Competitor’s team leaving
Several people leave a competitor in a short period, especially from customer success, support, or account management.
When a competitor loses the people who look after customers, service usually slips. Their customers notice within a quarter and start to listen to alternatives.
- Strength
- Good
- Act within
- The 6 months after the departures
- Best for
- Companies competing for the same accounts
How we detect it
Runs on LinkedIn Sales Navigator and Clay.
- Track headcount and departures at competitors by department, and flag drops of 15% or more.
- Pull the competitor’s customers to target.
What it triggers
An opening line, to show the angle. It never goes out as written.
When an account manager changes twice in a year, the renewal usually gets a closer look. If yours is coming up, happy to show you how we staff accounts.
- Ad audience: Run proof about your support and onboarding to the competitor’s customers.
- CRM: Flag competitor customers for outreach over the next quarter.
Where it goes wrong
- Mentioning the departures. Talk about service, never the competitor’s team.
Stack it with
A second signal on the same account moves it up.
Uses a competitor
An account runs a competitor’s product today.
Left a bad review of a competitor
Someone from an ICP company leaves a negative review of a competitor on G2, Capterra, or Reddit.
More competitors signals
Every competitors signalCompetitor named on your sales calls
The competitors and frustrations prospects name on your own recorded sales calls, used to build lists and copy.
Competitor has a bad week
A competitor raises prices, has an outage, is acquired, or sunsets a product.
Researching your category on review sites
An account researches your category, your competitors, or comparison pages on review sites like G2.
FAQs about this signal
Several people leave a competitor in a short period, especially from customer success, support, or account management. When a competitor loses the people who look after customers, service usually slips. Their customers notice within a quarter and start to listen to alternatives.
Track headcount and departures at competitors by department, and flag drops of 15% or more. Pull the competitor’s customers to target. Understory Agency runs it on LinkedIn Sales Navigator and Clay.
The window to act is the 6 months after the departures. Understory Agency routes it to ad audience and crm. Run proof about your support and onboarding to the competitor’s customers. Flag competitor customers for outreach over the next quarter.
It works best for companies competing for the same accounts. It is strongest alongside “Uses a competitor” and “Left a bad review of a competitor”.
Or let us run it for you
Understory Agency's GTM engineers build the detection in Clay, wire it to the play that fits, and sync every touch to your CRM. Tell us who you sell to, and we'll show you where we would start.