Launched a free plan or free trial
A company that sold only through sales adds a free plan, a free trial, or self-serve sign-up.
Adding self-serve brings in thousands of sign-ups the sales team cannot call. The company now needs product analytics, scoring, lifecycle email, and a way to spot the accounts worth a conversation.
- Strength
- Strong
- Act within
- The 6 months after launch
- Best for
- Companies selling product-led growth tools and services
How we detect it
Runs on Apify, Clay, and Product Hunt.
- Check pricing and sign-up pages on a schedule for new free plans and trials.
- Confirm the launch from a changelog, blog post, or Product Hunt listing.
What it triggers
An opening line, to show the angle. It never goes out as written.
The first month after a free plan launches, most sales teams get 10 times the leads and fewer meetings. How are you deciding who gets a call?
- Email: Write about finding the sign-ups worth a sales conversation, with a number from a similar team.
- Ad audience: Run product-led growth proof to the account’s growth and sales leaders.
Where it goes wrong
- Waiting too long. The scoring problem shows up in the first 30 days.
Stack it with
A second signal on the same account moves it up.
Product sign-up from an ICP account
Someone from a company that fits your ICP signs up for your free plan or trial.
Several users from one company
Several people from the same company sign up for your product separately.
More company moments signals
Every company moments signalFunding round
A target account announces a new round of funding.
New office or market expansion
An account opens a new office, enters a new country, or announces a new region.
Product launch
An account launches a new product, a new tier, or a major feature.
FAQs about this signal
A company that sold only through sales adds a free plan, a free trial, or self-serve sign-up. Adding self-serve brings in thousands of sign-ups the sales team cannot call. The company now needs product analytics, scoring, lifecycle email, and a way to spot the accounts worth a conversation.
Check pricing and sign-up pages on a schedule for new free plans and trials. Confirm the launch from a changelog, blog post, or Product Hunt listing. Understory Agency runs it on Apify, Clay, and Product Hunt.
The window to act is the 6 months after launch. Understory Agency routes it to email and ad audience. Write about finding the sign-ups worth a sales conversation, with a number from a similar team. Run product-led growth proof to the account’s growth and sales leaders.
It works best for companies selling product-led growth tools and services. It is strongest alongside “Product sign-up from an ICP account” and “Several users from one company”.
Or let us run it for you
Understory Agency's GTM engineers build the detection in Clay, wire it to the play that fits, and sync every touch to your CRM. Tell us who you sell to, and we'll show you where we would start.