LinkedInSingle Image AdRunning as 2 adsOur score 6.3/10
Ad headline
Schedule a demo and find out how Help Scout can turbo-charge your CS team.
Pattern: Named customer as hero
Help Scout ads
Help Scout has 73 distinct ad creatives in our B2B ad libraries, 46 on LinkedIn and 27 on Google (21 search, 6 display). Its longest running ad has been shown on Google for 12 months. 4 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Other / non-tech · helpscout.com
73distinct creatives
2channels
12 monthslongest run
4top-rated ads
Where Help Scout advertises
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Help Scout's best ads across every channel
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 4 of Help Scout's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.
LinkedInSingle Image AdOur score 6.2/10
Ad headline
Every member conversation. One place. Zero guessing.
Pattern: Named customer as hero
LinkedInSingle Image AdOur score 6.2/10
Ad headline
See why healthcare teams choose Help Scout
Pattern: Product UI with real numbers
LinkedInSingle Image AdRunning as 4 adsOur score 5.6/10
Ad headline
AI on your terms: Meet Help Scout
LinkedInSingle Image AdRunning as 2 adsOur score 5.6/10
Ad headline
AI doesn't have to be all-or-nothing
GoogleDisplay image adRan for 4 monthsOur score 5/10
GoogleDisplay image adRan for 4 monthsOur score 4.9/10
GoogleDisplay image adRan for 4 monthsOur score 4.7/10
GoogleDisplay image adRan for 4 monthsOur score 4.7/10
Help Scout LinkedIn ads
46 distinct creatives, run as 89 separate ads, 3 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Help Scout reruns it. These are the creatives it reruns most.
| Type | Help Scout |
|---|---|
| Single Image | 91% (42) |
| Message | 7% (3) |
| Video | 2% (1) |
| Type | Help Scout |
|---|---|
| No offer (brand) | 85% (39) |
| Demo | 9% (4) |
| Report or guide | 4% (2) |
| Webinar or event | 2% (1) |
Running as 8 adsOur score 4/10
Single ImageAd headline
Never miss a message with Help Scout
Ad copy
Help Scout consolidates email, chat, phone calls, and social under one roof, so nothing slips through the cracks.
Running as 6 adsOur score 5.1/10
Single ImageAd headline
One home for all support conversations
Ad copy
Resolve 70% of customer service requests instantly with AI Answers.
Running as 6 adsOur score 4.3/10
Single ImageAd headline
The support chatbot that doesn't sound like one
Running as 4 adsOur score 5.6/10
Single ImageAd headline
AI on your terms: Meet Help Scout
Ad copy
AI doesn't have to be all-or-nothing.
Running as 4 adsOur score 3.3/10
Single ImageAd headline
Meet Help Scout: AI that knows which moments are yours
Ad copy
“How do I reset my login?" deserves an instant answer. "I’ve had this issue 3 times" deserves a human.
Running as 4 ads
Single ImageAd headline
Zendesk is powerful. Help Scout is easier.
Ad copy
Same channels. Better pricing. No implementation headaches.
Running as 2 adsOur score 6.3/10
Single ImageAd headline
Schedule a demo and find out how Help Scout can turbo-charge your CS team.
Ad copy
Understand the “why” behind your support request volume so you can make the right adjustments.
Running as 2 adsOur score 5.6/10
Single ImageAd headline
AI doesn't have to be all-or-nothing
Ad copy
Loyalty is won and lost in the support queue every day. Help Scout's AI makes sure your team is there when it happens.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
Help Scout Google ads
21 search ads and 6 display ads that ran for a month or more, 17 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Help Scout |
|---|---|
| Search text ad | 78% (21) |
| Display image ad | 22% (6) |
Help Scout search ads
Ran for 12 monthsOur score 3.2/10
Search text adRan for 12 monthsOur score 2.8/10
Search text adRan for 11 monthsOur score 2.1/10
Search text adRan for 11 monthsOur score 3.7/10
Search text adRan for 11 monthsOur score 3.4/10
Search text adRan for 11 monthsOur score 3.2/10
Search text adRan for 10 monthsOur score 2.6/10
Search text adRan for 10 monthsOur score 3.7/10
Search text adHelp Scout display ads
Ran for 4 monthsOur score 5/10
Display image adRan for 4 monthsOur score 4.9/10
Display image adRan for 4 monthsOur score 4.7/10
Display image adRan for 4 monthsOur score 4.7/10
Display image adRan for 4 monthsOur score 4.6/10
Display image adRan for 4 monthsOur score 4.6/10
Display image adSee the best B2B Google ads from every advertiser in the Google ad library.
Help Scout ads, answered
Where does Help Scout advertise?
In the public ad libraries we track, Help Scout runs ads on LinkedIn and Google, 73 distinct creatives in all, 46 on LinkedIn and 27 on Google (21 search, 6 display). Most of its creatives are on LinkedIn.
How many LinkedIn ads is Help Scout running?
46 distinct creatives, run as 89 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 8 ads.
How many Google ads is Help Scout running?
27 on Google (21 search, 6 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 12 months.
How can I see Help Scout's ads myself?
Search Help Scout by name in each platform’s own public library, LinkedIn’s Ad Library and Google’s Ads Transparency Center. Every ad on this page links to its entry there.
Every ad belongs to Help Scout. Understory is not affiliated with Help Scout. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
Let's make ads like these for you
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.