
Pattern: Typographic sting
Understory ranks No. 140 on Inc. 5000 list of fastest-growing companies in U.S. Read more about Understory on the 2026 Inc. 5000 list
HP has 131 distinct ad creatives in our B2B ad libraries, 81 on Google (78 search, 3 display) and 50 on LinkedIn. Its longest running ad has been shown on Google for 4 years. One of its ads scored 6 or higher out of 10 for B2B fit and craft.
Hardware & industrial · hp.com
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. One of HP's ads scored 6 or higher.
78 search ads and 3 display ads that ran for a month or more, 60 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | HP | Hardware & industrial advertisers |
|---|---|---|
| Search text ad | 96% (78) | 90% |
| Display image ad | 2% (2) | 9% |
| Video | 1% (1) | 0% |
See the best B2B Google ads from every advertiser in the Google ad library.
50 distinct creatives, run as 101 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often HP reruns it. These are the creatives it reruns most.
| Type | HP | Hardware & industrial advertisers |
|---|---|---|
| Single Image | 44% (22) | 49% |
| Video | 28% (14) | 19% |
| Carousel | 16% (8) | 4% |
| Document | 8% (4) | 4% |
| Article | 4% (2) | 1% |
| Type | HP | Hardware & industrial advertisers |
|---|---|---|
| No offer (brand) | 90% (45) | 76% |
| Report or guide | 6% (3) | 4% |
| Demo | 4% (2) | 6% |
Ad headline
HP X Nvidia AI Agent 세미나
Ad copy
HP와 NVIDIA가 함께하는 AI Agent 세미나 지금 등록하고 AI Agent 개발의 최신 트렌드와 실무 워크플로우를 직접 확인해 보세요.
Ad headline
Built for AI. Ready for Pro Workflows. All on the Go.
Ad headline
Built for AI. Ready for Pro Workflows. All on the Go.
Ad headline
Built for AI. Ready for Pro Workflows. All on the Go.
Ad headline
Built for AI. Ready for Pro Workflows. All on the Go.
Ad headline
Ready to Simplify Your Workspace?
Ad copy
HP Docks help connect and power the technology around your workspace, making it easier to get to work.
Ad headline
Is Your Workspace Ready for Better Collaboration?
Ad copy
HP Displays help bring productivity and collaboration together in a workspace designed around how you work.
Ad headline
Built for AI. Ready for Pro Workflows. All on the Go.
Ad copy
Reinvent how you work with the HP ZBook Ultra G3a 16", powered by an AMD Ryzen™ AI Max PRO 400 Series CPU.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
In the public ad libraries we track, HP runs ads on Google and LinkedIn, 131 distinct creatives in all, 81 on Google (78 search, 3 display) and 50 on LinkedIn. Most of its creatives are on Google.
81 on Google (78 search, 3 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 4 years.
50 distinct creatives, run as 101 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 8 ads.
Search HP by name in each platform’s own public library, Google’s Ads Transparency Center and LinkedIn’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to HP. Understory is not affiliated with HP. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
Or browse every B2B ad library.
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.