Data breach disclosed
A company discloses a data breach through a state attorney general filing, an SEC 8-K, or a public notice.
A breach disclosure brings regulators, customers, and the board into security decisions at once. Budgets for security, compliance, and communications open up within weeks.
- Strength
- Strong
- Act within
- The 90 days after the disclosure
- Best for
- Security, compliance, legal, and communications companies
How we detect it
Runs on SEC EDGAR, Apify, and Clay.
- Monitor state breach notification databases and SEC 8-K filings for your accounts.
- Wait until the company has made its own statement before any outreach.
What it triggers
An opening line, to show the angle. It never goes out as written.
The second month after an incident is usually when customer questionnaires pile up. If your team needs help answering them, we can share how others handled it.
- Content: Share a practical response guide with the security team.
- Email: Write to the security leader after the first weeks, about rebuilding trust with customers.
Where it goes wrong
- Writing in the first week. It is the worst week of their year.
Stack it with
A second signal on the same account moves it up.
New compliance or security mandate
An account takes on a new compliance, security, or regulatory requirement, such as a SOC 2 audit, a new regulation, or an enterprise customer’s security review.
Public outage or incident
A company posts a major incident on its status page, or an outage spreads on social media.
More public records signals
Every public records signalNamed in a public filing or earnings call
A public company names a priority, risk, or initiative in an annual report, quarterly filing, or earnings call that your product addresses.
New permits and licenses
A business files for a building permit, a new license, or a registration in a public record.
Government contract award
A company wins a public sector contract that will need staff, tools, or services to deliver.
FAQs about this signal
A company discloses a data breach through a state attorney general filing, an SEC 8-K, or a public notice. A breach disclosure brings regulators, customers, and the board into security decisions at once. Budgets for security, compliance, and communications open up within weeks.
Monitor state breach notification databases and SEC 8-K filings for your accounts. Wait until the company has made its own statement before any outreach. Understory Agency runs it on SEC EDGAR, Apify, and Clay.
The window to act is the 90 days after the disclosure. Understory Agency routes it to content and email. Share a practical response guide with the security team. Write to the security leader after the first weeks, about rebuilding trust with customers.
It works best for security, compliance, legal, and communications companies. It is strongest alongside “New compliance or security mandate” and “Public outage or incident”.
Or let us run it for you
Understory Agency's GTM engineers build the detection in Clay, wire it to the play that fits, and sync every touch to your CRM. Tell us who you sell to, and we'll show you where we would start.