Usage limit reached
An account hits a plan limit on seats, credits, records, or features.
An account that hits a limit is using everything it pays for and needs more. It has already decided the product is worth it.
- Strength
- Strong
- Act within
- Within 24 hours
- Best for
- Product-led and usage-based companies
How we detect it
Runs on PostHog, Clay, and Slack.
- Fire an event when an account crosses 80 and 100 percent of a limit.
What it triggers
An opening line, to show the angle. It never goes out as written.
You are at about 90% of your contact limit this month. Here is what the next plan would cost against what you are using.
- Email: Offer the right plan, with the math on what they use.
- Rep alert: Tell the account owner before the customer notices.
Where it goes wrong
- Waiting until they are blocked and frustrated.
Stack it with
A second signal on the same account moves it up.
Product usage milestone
A free or trial account hits a usage event that predicts conversion, such as inviting teammates or connecting an integration.
Headcount growth
An account’s headcount, or the headcount of one team, grows quickly over a quarter.
More your product signals
Every your product signalProduct sign-up from an ICP account
Someone from a company that fits your ICP signs up for your free plan or trial.
Several users from one company
Several people from the same company sign up for your product separately.
Clicked a locked feature
A free or trial user clicks a feature that needs a higher plan.
FAQs about this signal
An account hits a plan limit on seats, credits, records, or features. An account that hits a limit is using everything it pays for and needs more. It has already decided the product is worth it.
Fire an event when an account crosses 80 and 100 percent of a limit. Understory Agency runs it on PostHog, Clay, and Slack.
The window to act is within 24 hours. Understory Agency routes it to email and rep alert. Offer the right plan, with the math on what they use. Tell the account owner before the customer notices.
It works best for Product-led and usage-based companies. It is strongest alongside “Product usage milestone” and “Headcount growth”.
Or let us run it for you
Understory Agency's GTM engineers build the detection in Clay, wire it to the play that fits, and sync every touch to your CRM. Tell us who you sell to, and we'll show you where we would start.