LinkedInSingle Image AdRunning as 2 adsOur score 6.2/10
Ad headline
Read the case study
Pattern: Named customer as hero
Anthropic ads
Anthropic has 70 distinct ad creatives in our B2B ad libraries, 36 on Meta and 34 on LinkedIn. Its longest running ad has been shown on Meta for 3 months. 3 of its ads scored 6 or higher out of 10 for B2B fit and craft.
AI & GPU cloud · anthropic.com
70distinct creatives
2channels
3 monthslongest run
3top-rated ads
Where Anthropic advertises
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Anthropic's best ads across every channel
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 3 of Anthropic's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.
LinkedInSingle Image AdOur score 6.2/10
Ad headline
Learn more about Anthropic's Claude in Amazon Bedrock
Pattern: Named customer as hero
LinkedInSingle Image AdOur score 6/10
Ad headline
Get started
LinkedInSingle Image AdRunning as 4 adsOur score 5.5/10
Ad headline
Start building
MetaFlexible (several images)Ran for 56 daysOur score 5.5/10
MetaFlexible (several images)Ran for 56 daysOur score 5.4/10
MetaFlexible (several images)Ran for 52 daysOur score 5.3/10
MetaFlexible (several images)Ran for 56 daysOur score 5.3/10
MetaFlexible (several images)Ran for 56 daysOur score 5.3/10
Anthropic Meta ads
36 distinct creatives, 0 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
| Type | Anthropic | AI & GPU cloud advertisers |
|---|---|---|
| Flexible (several images) | 72% (26) | 43% |
| Video | 19% (7) | 20% |
| Single image | 6% (2) | 35% |
| Carousel | 3% (1) | 2% |
| Type | Anthropic | AI & GPU cloud advertisers |
|---|---|---|
| No offer (brand) | 97% (35) | 79% |
| Free trial | 3% (1) | 6% |
Ran for 3 monthsOur score 5.1/10
Flexible (several images)
Ran for 2 monthsOur score 4.3/10
Flexible (several images)
Ran for 2 monthsOur score 2.8/10
Flexible (several images)
Ran for 2 monthsOur score 4.8/10
Flexible (several images)
Watch on Meta ↗Ran for 59 daysOur score 3.2/10
VideoAd copy
Claude: for people who want to think more not less @claudeai #claudepartner directed by me colored by: @aaronsfilm scored by: @justinjjuan
Ran for 56 daysOur score 5.5/10
Flexible (several images)Ran for 56 daysOur score 5.4/10
Flexible (several images)Ran for 56 daysOur score 5.3/10
Flexible (several images)See the best B2B Meta ads from every advertiser in the Meta ad library.
Anthropic LinkedIn ads
34 distinct creatives, run as 139 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Anthropic reruns it. These are the creatives it reruns most.
| Type | Anthropic | AI & GPU cloud advertisers |
|---|---|---|
| Single Image | 79% (27) | 61% |
| Video | 12% (4) | 22% |
| Document | 9% (3) | 6% |
| Type | Anthropic | AI & GPU cloud advertisers |
|---|---|---|
| No offer (brand) | 88% (30) | 81% |
| Calculator or tool | 6% (2) | 1% |
| Report or guide | 3% (1) | 6% |
| Webinar or event | 3% (1) | 10% |
Watch on LinkedIn ↗Running as 24 adsOur score 4.5/10
VideoAd headline
Tag Claude in and keep up the momentum
Ad copy
@Claude works in your team’s Slack.
Watch on LinkedIn ↗Running as 24 adsOur score 4.2/10
VideoAd headline
Tag Claude in where your team already works
Ad copy
Introducing @Claude, a new way for your engineering team to debug, build, and draft PRs, right in Slack.
Watch on LinkedIn ↗Running as 20 adsOur score 2.1/10
VideoAd headline
Built for your most ambitious work
Ad copy
Introducing Claude Fable 5, our most advanced model for coding, research, and complex work.
Running as 12 adsOur score 3.8/10
Single ImageAd headline
Register now.
Ad copy
AI could unlock the greatest era of scientific discovery.
Running as 4 adsOur score 5.5/10
Single ImageAd headline
Start building
Ad copy
Claude is now available natively in Microsoft Foundry No new infrastructure to stand up.
Running as 3 adsOur score 5.3/10
Single ImageAd headline
How SoFlo Solar runs their business with help from Claude
Running as 3 adsOur score 5.2/10
Single ImageAd headline
How a small lab is giving more patients next-day answers
Running as 3 adsOur score 4.8/10
Single ImageAd headline
Claim the credit
Ad copy
Every developer you bring onto Claude Code and Cowork starts with $1,000 per seat.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
Anthropic ads, answered
Where does Anthropic advertise?
In the public ad libraries we track, Anthropic runs ads on Meta and LinkedIn, 70 distinct creatives in all, 36 on Meta and 34 on LinkedIn. Most of its creatives are on Meta.
How many Meta ads is Anthropic running?
36 distinct creatives in Meta’s Ad Library. Longest shown for 3 months.
How many LinkedIn ads is Anthropic running?
34 distinct creatives, run as 139 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 24 ads.
How can I see Anthropic's ads myself?
Search Anthropic by name in each platform’s own public library, Meta’s Ad Library and LinkedIn’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to Anthropic. Understory is not affiliated with Anthropic. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
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Let's make ads like these for you
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