Ad headline
The Lean Employer Brand Field Guide (free)
Pattern: Report made physical
Understory ranks No. 140 on Inc. 5000 list of fastest-growing companies in U.S. Read more about Understory on the 2026 Inc. 5000 list
Vouch has 22 distinct ad creatives in our B2B ad libraries, 17 on LinkedIn and 5 on Google (all search). Its longest running ad has been shown on Google for 4 years. 4 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Other / non-tech · vouch.us
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 4 of Vouch's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.
Ad headline
The Lean Employer Brand Field Guide (free)
Pattern: Report made physical
Ad headline
One workflow for every region
Pattern: Named customer as hero
Ad headline
Where Is Your Employer Brand Time Going?
Pattern: Overheard message thread
Ad headline
From weeks of coordination to ready this week
Pattern: Before and after split
Ad headline
Make leadership updates easier
Ad headline
Make Employer Brand Easier to Manage and Measure
Ad headline
A Practical Guide for Busy Employer Brand Teams
Ad headline
Build a More Repeatable Employer Brand Process
Ad headline
Make Employee Storytelling Easier with Vouch!
17 distinct creatives, run as 25 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Vouch reruns it. These are the creatives it reruns most.
| Type | Vouch |
|---|---|
| Single Image | 65% (11) |
| Video | 35% (6) |
| Type | Vouch |
|---|---|
| No offer (brand) | 82% (14) |
| Report or guide | 18% (3) |
Ad headline
The Lean Employer Brand Field Guide (free)
Ad copy
Small team, big remit? You're in good company.
Ad headline
Make leadership updates easier
Ad copy
One leadership update can become weeks of diary juggling, chasing and review rounds.
Ad headline
Free assessment for small employer brand teams
Ad copy
Juggling employer brand with a small team?
Ad headline
One workflow for every region
Ad copy
Different regions, schedules and business units should not slow every update down.
Ad headline
From weeks of coordination to ready this week
Ad copy
Leadership updates should not become calendar projects.
Ad headline
Where Is Your Employer Brand Time Going?
Ad copy
Chasing employees, approvals and content takes time away from higher-impact work.
Ad headline
Make Employer Brand Easier to Manage and Measure
Ad copy
Proving Employer Brand value shouldn't be a quarterly scramble.
Ad headline
A Practical Guide for Busy Employer Brand Teams
Ad copy
Employer Brand teams are being asked to do more with less.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
5 search ads and 0 display ads that ran for a month or more, 4 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Vouch |
|---|---|
| Search text ad | 100% (5) |
See the best B2B Google ads from every advertiser in the Google ad library.
In the public ad libraries we track, Vouch runs ads on LinkedIn and Google, 22 distinct creatives in all, 17 on LinkedIn and 5 on Google (all search). Most of its creatives are on LinkedIn.
17 distinct creatives, run as 25 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 3 ads.
5 on Google (all search), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 4 years.
Search Vouch by name in each platform’s own public library, LinkedIn’s Ad Library and Google’s Ads Transparency Center. Every ad on this page links to its entry there.
Every ad belongs to Vouch. Understory is not affiliated with Vouch. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.