Understory ranks No. 140 on Inc. 5000 list of fastest-growing companies in U.S. Read more about Understory on the 2026 Inc. 5000 list

Hiring through a startup ATS

Companies found by the applicant tracking system their job board runs on, such as job pages hosted on Ashby or Greenhouse.

The ATS a company uses says a lot about its stage, and its public job board is a live list of what it is hiring for. It finds young, hiring companies that funding databases list months late.

Strength
Good
Act within
While the roles are live
Best for
Companies selling to fast-growing startups

How we detect it

Runs on Google search, Apify, and Clay.

  1. Search for job boards hosted on the ATS, such as pages under jobs.ashbyhq.com, then pull the open roles.
  2. Treat a company that raised more than $1M in the last 6 months as hiring, since funding databases can lag by up to a year.

What it triggers

An opening line, to show the angle. It never goes out as written.

Your board has three go-to-market roles open at once. That is usually when the founder is still running sales and wants it off their plate.
  • Email: Speak to the roles on the board and what they say about the next quarter.
  • LinkedIn outreach: Reach the founder or the hiring manager.

Where it goes wrong

  • Waiting for the funding database to catch up.

Stack it with

A second signal on the same account moves it up.

More hiring signals

Every hiring signal
  • Job posting names a tool

    A job description lists a tool in your category, a competitor, or a tool yours replaces or connects to.

  • First hire in a function

    A company posts its first ever role in a function, such as its first marketer, first RevOps manager, or first SDR.

  • Headcount growth

    An account’s headcount, or the headcount of one team, grows quickly over a quarter.

FAQ

FAQs about this signal

Companies found by the applicant tracking system their job board runs on, such as job pages hosted on Ashby or Greenhouse. The ATS a company uses says a lot about its stage, and its public job board is a live list of what it is hiring for. It finds young, hiring companies that funding databases list months late.

Search for job boards hosted on the ATS, such as pages under jobs.ashbyhq.com, then pull the open roles. Treat a company that raised more than $1M in the last 6 months as hiring, since funding databases can lag by up to a year. Understory Agency runs it on Google search, Apify, and Clay.

The window to act is while the roles are live. Understory Agency routes it to email and linkedin outreach. Speak to the roles on the board and what they say about the next quarter. Reach the founder or the hiring manager.

It works best for companies selling to fast-growing startups. It is strongest alongside “Hiring for the role you sell to”, “Funding round”, and “Accelerator alumni”.

Or let us run it for you

Understory Agency's GTM engineers build the detection in Clay, wire it to the play that fits, and sync every touch to your CRM. Tell us who you sell to, and we'll show you where we would start.