GoogleDisplay image adRan for 3 monthsOur score 6.3/10
Poppulo ads
Poppulo has 131 distinct ad creatives in our B2B ad libraries, 82 on LinkedIn, 48 on Google (35 search, 13 display) and 1 on Meta. Its longest running ad has been shown on Google for 15 months. One of its ads scored 6 or higher out of 10 for B2B fit and craft.
Signage & workplace comms · poppulo.com
131distinct creatives
3channels
15 monthslongest run
1top-rated ads
Where Poppulo advertises
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Poppulo's best ads across every channel
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. One of Poppulo's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.
LinkedInSingle Image AdOur score 5.7/10
Ad headline
375% ROI in 3 Years? See How with Poppulo + Forrester
LinkedInSingle Image AdRunning as 3 adsOur score 5.6/10
Ad headline
50 Million Employees. 500,000+ Screens. One Platform.
LinkedInSingle Image AdOur score 5.6/10
Ad headline
What’s the ROI of Better Comms? Forrester Says: 375%
LinkedInSingle Image AdOur score 5.5/10
Ad headline
What Happens When Your Platform Stops Evolving?
LinkedInSingle Image AdOur score 5.5/10
Ad headline
📖Read the full study now.
GoogleDisplay image adRan for 5 monthsOur score 5.2/10
GoogleDisplay image adRan for 53 daysOur score 5.1/10
GoogleDisplay image adRan for 4 monthsOur score 5/10
Poppulo LinkedIn ads
82 distinct creatives, run as 145 separate ads, 4 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Poppulo reruns it. These are the creatives it reruns most.
| Type | Poppulo | Signage & workplace comms advertisers |
|---|---|---|
| Single Image | 72% (59) | 73% |
| Video | 11% (9) | 9% |
| Document | 9% (7) | 4% |
| Message | 5% (4) | 10% |
| Carousel | 4% (3) | 4% |
| Type | Poppulo | Signage & workplace comms advertisers |
|---|---|---|
| No offer (brand) | 80% (66) | 73% |
| Webinar or event | 15% (12) | 5% |
| Report or guide | 4% (3) | 7% |
| Calculator or tool | 1% (1) | 3% |
Watch on LinkedIn ↗Running as 14 adsOur score 3.2/10
VideoAd headline
Digital Signage That Drives Action
Ad copy
Trusted by 4,500 Leading Brands Poppulo delivers digital signage that doesn’t just display—it drives action.
Running as 8 adsOur score 4.8/10
Single ImageAd headline
Real-time KPIs for your factory floor
Ad copy
From throughput to quality metrics, make performance visible across shifts.
Running as 7 adsOur score 4.7/10
Single ImageAd headline
It’s Time. Switch to Poppulo.
Ad copy
Still in a complicated relationship with your digital signage platform? Hidden fees. Clunky CMS. “No support” support.
Running as 6 adsOur score 4.9/10
Single ImageAd headline
Senior Peer Event for Comms, HR + IT – London, 16 April
Ad copy
Join the conversation on how cross-functional alignment can strengthen employee experience and drive performance.
Watch on LinkedIn ↗Running as 6 adsOur score 1.6/10
VideoAd headline
Internal Communications Analytics & Insights
Ad copy
Is your IC team tracking content performance across all internal comms channels?
Running as 5 adsOur score 4.8/10
Single ImageAd headline
Senior IC & EX leaders are meeting in Boston — are you in?
Ad copy
Communications, HR, and IT leaders are shaping the next-gen workplace together.
Running as 4 adsOur score 4.5/10
Single ImageAd headline
Boost communicator productivity and improve employee experience with enterprise-grade AI.
Ad copy
The future of AI for employee comms is here.
Watch on LinkedIn ↗Running as 4 adsOur score 3.4/10
VideoAd headline
Trusted by 4,500+ Leading Brands
Ad copy
Anyone can show content. Poppulo helps you drive action.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
Poppulo Google ads
35 search ads and 13 display ads that ran for a month or more, 31 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Poppulo | Signage & workplace comms advertisers |
|---|---|---|
| Search text ad | 73% (35) | 85% |
| Display image ad | 27% (13) | 15% |
Poppulo search ads
Ran for 15 monthsOur score 4.5/10
Search text adRan for 11 monthsOur score 3.6/10
Search text adRan for 11 monthsOur score 3.3/10
Search text adRan for 10 monthsOur score 3/10
Search text adRan for 9 monthsOur score 3.1/10
Search text adRan for 7 monthsOur score 3.6/10
Search text adRan for 7 monthsOur score 3.2/10
Search text adRan for 7 monthsOur score 3.5/10
Search text adPoppulo display ads
Ran for 7 monthsOur score 3.5/10
Display image adRan for 5 monthsOur score 3.7/10
Display image adRan for 5 monthsOur score 5.2/10
Display image adRan for 4 monthsOur score 4.4/10
Display image adRan for 4 monthsOur score 5/10
Display image adRan for 3 monthsOur score 6.3/10
Display image adRan for 3 monthsOur score 4/10
Display image adRan for 2 monthsOur score 4/10
Display image adSee the best B2B Google ads from every advertiser in the Google ad library.
Poppulo Meta ads
1 distinct creatives, 0 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
Watch on Meta ↗Ran for 16 daysOur score 4.4/10
VideoAd headline
The Inside Track On Companies Who Are Getting DEI Right - FWI | Poppulo
Ad copy
Learn how Microsoft is continually engaging their employee with internally produced diversity, equity and inclusion resources
See the best B2B Meta ads from every advertiser in the Meta ad library.
Poppulo ads, answered
Where does Poppulo advertise?
In the public ad libraries we track, Poppulo runs ads on LinkedIn, Google and Meta, 131 distinct creatives in all, 82 on LinkedIn, 48 on Google (35 search, 13 display) and 1 on Meta. Most of its creatives are on LinkedIn.
How many LinkedIn ads is Poppulo running?
82 distinct creatives, run as 145 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 14 ads.
How many Google ads is Poppulo running?
48 on Google (35 search, 13 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 15 months.
How many Meta ads is Poppulo running?
1 distinct creative in Meta’s Ad Library. Longest shown for 16 days.
How can I see Poppulo's ads myself?
Search Poppulo by name in each platform’s own public library, LinkedIn’s Ad Library, Google’s Ads Transparency Center and Meta’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to Poppulo. Understory is not affiliated with Poppulo. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
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Or browse every B2B ad library.
Let's make ads like these for you
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.