Ad headline
It's not what we do. It's why we do it.
Ad copy
Since 1984, Builders Mutual has built a commitment to the construction industry that goes way beyond insurance.
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Builders Mutual has 33 distinct ad creatives in our B2B ad libraries, 20 on LinkedIn, 12 on Google (all search) and 1 on Meta. Its longest running ad has been shown on Google for 2 years.
Other / non-tech · buildersmutual.com
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
20 distinct creatives, run as 21 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Builders Mutual reruns it. These are the creatives it reruns most.
| Type | Builders Mutual |
|---|---|
| Video | 60% (12) |
| Single Image | 40% (8) |
| Type | Builders Mutual |
|---|---|
| No offer (brand) | 95% (19) |
| Webinar or event | 5% (1) |
Ad headline
It's not what we do. It's why we do it.
Ad copy
Since 1984, Builders Mutual has built a commitment to the construction industry that goes way beyond insurance.
Ad copy
Subcontractors are essential to construction—but the right partnership makes all the difference.
Ad copy
When multiple trades share a job-site, communication and coordination are key to keeping crews safe.
Ad copy
Communication is everything on a job-site—but what happens when language barriers get in the way?
Ad copy
On a construction job-site, it’s not just equipment that keeps things moving—it’s the fleet behind it all.
Ad copy
Subcontractors play a vital role in getting the job done right.
Ad copy
What’s one of the most overlooked safety practices on a job-site? Keeping it clean.
Ad copy
Cranes are essential on the job-site—but safety comes first.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
12 search ads and 0 display ads that ran for a month or more, 12 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Builders Mutual |
|---|---|
| Search text ad | 100% (12) |
See the best B2B Google ads from every advertiser in the Google ad library.
1 distinct creatives, 0 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.

Ad headline
5 Ways to Help Prevent Construction Theft
Ad copy
Job-site theft can mean lost tools, costly delays and unexpected expenses. Taking steps to secure your equipment and materials can help keep your project moving. Learn how to help protect your job-site from theft: https://blog.buildersmutual.com/how-to-help-prevent-theft-on-the-job-site
See the best B2B Meta ads from every advertiser in the Meta ad library.
In the public ad libraries we track, Builders Mutual runs ads on LinkedIn, Google and Meta, 33 distinct creatives in all, 20 on LinkedIn, 12 on Google (all search) and 1 on Meta. Most of its creatives are on LinkedIn.
20 distinct creatives, run as 21 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 2 ads.
12 on Google (all search), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 2 years.
1 distinct creative in Meta’s Ad Library. Longest shown for 6 days.
Search Builders Mutual by name in each platform’s own public library, LinkedIn’s Ad Library, Google’s Ads Transparency Center and Meta’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to Builders Mutual. Understory is not affiliated with Builders Mutual. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.