Opened a lead form, did not submit
Someone opens your LinkedIn or Meta lead form and closes it without submitting.
Opening the form shows real interest in the offer. Something about the timing or the ask stopped them.
- Strength
- Good
- Act within
- Within a few days
- Best for
- Companies running lead gen forms
How we detect it
Runs on LinkedIn Ads and Meta Ads.
- Build a retargeting audience of form openers who did not submit.
What it triggers
An opening line, to show the angle. It never goes out as written.
Not ready for a call? Here is the playbook on its own.
- Ad audience: Retarget with a lighter offer, such as a guide.
Where it goes wrong
- Retargeting with the same heavy ask.
Stack it with
A second signal on the same account moves it up.
Ad engagement from a target account
People at a target account see, click, or engage with your LinkedIn ads.
Watched most of your video ad
An ICP person watches most of a video ad or a promoted founder video.
More ad engagement signals
Every ad engagement signalSearching for the problem you solve
People search for the keywords that describe your problem, matched to their job title and company before they ever reach a sales cycle.
Topic surge in third-party intent
An account’s research on a topic spikes across publisher networks, measured by third-party intent data.
Started advertising on a new channel
A company runs ads on a channel for the first time, such as LinkedIn, Reddit, YouTube, or connected TV.
FAQs about this signal
Someone opens your LinkedIn or Meta lead form and closes it without submitting. Opening the form shows real interest in the offer. Something about the timing or the ask stopped them.
Build a retargeting audience of form openers who did not submit. Understory Agency runs it on LinkedIn Ads and Meta Ads.
The window to act is within a few days. Understory Agency routes it to ad audience. Retarget with a lighter offer, such as a guide.
It works best for companies running lead gen forms. It is strongest alongside “Ad engagement from a target account” and “Watched most of your video ad”.
Or let us run it for you
Understory Agency's GTM engineers build the detection in Clay, wire it to the play that fits, and sync every touch to your CRM. Tell us who you sell to, and we'll show you where we would start.