FDA clearance or approval
A medical device or drug company receives FDA clearance or approval for a product.
Clearance turns a research company into a commercial one. The company needs sales, marketing, market access, and operations it may not have had, often all within the first 6 months.
- Strength
- Strong
- Act within
- The 6 months after clearance
- Best for
- Companies selling commercial launch services and tools to life science companies
How we detect it
Runs on FDA databases, Apify, and Clay.
- Pull new 510(k) clearances and approvals from the FDA databases each week.
- Match them to companies and commercial leaders in Clay.
What it triggers
An opening line, to show the angle. It never goes out as written.
The first 6 months after clearance usually decide which hospitals adopt early. How are you deciding where your reps start?
- Email: Write to the commercial leader about the first 6 months of launch.
- Ad audience: Run commercial launch proof to the account’s leadership.
Where it goes wrong
- Writing to the regulatory team. The commercial leader is the buyer.
Stack it with
A second signal on the same account moves it up.
Grant awarded
A company receives an SBIR, NIH, DOE, or other government research grant.
First hire in a function
A company posts its first ever role in a function, such as its first marketer, first RevOps manager, or first SDR.
More public records signals
Every public records signalNamed in a public filing or earnings call
A public company names a priority, risk, or initiative in an annual report, quarterly filing, or earnings call that your product addresses.
New permits and licenses
A business files for a building permit, a new license, or a registration in a public record.
Government contract award
A company wins a public sector contract that will need staff, tools, or services to deliver.
FAQs about this signal
A medical device or drug company receives FDA clearance or approval for a product. Clearance turns a research company into a commercial one. The company needs sales, marketing, market access, and operations it may not have had, often all within the first 6 months.
Pull new 510(k) clearances and approvals from the FDA databases each week. Match them to companies and commercial leaders in Clay. Understory Agency runs it on FDA databases, Apify, and Clay.
The window to act is the 6 months after clearance. Understory Agency routes it to email and ad audience. Write to the commercial leader about the first 6 months of launch. Run commercial launch proof to the account’s leadership.
It works best for companies selling commercial launch services and tools to life science companies. It is strongest alongside “Grant awarded” and “First hire in a function”.
Or let us run it for you
Understory Agency's GTM engineers build the detection in Clay, wire it to the play that fits, and sync every touch to your CRM. Tell us who you sell to, and we'll show you where we would start.