Watched most of your video ad
An ICP person watches most of a video ad or a promoted founder video.
Watching most of a video is attention you cannot fake. Viewers who finish are far more likely to recognize you when your message lands.
- Strength
- Early
- Act within
- Within 2 weeks
- Best for
- Companies running video on LinkedIn or Meta
How we detect it
Runs on LinkedIn Ads, Meta Ads, and Fibbler.
- Build audiences of people who watched past a set share of the video.
- Map them to accounts and roles.
What it triggers
An opening line, to show the angle. It never goes out as written.
Teams usually ask one question after the walkthrough, how long it takes to go live. About 4 weeks, here is why.
- Ad audience: Move viewers to a demo or case study retargeting ad.
- LinkedIn outreach: Reach the buying titles at viewer accounts.
Where it goes wrong
- Retargeting people who watched three seconds.
Stack it with
A second signal on the same account moves it up.
Ad engagement from a target account
People at a target account see, click, or engage with your LinkedIn ads.
Website visitor identified
A person or company from your ICP visits your website and is identified by a visitor identification tool.
50 of 282 influenced accounts booked a meeting (18%)Moving Hyperbound’s retargeting to video brought cost per acquisition to $12, against $55 to $75 for static demo-request ads.Read the case study More ad engagement signals
Every ad engagement signalOpened a lead form, did not submit
Someone opens your LinkedIn or Meta lead form and closes it without submitting.
Searching for the problem you solve
People search for the keywords that describe your problem, matched to their job title and company before they ever reach a sales cycle.
Topic surge in third-party intent
An account’s research on a topic spikes across publisher networks, measured by third-party intent data.
FAQs about this signal
An ICP person watches most of a video ad or a promoted founder video. Watching most of a video is attention you cannot fake. Viewers who finish are far more likely to recognize you when your message lands.
Build audiences of people who watched past a set share of the video. Map them to accounts and roles. Understory Agency runs it on LinkedIn Ads, Meta Ads, and Fibbler.
The window to act is within 2 weeks. Understory Agency routes it to ad audience and linkedin outreach. Move viewers to a demo or case study retargeting ad. Reach the buying titles at viewer accounts.
It works best for companies running video on LinkedIn or Meta. It is strongest alongside “Ad engagement from a target account” and “Website visitor identified”.
Or let us run it for you
Understory Agency's GTM engineers build the detection in Clay, wire it to the play that fits, and sync every touch to your CRM. Tell us who you sell to, and we'll show you where we would start.