Ad headline
Get the free healthcare contact center report
Pattern: Hand-made illustration twist
Understory ranks No. 140 on Inc. 5000 list of fastest-growing companies in U.S. Read more about Understory on the 2026 Inc. 5000 list
PerfectServe has 202 distinct ad creatives in our B2B ad libraries, 80 on Google (all search), 76 on LinkedIn and 46 on Meta. Its longest running ad has been shown on Google for 20 months. 21 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Other / non-tech · perfectserve.com
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 21 of PerfectServe's ads made the top-rated tier, and these are the 9 highest scoring.
Ad headline
Get the free healthcare contact center report
Pattern: Hand-made illustration twist

Ad headline
AI routing that gets calls where they belong
Why it works
A vivid urgent patient call routed correctly in the UI shows the stakes, then the 99% stat closes it.
Pattern: Product UI with real numbers

Ad headline
See why doctors love PerfectServe
Pattern: Named customer as hero

Ad headline
See why doctors love PerfectServe
Pattern: Named customer as hero

Ad headline
See why hospitals choose PerfectServe's Lightning Bolt Scheduling
Pattern: Named customer as hero
Ad headline
Give time back to your staff
Pattern: Product UI with real numbers
Ad headline
See why care teams love PerfectServe
Pattern: Named customer as hero
Ad headline
Ditch your Frankenstack for PerfectServe
Pattern: Physical metaphor, photographed
Ad headline
AI gets calls to the right place every time
Why it works
Raises liability stakes, then shows a real call being routed correctly in the UI.
Pattern: Overheard message thread
80 search ads and 0 display ads that ran for a month or more, 64 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | PerfectServe |
|---|---|
| Search text ad | 100% (80) |
See the best B2B Google ads from every advertiser in the Google ad library.
76 distinct creatives, run as 150 separate ads, 26 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often PerfectServe reruns it. These are the creatives it reruns most.
| Type | PerfectServe |
|---|---|
| Single Image | 61% (46) |
| Message | 34% (26) |
| Video | 5% (4) |
| Type | PerfectServe |
|---|---|
| No offer (brand) | 71% (54) |
| Report or guide | 14% (11) |
| Demo | 13% (10) |
| Calculator or tool | 1% (1) |
Ad headline
AI routing that gets calls where they belong
Ad copy
Call routing shouldn't depend on a menu, memory, or whoever picked up the phone.
Ad headline
AI gets calls to the right place every time
Ad copy
The wrong provider reached at 2 AM isn't just inconvenient. It's a liability exposure.
Ad headline
Give time back to your staff
Ad copy
Routine calls pulling your staff away? Intelligent Answering can handle them. Only calls that need a person get through.
Ad headline
AI call handling with automatic documentation
Ad copy
An undocumented call means no audit trail if you ever need one.
Ad headline
AI documentation that makes every call reviewable
Ad copy
An undocumented call is a personal liability exposure.
Ad headline
Auto-generate complex schedules in minutes
Ad headline
Get the free guide
Ad copy
Most IT leaders want to switch. Locked-in contracts and staff retraining keep them stuck.
Ad headline
Get the report to see why healthcare contact centers are stuck
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
46 distinct creatives, 9 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
| Type | PerfectServe |
|---|---|
| Single image | 70% (32) |
| Video | 30% (14) |
| Type | PerfectServe |
|---|---|
| No offer (brand) | 87% (40) |
| Report or guide | 9% (4) |
| Webinar or event | 4% (2) |

Ad headline
See why hospitals choose PerfectServe's Lightning Bolt Scheduling
Ad copy
When teams are supporting multiple provider groups, clarity is everything. PerfectServe’s Lightning Bolt scheduling gives care teams a single, real-time source of truth, so everyone stays aligned, no matter how complex the coverage.

Ad headline
Stop chasing scattered PTO requests
Ad copy
Schedulers shouldn't have to play detective when processing time-off requests. PerfectServe lets you process every request in one place to make sure everything is submitted, tracked, and approved without the headaches.

Ad headline
Eliminate schedule gaps before they happen
Ad copy
Schedulers, we get it - double-booked shifts, last-minute changes, and coverage gaps can quickly turn your tasks into chaos. With PerfectServe's rules engine you can prevent scheduling conflicts before they happen.

Ad headline
There's a smarter way to handle last-minute scheduling requests
Ad copy
When last-minute scheduling changes and shift swaps fly in from different channels, you need a tool with built-in rules to manage it all. PerfectServe lets staff manage their own changes within guidelines you control.

Ad headline
See why hospitals choose PerfectServe's Lightning Bolt Scheduling
Ad copy
When scheduling works better, care does too. PerfectServe’s Lightning Bolt scheduling helps optimize clinical schedules in a way that benefits everyone, from physicians to the patients they serve.

Ad headline
See why residents love PerfectServe
Ad copy
Residency doesn't have to be this hard. PerfectServe's Lightning Bolt Scheduling helps build fair, rule-based schedules automatically.

Ad headline
See why residents love PerfectServe
Ad copy
Resident schedules feel unfair? Lightning Bolt's rule-based scheduling software considers multiple variables such as GME requirements, weekly time limits, required learning, and time-off requests to help you automatically create equitable schedules in minutes.

Ad headline
See why residents love PerfectServe
Ad copy
PerfectServe's Lightning Bolt scheduling software considers multiple variables such as GME requirements, weekly time limits, required learning, and time-off requests to help you automatically create equitable schedules in minutes.
See the best B2B Meta ads from every advertiser in the Meta ad library.
In the public ad libraries we track, PerfectServe runs ads on Google, LinkedIn and Meta, 202 distinct creatives in all, 80 on Google (all search), 76 on LinkedIn and 46 on Meta. Most of its creatives are on Google.
80 on Google (all search), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 20 months.
76 distinct creatives, run as 150 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 6 ads.
46 distinct creatives in Meta’s Ad Library. Longest shown for 7 months.
Search PerfectServe by name in each platform’s own public library, Google’s Ads Transparency Center, LinkedIn’s Ad Library and Meta’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to PerfectServe. Understory is not affiliated with PerfectServe. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.