Clicked a locked feature
A free or trial user clicks a feature that needs a higher plan.
A click on a locked feature is a user telling you what they would pay for. It names the upgrade and the reason in one event.
- Strength
- Good
- Act within
- Within 24 hours
- Best for
- Product-led companies with tiered plans
How we detect it
Runs on PostHog, Clay, and Slack.
- Track clicks on gated features as product events.
- Group by account so several clicks from one team rank higher.
What it triggers
An opening line, to show the angle. It never goes out as written.
You tried the routing rules yesterday. They are on the team plan, and I can open them for your workspace for a week.
- Email: Show what the feature does for a team like theirs, with a trial of it.
- Rep alert: Flag accounts that hit the same gate more than once.
Where it goes wrong
- Sending the pricing page and nothing else.
Stack it with
A second signal on the same account moves it up.
Usage limit reached
An account hits a plan limit on seats, credits, records, or features.
Several users from one company
Several people from the same company sign up for your product separately.
More your product signals
Every your product signalProduct sign-up from an ICP account
Someone from a company that fits your ICP signs up for your free plan or trial.
Product usage milestone
A free or trial account hits a usage event that predicts conversion, such as inviting teammates or connecting an integration.
Serious systems on a starter plan
An account on a low tier connects enterprise systems such as Salesforce or Jira, or builds heavily, without an enterprise plan.
FAQs about this signal
A free or trial user clicks a feature that needs a higher plan. A click on a locked feature is a user telling you what they would pay for. It names the upgrade and the reason in one event.
Track clicks on gated features as product events. Group by account so several clicks from one team rank higher. Understory Agency runs it on PostHog, Clay, and Slack.
The window to act is within 24 hours. Understory Agency routes it to email and rep alert. Show what the feature does for a team like theirs, with a trial of it. Flag accounts that hit the same gate more than once.
It works best for Product-led companies with tiered plans. It is strongest alongside “Usage limit reached” and “Several users from one company”.
Or let us run it for you
Understory Agency's GTM engineers build the detection in Clay, wire it to the play that fits, and sync every touch to your CRM. Tell us who you sell to, and we'll show you where we would start.