Pattern: Named customer as hero
Second Nature ads
Second Nature has 21 distinct ad creatives in our B2B ad libraries, 21 on LinkedIn. One of its ads scored 6 or higher out of 10 for B2B fit and craft.
Other / non-tech · secondnature.io
Where Second Nature advertises
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
| Channel | Creatives | Most used format | Public signal |
|---|---|---|---|
| 21 | Single Image (86%) | Its most rerun creative runs as 4 ads |
Second Nature's top-rated ad
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. One of Second Nature's ads scored 6 or higher.
Second Nature LinkedIn ads
21 distinct creatives, run as 29 separate ads, 1 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Second Nature reruns it. These are the creatives it reruns most.
| Type | Second Nature |
|---|---|
| Single Image | 86% (18) |
| Video | 10% (2) |
| Message | 5% (1) |
| Type | Second Nature |
|---|---|
| No offer (brand) | 81% (17) |
| Webinar or event | 19% (4) |
Ad copy
Most sales leaders think training setup = weeks of headaches.
Ad headline
Reserve Your Spot Today!
Ad copy
Sales roleplays can't fall short of reality. We're bridging the gap between real calls and training exercises.
Ad headline
A world-class neuroscientist is about to change how you think about training
Ad copy
💡 This webinar will give you practical techniques to improve any training format - starting immediately.
Ad headline
50,000 trained users, rated 4.6/5 ⭐
Ad copy
Sales certification used to mean memorizing talking points.
Ad copy
Onboarding used to drain resources and delay revenue.
Ad copy
Your agents might say the right things, but are they doing the right things?
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
Second Nature ads, answered
Where does Second Nature advertise?
In the public ad libraries we track, Second Nature runs ads on LinkedIn, 21 distinct creatives in all, 21 on LinkedIn.
How many LinkedIn ads is Second Nature running?
21 distinct creatives, run as 29 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 4 ads.
How can I see Second Nature's ads myself?
Search Second Nature by name in each platform’s own public library, LinkedIn’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to Second Nature. Understory is not affiliated with Second Nature. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
Let's make ads like these for you
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.
