Lookalike of your best customers
An account that matches the traits of your closed-won customers, modeled from your own deals.
Your best customers are the best predictor of your next ones. Modeling from closed-won and closed-lost deals finds accounts that look like wins before they show any other signal.
- Strength
- Early
- Act within
- Ongoing
- Best for
- Companies with enough closed-won deals to model
How we detect it
Runs on Clay, HubSpot or Salesforce, and Claude Code.
- Model the traits that separate closed-won from closed-lost.
- Find accounts that share them, and rank by similarity.
What it triggers
An opening line, to show the angle. It never goes out as written.
You look a lot like three of our best clients, same stage, same buyer, same stack. Here is what we did for the closest one.
- Ad audience: Warm the lookalike list with proof from the customers they resemble.
- Email: Lead with the customer they look most like.
Where it goes wrong
- Modeling from all customers. Use the ones you would clone.
Stack it with
A second signal on the same account moves it up.
Funding round
A target account announces a new round of funding.
Website visitor identified
A person or company from your ICP visits your website and is identified by a visitor identification tool.
More your crm and network signals
Every your crm and network signalClosed-lost, revisited
A deal you lost months ago, at an account where something has since changed.
Mutual connection or shared investor
An account shares an investor, a board member, a former employer, or a close connection with you or your customers.
Customer growing a new team
An existing customer hires, expands, or launches a new team that could use your product.
FAQs about this signal
An account that matches the traits of your closed-won customers, modeled from your own deals. Your best customers are the best predictor of your next ones. Modeling from closed-won and closed-lost deals finds accounts that look like wins before they show any other signal.
Model the traits that separate closed-won from closed-lost. Find accounts that share them, and rank by similarity. Understory Agency runs it on Clay, HubSpot or Salesforce, and Claude Code.
The window to act is ongoing. Understory Agency routes it to ad audience and email. Warm the lookalike list with proof from the customers they resemble. Lead with the customer they look most like.
It works best for companies with enough closed-won deals to model. It is strongest alongside “Funding round” and “Website visitor identified”.
Or let us run it for you
Understory Agency's GTM engineers build the detection in Clay, wire it to the play that fits, and sync every touch to your CRM. Tell us who you sell to, and we'll show you where we would start.