Ad headline
15+ Years of Trusted Partnership. Agile Scaling. Continuous Innovation.
Pattern: Named customer as hero
Understory ranks No. 140 on Inc. 5000 list of fastest-growing companies in U.S. Read more about Understory on the 2026 Inc. 5000 list
WNS has 156 distinct ad creatives in our B2B ad libraries, 95 on Google (all search), 57 on LinkedIn and 4 on Meta. Its longest running ad has been shown on Google for 10 months. 4 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Other / non-tech · wns.com
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 4 of WNS's ads made the top-rated tier.
Ad headline
15+ Years of Trusted Partnership. Agile Scaling. Continuous Innovation.
Pattern: Named customer as hero
Ad headline
Building Resilient Customer Operations Through Trusted Partnership
Pattern: Named customer as hero
Ad headline
Standardizing Aviation Architecture for Enterprise Integration
Pattern: Named customer as hero

Pattern: Named customer as hero
95 search ads and 0 display ads that ran for a month or more, 80 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | WNS |
|---|---|
| Search text ad | 100% (95) |
See the best B2B Google ads from every advertiser in the Google ad library.
57 distinct creatives, run as 93 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often WNS reruns it. These are the creatives it reruns most.
| Type | WNS |
|---|---|
| Carousel | 40% (23) |
| Video | 33% (19) |
| Single Image | 18% (10) |
| Document | 9% (5) |
| Type | WNS |
|---|---|
| No offer (brand) | 98% (56) |
| Report or guide | 2% (1) |
Ad headline
Capgemini is Recognized as a Leader in the 2026 NelsonHall NEAT Vendor Evaluation for F&A Transformation
Ad copy
True transformation happens when deep domain precision meets global scale.
Ad headline
Outsmart the Future of Financial Services
Ad copy
Is finance transformation an inward or outward exercise?
Ad headline
Turn Accounts Payable Into a Strategic Advantage
Ad copy
Accounts Payable is no longer just about processing invoices.
Ad headline
Make AI the New Finance Operating Model
Ad copy
The AI-first CFO isn’t waiting for the future of Finance. They’re building it.

Ad copy
What if mortgage operations could do more than keep pace?

Ad copy
AI in insurance has moved beyond pilots. Now, it’s time to turn innovation into measurable enterprise impact.
Ad headline
Stop Automating Finance. Start Making It Autonomous.
Ad copy
Most finance teams are still optimizing workflows. The leaders? They’re redefining them.
Ad headline
Is Your Finance Function Future-Ready?
Ad copy
Finance transformation isn’t top-down anymore. It starts with aligning people, processes, data, and AI.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
4 distinct creatives, 0 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
Watch on Meta ↗Ad headline
Watch Now
Ad copy
Watch exclusive interviews in ‘The Turning Point’ with Keshav R. Murugesh and John Keppel



See the best B2B Meta ads from every advertiser in the Meta ad library.
In the public ad libraries we track, WNS runs ads on Google, LinkedIn and Meta, 156 distinct creatives in all, 95 on Google (all search), 57 on LinkedIn and 4 on Meta. Most of its creatives are on Google.
95 on Google (all search), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 10 months.
57 distinct creatives, run as 93 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 4 ads.
4 distinct creatives in Meta’s Ad Library. Longest shown for 2 days.
Search WNS by name in each platform’s own public library, Google’s Ads Transparency Center, LinkedIn’s Ad Library and Meta’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to WNS. Understory is not affiliated with WNS. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.