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Workato ads

Workato has 126 distinct ad creatives in our B2B ad libraries, 71 on LinkedIn and 55 on Google (51 search, 4 display). Its longest running ad has been shown on Google for 24 months. 21 of its ads scored 6 or higher out of 10 for B2B fit and craft.

Other / non-tech · workato.com

126distinct creatives
2channels
24 monthslongest run
21top-rated ads

Where Workato advertises

Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.

ChannelCreativesMost used formatPublic signal
LinkedIn71Single Image (85%)Its most rerun creative runs as 23 ads
Google55Search text ad (93%)Longest shown for 24 months

Workato's best ads across every channel

Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 21 of Workato's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.

Workato LinkedIn ad: See how others upgraded. No rip-and-replace
LinkedInSingle Image AdOur score 7/10

Ad headline

See how others upgraded. No rip-and-replace

Pattern: Named customer as hero

Workato LinkedIn ad: Scale your Enterprise AI investment
LinkedInSingle Image AdRunning as 2 adsOur score 6.9/10

Ad headline

Scale your Enterprise AI investment

Pattern: Named customer as hero

Workato LinkedIn ad: Compare Workato side-by-side
LinkedInSingle Image AdOur score 6.6/10

Ad headline

Compare Workato side-by-side

Pattern: Editorial data page

Workato LinkedIn ad: Connect PNC's AI factory to everything
LinkedInSingle Image AdRunning as 3 adsOur score 6.4/10

Ad headline

Connect PNC's AI factory to everything

Pattern: Product UI with real numbers

Workato LinkedIn ad: Enterprise-ready AI infrastructure
LinkedInSingle Image AdOur score 6.4/10

Ad headline

Enterprise-ready AI infrastructure

Pattern: Typographic sting

Workato Google ad:
GoogleSearch text adRan for 21 monthsOur score 5.2/10
Workato Google ad:
GoogleSearch text adRan for 10 monthsOur score 5.2/10
Workato Google ad:
GoogleSearch text adRan for 2 monthsOur score 5.2/10
Workato Google ad:
GoogleSearch text adRan for 11 monthsOur score 5.1/10

Workato LinkedIn ads

71 distinct creatives, run as 143 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Workato reruns it. These are the creatives it reruns most.

Ad formats
TypeWorkato
Single Image85% (60)
Video15% (11)
Offers
TypeWorkato
No offer (brand)90% (64)
Report or guide4% (3)
Calculator or tool3% (2)
Free trial3% (2)
Workato LinkedIn ad: Get started for free
Running as 23 adsOur score 4.7/10
Single Image

Ad headline

Get started for free

Workato LinkedIn ad: From sign up to your first automation in minutes
Running as 6 adsOur score 5.4/10
Single Image

Ad headline

From sign up to your first automation in minutes

Workato LinkedIn ad: Download Guide To Building In-Product Agentic AI
Running as 5 adsOur score 5.6/10
Single Image

Ad headline

Download Guide To Building In-Product Agentic AI

Ad copy

Building agent-ready products? Download this practical guide to take your agentic AI into production.

Workato LinkedIn ad: World of Workato Singapore 2026 [20 October @ MBS]
Running as 4 adsOur score 4.8/10
Single Image

Ad headline

World of Workato Singapore 2026 [20 October @ MBS]

Workato LinkedIn ad: Connect PNC's AI factory to everything
Running as 3 adsOur score 6.4/10
Single Image

Ad headline

Connect PNC's AI factory to everything

Ad copy

Leading orchestration platform for a leading bank.

Workato LinkedIn ad: Go all-in on AI @ SouthWest
Running as 3 adsOur score 6.2/10
Single Image

Ad headline

Go all-in on AI @ SouthWest

Ad copy

Leading orchestration platform for a leading airline.

Workato LinkedIn ad: [3-pager] Enterprise AI infrastructure for your product
Running as 3 adsOur score 6.1/10
Single Image

Ad headline

[3-pager] Enterprise AI infrastructure for your product

Workato LinkedIn ad: Power up Adobe's agentic AI
Running as 3 adsOur score 6.1/10
Single Image

Ad headline

Power up Adobe's agentic AI

Ad copy

Adobe is scaling its AI investments and MCP deployments.

See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.

Workato Google ads

51 search ads and 4 display ads that ran for a month or more, 47 of them for three months or more. Below are the ones Google has shown longest, search and display apart.

Ad formats
TypeWorkato
Search text ad93% (51)
Display image ad7% (4)

Workato search ads

Workato Google ad: Search text ad
Ran for 24 monthsOur score 4.3/10
Search text ad
Workato Google ad: Search text ad
Ran for 24 monthsOur score 4.5/10
Search text ad
Workato Google ad: Search text ad
Ran for 23 monthsOur score 4.2/10
Search text ad
Workato Google ad: Search text ad
Ran for 22 monthsOur score 4.7/10
Search text ad
Workato Google ad: Search text ad
Ran for 21 monthsOur score 5.2/10
Search text ad
Workato Google ad: Search text ad
Ran for 21 monthsOur score 3.4/10
Search text ad
Workato Google ad: Search text ad
Ran for 20 monthsOur score 4.1/10
Search text ad
Workato Google ad: Search text ad
Ran for 20 monthsOur score 3.1/10
Search text ad

Workato display ads

Workato Google ad: Display image ad
Ran for 2 monthsOur score 3.9/10
Display image ad
Workato Google ad: Display image ad
Ran for 55 daysOur score 4.3/10
Display image ad
Workato Google ad: Display image ad
Ran for 51 daysOur score 4.4/10
Display image ad
Workato Google ad: Display image ad
Ran for 31 daysOur score 3.7/10
Display image ad

See the best B2B Google ads from every advertiser in the Google ad library.

Workato ads, answered

Where does Workato advertise?

In the public ad libraries we track, Workato runs ads on LinkedIn and Google, 126 distinct creatives in all, 71 on LinkedIn and 55 on Google (51 search, 4 display). Most of its creatives are on LinkedIn.

How many LinkedIn ads is Workato running?

71 distinct creatives, run as 143 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 23 ads.

How many Google ads is Workato running?

55 on Google (51 search, 4 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 24 months.

How can I see Workato's ads myself?

Search Workato by name in each platform’s own public library, LinkedIn’s Ad Library and Google’s Ads Transparency Center. Every ad on this page links to its entry there.

Every ad belongs to Workato. Understory is not affiliated with Workato. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.

Let's make ads like these for you

We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.