MetaSingle imageRan for 45 daysOur score 7/10
Ad headline
Solve Constructability
Pattern: Named customer as hero
Bentley Systems ads
Bentley Systems has 134 distinct ad creatives in our B2B ad libraries, 75 on Google (66 search, 9 display), 38 on Meta and 21 on LinkedIn. Its longest running ad has been shown on Google for 10 months. 3 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Hardware & industrial · bentley.com
134distinct creatives
3channels
10 monthslongest run
3top-rated ads
Where Bentley Systems advertises
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Bentley Systems's best ads across every channel
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 3 of Bentley Systems's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.
LinkedInSingle Image AdRunning as 2 adsOur score 6.9/10
Ad headline
Free Case Study
Pattern: Named customer as hero
LinkedInSingle Image AdRunning as 2 adsOur score 6.6/10
Ad headline
PLAXIS simulations highlight hidden dangers to save millions in costly rework.
MetaSingle imageRan for 30 daysOur score 5.9/10
Ad headline
Keep your project on track
LinkedInSingle Image AdRunning as 2 adsOur score 5.8/10
Ad headline
Tiefgründungen in PLAXIS 3D optimieren
LinkedInSingle Image AdRunning as 8 adsOur score 5.5/10
Ad headline
Save 20% on PLAXIS® this week
MetaFlexible (several images)Our score 5.5/10
MetaFlexible (several images)Our score 5.5/10
MetaSingle imageOur score 5.3/10
Ad headline
Webinar: Leapfrog Works for PLAXIS 2D users
Bentley Systems Google ads
66 search ads and 9 display ads that ran for a month or more, 70 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Bentley Systems | Hardware & industrial advertisers |
|---|---|---|
| Search text ad | 88% (66) | 90% |
| Display image ad | 12% (9) | 9% |
Bentley Systems search ads
Ran for 10 monthsOur score 3.4/10
Search text adRan for 10 monthsOur score 3.7/10
Search text adRan for 10 monthsOur score 3.1/10
Search text adRan for 10 monthsOur score 3.8/10
Search text adRan for 10 monthsOur score 3.8/10
Search text adRan for 10 monthsOur score 3.1/10
Search text adRan for 10 monthsOur score 4.3/10
Search text adRan for 10 monthsOur score 4.5/10
Search text adBentley Systems display ads
Ran for 9 monthsOur score 4.9/10
Display image adRan for 9 monthsOur score 4.8/10
Display image adRan for 9 monthsOur score 4.5/10
Display image adRan for 3 monthsOur score 4.1/10
Display image adRan for 3 monthsOur score 3.7/10
Display image adRan for 2 monthsOur score 4.8/10
Display image adRan for 2 monthsOur score 4.7/10
Display image adRan for 2 monthsOur score 4.5/10
Display image adSee the best B2B Google ads from every advertiser in the Google ad library.
Bentley Systems Meta ads
38 distinct creatives, 11 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
| Type | Bentley Systems | Hardware & industrial advertisers |
|---|---|---|
| Flexible (several images) | 63% (24) | 41% |
| Single image | 37% (14) | 33% |
| Type | Bentley Systems | Hardware & industrial advertisers |
|---|---|---|
| No offer (brand) | 97% (37) | 94% |
| Webinar or event | 3% (1) | 5% |
Ran for 6 monthsOur score 4.3/10
Flexible (several images)Ad headline
Buy STAAD Today
Ran for 4 monthsOur score 4.2/10
Flexible (several images)Ad headline
Manage Collaboration On Documents & Insights
Ad copy
Combine data and workflows together in one place to deliver quality designs faster.
Ran for 4 monthsOur score 5/10
Single imageAd headline
Automate Your Workflows
Ad copy
Predict the behavior of offshore structures, automate workflows, and ensure compliance with offshore design codes
Ran for 4 monthsOur score 3.5/10
Flexible (several images)Ad headline
Purchase STAAD
Ad copy
Perform comprehensive analysis and design for any structure with STAAD.
Ran for 4 monthsOur score 4.7/10
Flexible (several images)
Ran for 3 monthsOur score 4.5/10
Flexible (several images)
Ran for 3 monthsOur score 4.3/10
Flexible (several images)
Ran for 3 monthsOur score 3.9/10
Flexible (several images)See the best B2B Meta ads from every advertiser in the Meta ad library.
Bentley Systems LinkedIn ads
21 distinct creatives, run as 120 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Bentley Systems reruns it. These are the creatives it reruns most.
| Type | Bentley Systems | Hardware & industrial advertisers |
|---|---|---|
| Single Image | 100% (21) | 49% |
| Type | Bentley Systems | Hardware & industrial advertisers |
|---|---|---|
| No offer (brand) | 76% (16) | 76% |
| Webinar or event | 14% (3) | 8% |
| Report or guide | 10% (2) | 4% |
Running as 16 adsOur score 5/10
Single ImageAd headline
Save 20% on ProjectWise® this week
Running as 9 adsOur score 4.5/10
Single ImageAd headline
20% off GeoStudio ends Friday.
Ad copy
GeoStudio is 20% off. Deal ends this Friday. Don't miss it. Shop now.
Running as 8 adsOur score 4.7/10
Single ImageAd headline
Help the Next Team Get It Right
Ad copy
Someone out there is working to solve the problem you already solved.
Running as 8 adsOur score 4.6/10
Single ImageAd headline
Share Your knowledge at Bentley Tech Summit 2027
Ad copy
If you're one of the people behind the world's infrastructure, Bentley Tech Summit 2027 is the place for you
Running as 4 adsOur score 4.4/10
Single ImageAd headline
Submissions Close October 30. Share Your Story.
Ad copy
The people behind the world's infrastructure are gathering in Toronto this April.
Running as 3 adsOur score 4.3/10
Single ImageAd copy
The best way to understand new technology is to experience it.
Running as 2 adsOur score 6.9/10
Single ImageAd headline
Free Case Study
Running as 2 adsOur score 6.6/10
Single ImageAd headline
PLAXIS simulations highlight hidden dangers to save millions in costly rework.
Ad copy
Read this free case study
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
Bentley Systems ads, answered
Where does Bentley Systems advertise?
In the public ad libraries we track, Bentley Systems runs ads on Google, Meta and LinkedIn, 134 distinct creatives in all, 75 on Google (66 search, 9 display), 38 on Meta and 21 on LinkedIn. Most of its creatives are on Google.
How many Google ads is Bentley Systems running?
75 on Google (66 search, 9 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 10 months.
How many Meta ads is Bentley Systems running?
38 distinct creatives in Meta’s Ad Library. Longest shown for 6 months.
How many LinkedIn ads is Bentley Systems running?
21 distinct creatives, run as 120 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 16 ads.
How can I see Bentley Systems's ads myself?
Search Bentley Systems by name in each platform’s own public library, Google’s Ads Transparency Center, Meta’s Ad Library and LinkedIn’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to Bentley Systems. Understory is not affiliated with Bentley Systems. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
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