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Modal ads

Modal has 45 distinct ad creatives in our B2B ad libraries, 41 on LinkedIn and 4 on Google (all search). Its longest running ad has been shown on Google for 16 months. One of its ads scored 6 or higher out of 10 for B2B fit and craft.

Other / non-tech · modal.com

45distinct creatives
2channels
16 monthslongest run
1top-rated ads

Where Modal advertises

Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.

ChannelCreativesMost used formatPublic signal
LinkedIn41Single Image (68%)Its most rerun creative runs as 4 ads
Google4Search text ad (100%)Longest shown for 16 months

Modal's best ads across every channel

Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. One of Modal's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.

Modal LinkedIn ad:
LinkedInSingle Image AdOur score 6.3/10

Pattern: Named customer as hero

Modal LinkedIn ad: Compute that scales effortlessly
LinkedInSingle Image AdRunning as 4 adsOur score 5.9/10

Ad headline

Compute that scales effortlessly

Modal LinkedIn ad: Inside Modal Sandboxes: How agents code at scale
LinkedInSingle Image AdRunning as 2 adsOur score 5.9/10

Ad headline

Inside Modal Sandboxes: How agents code at scale

Modal LinkedIn ad:
LinkedInSingle Image AdRunning as 2 adsOur score 5.9/10
Modal LinkedIn ad:
LinkedInSingle Image AdRunning as 2 adsOur score 5.6/10
Modal LinkedIn ad:
LinkedInSingle Image AdOur score 5.3/10
Modal Google ad:
GoogleSearch text adRan for 16 monthsOur score 5.1/10
Modal LinkedIn ad:
LinkedInSingle Image AdOur score 4.9/10

Modal LinkedIn ads

41 distinct creatives, run as 60 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Modal reruns it. These are the creatives it reruns most.

Ad formats
TypeModal
Single Image68% (28)
Video32% (13)
Offers
TypeModal
No offer (brand)83% (34)
Webinar or event15% (6)
Report or guide2% (1)
Modal LinkedIn ad: Compute that scales effortlessly
Running as 4 adsOur score 5.9/10
Single Image

Ad headline

Compute that scales effortlessly

Ad copy

What if your team never waited for GPU provisioning again? Modal scales AI workloads instantly.

Modal LinkedIn ad: Single Image Ad
Running as 3 adsOur score 4.6/10
Single Image
Modal LinkedIn ad: Join us February 11 @ 12pm ET
Running as 3 adsOur score 4.6/10
Single Image

Ad headline

Join us February 11 @ 12pm ET

Ad copy

The era of actually open AI is here.

Modal LinkedIn ad: Inside Modal Sandboxes: How agents code at scale
Running as 2 adsOur score 5.9/10
Single Image

Ad headline

Inside Modal Sandboxes: How agents code at scale

Ad copy

Over half of Ramp’s merged PRs are now written by a background AI agent.

Modal LinkedIn ad: One of the big value propositions of Modal is the GPU "liquidity" in the sense that there's always capacity, 24/7.
Running as 2 adsOur score 5.9/10
Single Image

Ad copy

One of the big value propositions of Modal is the GPU "liquidity" in the sense that there's always capacity, 24/7.

Modal LinkedIn ad: Serverless in SF 📍
Running as 2 adsOur score 5.6/10
Single Image

Ad copy

Serverless in SF 📍

Modal LinkedIn ad: Kimi K3 is live on Modal with 460 TPS on release day.Watch on LinkedIn ↗
Running as 2 adsOur score 5.1/10
Video

Ad copy

Kimi K3 is live on Modal with 460 TPS on release day.

Modal LinkedIn ad: What does Modal do? What's different about AI applications and what does that mean in terms of infrastructure?
Running as 2 adsOur score 4.7/10
Single Image

Ad copy

What does Modal do? What's different about AI applications and what does that mean in terms of infrastructure?

See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.

Modal Google ads

4 search ads and 0 display ads that ran for a month or more, 4 of them for three months or more. Below are the ones Google has shown longest, search and display apart.

Modal search ads

Modal Google ad: Search text ad
Ran for 16 monthsOur score 5.1/10
Search text ad
Modal Google ad: Search text ad
Ran for 15 monthsOur score 4.3/10
Search text ad
Modal Google ad: Search text ad
Ran for 14 monthsOur score 4.3/10
Search text ad
Modal Google ad: Search text ad
Ran for 14 monthsOur score 4/10
Search text ad

See the best B2B Google ads from every advertiser in the Google ad library.

Modal ads, answered

Where does Modal advertise?

In the public ad libraries we track, Modal runs ads on LinkedIn and Google, 45 distinct creatives in all, 41 on LinkedIn and 4 on Google (all search). Most of its creatives are on LinkedIn.

How many LinkedIn ads is Modal running?

41 distinct creatives, run as 60 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 4 ads.

How many Google ads is Modal running?

4 on Google (all search), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 16 months.

How can I see Modal's ads myself?

Search Modal by name in each platform’s own public library, LinkedIn’s Ad Library and Google’s Ads Transparency Center. Every ad on this page links to its entry there.

Every ad belongs to Modal. Understory is not affiliated with Modal. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.

Let's make ads like these for you

We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.