Pattern: Named customer as hero
Baseten ads
Baseten has 127 distinct ad creatives in our B2B ad libraries, 66 on LinkedIn and 61 on Google (59 search, 2 display). Its longest running ad has been shown on Google for 2 years. One of its ads scored 6 or higher out of 10 for B2B fit and craft.
AI & GPU cloud · baseten.co
Where Baseten advertises
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Baseten's top-rated ad
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. One of Baseten's ads scored 6 or higher.
Baseten LinkedIn ads
66 distinct creatives, run as 200 separate ads, 5 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Baseten reruns it. These are the creatives it reruns most.
| Type | Baseten | AI & GPU cloud advertisers |
|---|---|---|
| Single Image | 77% (51) | 61% |
| Video | 9% (6) | 22% |
| Message | 8% (5) | 9% |
| Article | 5% (3) | 1% |
| Text | 2% (1) | 0% |
| Type | Baseten | AI & GPU cloud advertisers |
|---|---|---|
| No offer (brand) | 88% (58) | 81% |
| Webinar or event | 6% (4) | 10% |
| Report or guide | 5% (3) | 6% |
| Calculator or tool | 2% (1) | 1% |
Ad headline
Open models, natively in Codex, powered by Baseten
Ad copy
Your team doesn’t need to switch tools to try open models. Keep Codex and add open models served by Baseten.
Ad headline
There's no textbook. Now there is.
Ad copy
Inference engineering doesn't have a textbook yet. So we wrote one. 264 pages, free PDF and audiobook.
Ad headline
Open models, natively in Codex, powered by Baseten
Ad copy
Open models served by Baseten are now in OpenAI’s marketplace.
Ad headline
GLM-5.3 | Try Model API
Ad copy
Opus 5-level agentic performance. 30% of the cost. Try GLM-5.3 now.
Ad headline
Open models, natively in Codex, powered by Baseten
Ad copy
Get more out of your OpenAI commitment.
Ad headline
DeepSeek V4.1 Flash | Try Model API
Ad copy
DeepSeek-V4.1-Flash is live on Baseten Model APIs, day 0.
Ad headline
GLM-5.3 in Production: Performance, Cost & What Enterprise AI Teams Need to Know [Live Briefing on 9/8, 11am PT]
Ad copy
Everyone's asking if GLM-5.3 is production-ready. We're answering it live: real benchmarks, real cost, real tradeoffs.
Ad headline
Open models, natively in Codex, powered by Baseten
Ad copy
Your code is sensitive. Baseten runs open models in Codex with zero data retention for prompts.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
Baseten Google ads
59 search ads and 2 display ads that ran for a month or more, 34 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Baseten | AI & GPU cloud advertisers |
|---|---|---|
| Search text ad | 97% (59) | 82% |
| Display image ad | 3% (2) | 18% |
Baseten search ads
Baseten display ads
See the best B2B Google ads from every advertiser in the Google ad library.
Baseten ads, answered
Where does Baseten advertise?
In the public ad libraries we track, Baseten runs ads on LinkedIn and Google, 127 distinct creatives in all, 66 on LinkedIn and 61 on Google (59 search, 2 display). Most of its creatives are on LinkedIn.
How many LinkedIn ads is Baseten running?
66 distinct creatives, run as 200 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 35 ads.
How many Google ads is Baseten running?
61 on Google (59 search, 2 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 2 years.
How can I see Baseten's ads myself?
Search Baseten by name in each platform’s own public library, LinkedIn’s Ad Library and Google’s Ads Transparency Center. Every ad on this page links to its entry there.
Every ad belongs to Baseten. Understory is not affiliated with Baseten. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
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Let's make ads like these for you
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.
