LinkedInSingle Image AdRunning as 2 adsOur score 7.3/10
Ad headline
Slack support, built in ➔
Pattern: Named customer as hero
Plain ads
Plain has 26 distinct ad creatives in our B2B ad libraries, 23 on LinkedIn and 3 on Google (2 search, 1 display). Its longest running ad has been shown on Google for 8 months. 7 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Other / non-tech · plainclothingstore.com
26distinct creatives
2channels
8 monthslongest run
7top-rated ads
Where Plain advertises
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Plain's best ads across every channel
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 7 of Plain's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.
Watch on LinkedIn ↗LinkedInVideo AdRunning as 12 adsOur score 6.9/10
Ad headline
Support without the workarounds ➔
Pattern: Hand-made illustration twist
Watch on LinkedIn ↗LinkedInVideo AdRunning as 3 adsOur score 6.8/10
Ad headline
Why Sourcegraph left Zendesk ➔
Pattern: Named customer as hero
LinkedInSingle Image AdRunning as 6 adsOur score 6.6/10
Ad headline
Build on your support, not around it ➔
Pattern: Engineer-native code hero
LinkedInSingle Image AdRunning as 3 adsOur score 6.6/10
Ad headline
3 numbers your resolution rate misses ➔
Pattern: Product UI with real numbers
LinkedInSingle Image AdRunning as 3 adsOur score 6.5/10
Ad headline
See exactly what we changed ➔
Pattern: Product UI with real numbers
LinkedInSingle Image AdOur score 6.5/10
Ad headline
Why B2B teams choose Plain ➔
Pattern: Named customer as hero
LinkedInSingle Image AdRunning as 3 adsOur score 6/10
Ad headline
Free playbook for support leaders ➔
Watch on LinkedIn ↗LinkedInVideo AdRunning as 6 adsOur score 5.9/10
Ad headline
See what API-first support looks like ➔
Plain LinkedIn ads
23 distinct creatives, run as 86 separate ads, 1 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Plain reruns it. These are the creatives it reruns most.
| Type | Plain |
|---|---|
| Single Image | 65% (15) |
| Video | 26% (6) |
| Carousel | 4% (1) |
| Message | 4% (1) |
| Type | Plain |
|---|---|
| No offer (brand) | 91% (21) |
| Calculator or tool | 4% (1) |
| Report or guide | 4% (1) |
Watch on LinkedIn ↗Running as 12 adsOur score 7/10
VideoAd headline
Support without the workarounds ➔
Ad copy
Does your support break every time a Zap does? Plain is support infrastructure built to be built on.
Watch on LinkedIn ↗Running as 9 adsOur score 5.6/10
VideoAd headline
Your agent, your queue ➔
Ad copy
Your support tool should work with the AI you’ve already built. With Plain, bring your own agent to the support queue.
Running as 6 adsOur score 6.6/10
Single ImageAd headline
Build on your support, not around it ➔
Ad copy
Your deploys are code. Your alerts are code.
Watch on LinkedIn ↗Running as 6 adsOur score 5.9/10
VideoAd headline
See what API-first support looks like ➔
Ad copy
Set an SLA with one click or one API call. In Plain, it's your choice.
Watch on LinkedIn ↗Running as 6 adsOur score 5.2/10
VideoAd headline
See what you'd build ➔
Ad copy
AI won't fix how your support function was designed. It just hands your team hours back.
Watch on LinkedIn ↗Running as 3 adsOur score 6.8/10
VideoAd headline
Why Sourcegraph left Zendesk ➔
Ad copy
Your Slack support shouldn't depend on a custom integration.
Running as 3 adsOur score 6.5/10
Single ImageAd headline
3 numbers your resolution rate misses ➔
Ad copy
Your dashboard can't tell a solved problem from a customer who gave up.
Running as 3 adsOur score 6.5/10
Single ImageAd headline
See exactly what we changed ➔
Ad copy
22% of our tickets were questions our docs couldn't answer. 16 days after two workflow changes, it was 9%.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
Plain Google ads
2 search ads and 1 display ad that ran for a month or more, 3 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
Plain search ads
Ran for 8 monthsOur score 1.9/10
Search text adRan for 8 monthsOur score 2.4/10
Search text adPlain display ads
Ran for 8 monthsOur score 2.5/10
Display image adSee the best B2B Google ads from every advertiser in the Google ad library.
Plain ads, answered
Where does Plain advertise?
In the public ad libraries we track, Plain runs ads on LinkedIn and Google, 26 distinct creatives in all, 23 on LinkedIn and 3 on Google (2 search, 1 display). Most of its creatives are on LinkedIn.
How many LinkedIn ads is Plain running?
23 distinct creatives, run as 86 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 12 ads.
How many Google ads is Plain running?
3 on Google (2 search, 1 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 8 months.
How can I see Plain's ads myself?
Search Plain by name in each platform’s own public library, LinkedIn’s Ad Library and Google’s Ads Transparency Center. Every ad on this page links to its entry there.
Every ad belongs to Plain. Understory is not affiliated with Plain. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
Let's make ads like these for you
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.