Competitors’ public sector contracts
The government agencies that buy from your competitors, found through public contract records and public records requests.
Public bodies have to disclose what they buy and from whom. That gives you a list of agencies already paying for your category, with renewal dates you can plan around.
- Strength
- Good
- Act within
- The year before each contract renews
- Best for
- Companies selling to government
How we detect it
Runs on Claude Code and Clay.
- Search public contract databases for competitors’ awards.
- File public records requests where the data is not published.
What it triggers
An opening line, to show the angle. It never goes out as written.
Your current contract for case management software runs through next June. Most agencies start the review about 9 months out.
- Email: Reach the agency’s buyer well before the renewal window.
- CRM: Log the contract value and end date on the account.
Where it goes wrong
- Reaching out after the tender is published, when the window is closed.
Stack it with
A second signal on the same account moves it up.
Government contract award
A company wins a public sector contract that will need staff, tools, or services to deliver.
Uses a competitor
An account runs a competitor’s product today.
More public records signals
Every public records signalNamed in a public filing or earnings call
A public company names a priority, risk, or initiative in an annual report, quarterly filing, or earnings call that your product addresses.
New permits and licenses
A business files for a building permit, a new license, or a registration in a public record.
Trademark filed for a new name
A company files a trademark for a new product, brand, or company name.
FAQs about this signal
The government agencies that buy from your competitors, found through public contract records and public records requests. Public bodies have to disclose what they buy and from whom. That gives you a list of agencies already paying for your category, with renewal dates you can plan around.
Search public contract databases for competitors’ awards. File public records requests where the data is not published. Understory Agency runs it on Claude Code and Clay.
The window to act is the year before each contract renews. Understory Agency routes it to email and crm. Reach the agency’s buyer well before the renewal window. Log the contract value and end date on the account.
It works best for companies selling to government. It is strongest alongside “Government contract award” and “Uses a competitor”.
Or let us run it for you
Understory Agency's GTM engineers build the detection in Clay, wire it to the play that fits, and sync every touch to your CRM. Tell us who you sell to, and we'll show you where we would start.