Made a growth list
A company is named on the Inc. 5000, the Deloitte Technology Fast 500, a Forbes list, or a regional fastest-growing list.
Growth lists publish revenue growth that companies rarely share otherwise. A company on the list is growing fast, usually hiring, and often stretching its systems past what they were built for.
- Strength
- Early
- Act within
- The quarter after the list is published
- Best for
- Companies selling to fast-growing private businesses
How we detect it
Runs on Apify and Clay.
- Pull each list when it is published and match the companies to your ICP in Clay.
- Keep the growth rate and rank, which make a better opener than the award itself.
What it triggers
An opening line, to show the angle. It never goes out as written.
Growing past 300% in 3 years usually means the CRM and reporting were built for a company a third your size. Is that true for you?
- Ad audience: Add the companies to an audience running proof from other fast-growing clients.
- Email: Write about what usually breaks at their growth rate.
Where it goes wrong
- Sending congratulations. Every vendor on the list does the same thing that week.
Stack it with
A second signal on the same account moves it up.
Headcount growth
An account’s headcount, or the headcount of one team, grows quickly over a quarter.
Funding round
A target account announces a new round of funding.
More company moments signals
Every company moments signalNew office or market expansion
An account opens a new office, enters a new country, or announces a new region.
Product launch
An account launches a new product, a new tier, or a major feature.
Rebrand or new website
An account changes its name, positioning, or website.
FAQs about this signal
A company is named on the Inc. 5000, the Deloitte Technology Fast 500, a Forbes list, or a regional fastest-growing list. Growth lists publish revenue growth that companies rarely share otherwise. A company on the list is growing fast, usually hiring, and often stretching its systems past what they were built for.
Pull each list when it is published and match the companies to your ICP in Clay. Keep the growth rate and rank, which make a better opener than the award itself. Understory Agency runs it on Apify and Clay.
The window to act is the quarter after the list is published. Understory Agency routes it to ad audience and email. Add the companies to an audience running proof from other fast-growing clients. Write about what usually breaks at their growth rate.
It works best for companies selling to fast-growing private businesses. It is strongest alongside “Headcount growth” and “Funding round”.
Or let us run it for you
Understory Agency's GTM engineers build the detection in Clay, wire it to the play that fits, and sync every touch to your CRM. Tell us who you sell to, and we'll show you where we would start.