copy

Why run your entire DTC operation through one AI model? Perplexity Computer puts 15+ leading models behind specialized agents built for different jobs.

Perplexity Meta ad: Try Computer for free

Watch on Meta ↗

Ran for 2 monthsOur score 2.8/10

Video

Ad headline

Try Computer for free

Ad copy

Computer is a teammate you delegate to, not a chatbot you prompt. It runs agents across GPT, Claude, Gemini, and more — it plugs into your stack and does the work.

Perplexity Meta ad: Unlimited and Cited.

Watch on Meta ↗

Ran for 2 monthsOur score 3.9/10

Video

Ad headline

Unlimited and Cited.

Ad copy

Unlimited cited answers. No spam—just truth, with real sources.

Ran for 2 monthsOur score 2.9/10

Flexible (several images)

Ran for 2 monthsOur score 2.3/10

Flexible (several images)

Perplexity Meta ad: Mood board to millions with @perplexity Computer. Comment ‘COMPUTER’ and I’ll send you the free trial #PerplexityPartner

Watch on Meta ↗

Ran for 2 monthsOur score 2.3/10

Video

Ad copy

Mood board to millions with @perplexity Computer. Comment ‘COMPUTER’ and I’ll send you the free trial #PerplexityPartner

See the best B2B Meta ads from every advertiser in the Meta ad library.

Perplexity X ads

2 distinct creatives, seen 1,156,520 times in the EU, where X publishes reach. These are the most seen.

Perplexity X ad: Explore the CR7 Experience only on Perplexity.

Watch on X ↗

Seen 768K timesOur score 2.2/10

Video

Ad headline

Explore the CR7 Experience only on Perplexity.

Ad copy

Greatness begins with a question.

Perplexity X ad: Each step on the path to 1000.

Seen 389K timesOur score 2.3/10

Carousel

Ad headline

Each step on the path to 1000.

Ad copy

Explore the CR7 Perplexity Experience

See the best B2B X ads from every advertiser in the X ad library.

Perplexity ads, answered

Where does Perplexity advertise?

In the public ad libraries we track, Perplexity runs ads on LinkedIn, Google, Meta and X, 143 distinct creatives in all, 64 on LinkedIn, 48 on Google (44 search, 4 display), 29 on Meta and 2 on X. Most of its creatives are on LinkedIn.

How many LinkedIn ads is Perplexity running?

64 distinct creatives, run as 150 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 11 ads.

How many Google ads is Perplexity running?

48 on Google (44 search, 4 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 6 months.

How many Meta ads is Perplexity running?

29 distinct creatives in Meta’s Ad Library. Longest shown for 6 months.

How many X ads is Perplexity running?

2 distinct creatives in X’s ad repository. 1,156,520 impressions in the EU.

How can I see Perplexity's ads myself?

Search Perplexity by name in each platform’s own public library, LinkedIn’s Ad Library, Google’s Ads Transparency Center, Meta’s Ad Library and X’s ad repository. Every ad on this page links to its entry there.

Every ad belongs to Perplexity. Understory is not affiliated with Perplexity. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.

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